（汪海） 一场金牌编剧可能都写不来的离奇"宫斗剧本，正在中国商业界上演。近日，青岛双星名人集团董事 长、终身总裁汪海发出公开信，宣布与儿子汪军、儿媳徐英断绝关系。汪海表示，将成立"双星名人品 牌接班委员会"，主张"能人接班"和"职业经理人接班"，疑似质疑汪军的接班能力。 根据资料，双星名人集团前身为国营青岛第九橡胶厂，是我国最早的制鞋工厂。汪海抓住改革契机，接 手一度濒临破产的企业，把双星打造为行业龙头，双星运动鞋曾连续15年全国销量第一。2008年，双星 集团完成改制，鞋服业务独立为双星名人集团。不过，近年来，运动鞋服市场竞争激烈，曾经的全国第 一如今似乎正在淡出大众的视野。不料却又以这种方式重新引发大众的高度关注。 在公开信中，汪海的措施非常有时代特征，比如他称呼自己的儿子为"汪军同志"并自曝"家丑"，指出儿 子儿媳持有外国护照，因此双星作为民族品牌，不应落入外籍人士之手。 这样的争斗场面，本质上是中国民营企业接班人困境的一种反映，吃瓜群众可能感觉刺激，但是其中一 个细节却让人颇感心酸，发公开信时，汪海先生已经84岁高龄。这本该是一个人颐养天年的年纪，却仍 旧要为他创立的品牌操心动怒。 事实上，这样的困境 ...

Core Viewpoint - The resignation of Zong Fuli as the chairman of Wahaha Group marks a significant shift in the company's governance structure, influenced by legal disputes, trademark issues, and family equity relations, which have created internal resistance to reforms initiated during her tenure [2][3][6]. Group 1: Governance and Leadership Changes - Zong Fuli submitted her resignation on September 12, 2023, after serving as chairman for just over a year, indicating instability in leadership [2]. - The governance structure of Wahaha Group is characterized by a lack of controlling interest from the Zong family, with the largest shareholder being a state-owned entity holding 46% [6][7]. - The internal governance challenges have been exacerbated by ongoing family trust disputes and legal investigations involving key executives [3][6]. Group 2: Financial Performance - Despite the leadership changes, Wahaha Group reported a 53% year-on-year increase in beverage sales revenue in 2024, setting a historical record [2]. - The positive financial performance continued into the first quarter of 2025, reflecting stable operational results during Zong Fuli's leadership [2]. Group 3: Reform Initiatives and Internal Resistance - Zong Fuli implemented several reforms aimed at modernizing the management system, including standardizing processes and optimizing the distributor structure, which led to increased efficiency but also internal pushback [8][9]. - The rapid pace of these reforms created friction within the organization, resulting in decreased operational efficiency and confusion over roles [8][9]. Group 4: Brand and Trademark Issues - The trademark rights for the "Wahaha" brand are held by the group, requiring unanimous consent from all shareholders for any changes, complicating Zong Fuli's ability to independently manage the brand [11][12]. - Plans are underway to transition to a new brand, "Wawa Xiaozong," starting in the 2026 sales year, as a strategy to navigate trademark disputes [11][12]. Group 5: Future Outlook - The future direction of Wahaha Group remains uncertain, particularly regarding the potential for professional management and the independence of the Hongsheng system [4][11]. - The company faces challenges in balancing shareholder interests and maintaining brand integrity while pursuing a professional governance model [14].

Core Viewpoint - Wahaha is planning to change its brand name to "Wawaizong" starting from the 2026 sales year due to compliance issues related to the "Wahaha" trademark, which has raised concerns internally about the potential risks associated with this decision [2][6][17]. Group 1: Brand Change and Compliance Issues - The decision to change the brand name is seen as a critical move for the company's survival, as it aims to address historical compliance issues that have exposed the company to legal risks [8][17]. - The current trademark ownership structure complicates the use of the "Wahaha" brand, requiring unanimous consent from all shareholders for its use [10]. - Previous attempts to transfer the trademark to a subsidiary were unsuccessful due to the need for shareholder approval [11]. Group 2: Internal Restructuring - Since the appointment of Zong Fuli, Wahaha has undergone significant internal reforms, including two major rounds of personnel changes within six months [3][19]. - In April, the company issued eight dismissal notices affecting many mid-level managers, followed by further adjustments in July that impacted regional managers across multiple areas [4][19]. - There have been reports of salary reductions and job relocations for long-term employees, leading to dissatisfaction and increased turnover [22][24]. Group 3: Market Performance and Future Outlook - Wahaha's sales have reportedly declined compared to previous years, raising concerns about the company's future performance [23]. - Zong Fuli has expressed a desire to lead the company to new heights, but the current challenges may hinder this ambition [24].

Core Insights - The discussion surrounding the overseas wealth transfer of the Zong Qinghou family, once regarded as "China's richest," has gained significant public attention due to their substantial asset movement [1][8] - The Zong Qinghou family holds assets exceeding 15 billion RMB, including luxury properties in Los Angeles, Boston, and Hong Kong, alongside various trusts and equity holdings [1][4] - The family's primary business, Wahaha beverage series, mainly operates in mainland China, raising questions about the methods employed for their wealth accumulation and overseas asset transfer [1] Group 1: Wealth Accumulation and Transfer Methods - The Zong Qinghou family has a long history of overseas asset allocation, starting with the establishment of a company in California in 1992, which facilitated their application for U.S. green cards [1][2] - The family has utilized various strategies for fund transfer, including partnerships with foreign companies like Danone, which yielded significant returns, and the establishment of offshore companies to enjoy tax benefits [2][6] - The family’s real estate holdings in California, such as the San Marino estate and Los Altos Avenue villa, along with high-end properties in Hong Kong, not only reflect their wealth but also facilitate overseas fund transfers [4][6] Group 2: Challenges and Internal Issues - The Zong Qinghou family faced challenges, including tax issues with the IRS due to failure to report global income, leading to tax liabilities and penalties [6] - Internal disputes over family wealth have highlighted deficiencies in their asset management and inheritance arrangements [6] - Despite these challenges, the family's sophisticated asset management strategies and structural designs have been impressive, showcasing their adeptness in wealth transfer [6][8]