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京东全球购与Hegen海格恩携手,推动母婴行业向更科学、更美学、更人性化的方向发展
Zhong Jin Zai Xian· 2025-10-17 08:46
Core Insights - JD Global Purchase has signed a strategic cooperation agreement with Hegen, marking Hegen's first official e-commerce channel in China [1][3] - The partnership aims to enhance consumer experience through product traceability, co-creation of customized products, and improving user reputation in the bottle category [3] Group 1: JD Global Purchase Overview - JD Global Purchase is a cross-border e-commerce platform under JD, achieving rapid growth for 10 consecutive years, focusing on categories such as infant food, feeding supplies, and baby care products [3] - The platform has become the top-ranked in cross-border import sales in China, with a leading market share across multiple categories [3][5] Group 2: Hegen Brand Highlights - Hegen has established itself as a benchmark brand in the infant feeding sector, recognized for its innovative products and has received accolades for being the top in user reputation for bottles and global sales in smart nipples and PPSU bottles [3] Group 3: Growth Initiatives - The partnership is a significant outcome of JD Global Purchase's "100 Billion, 1,000 Products New Growth Plan," which aims to introduce over 1,000 overseas brands and achieve a sales growth of 10 billion within three years [5] - JD Global Purchase has attracted over 20,000 overseas brands from more than 100 countries, with a product range exceeding 10 million [7] Group 4: Future Plans - JD Global Purchase will continue to deepen its strategic layout under the "100 Billion, 1,000 Products New Growth Plan," expanding cooperation with global brands to facilitate efficient entry into the Chinese market [8]
京东新疆包邮上门16年,今年订单量增长超100%
Jing Ji Wang· 2025-09-24 09:55
Core Insights - JD.com has been providing free shipping services in Xinjiang for 16 years, significantly enhancing the e-commerce experience for local consumers [1][3][4] - The company has expanded its product offerings for delivery, now including heavier items such as grains and kitchen appliances, reflecting changing consumer preferences [3][4] - JD.com has implemented a "self-operated + third-party" full-category free shipping model, making it the first company in Xinjiang to do so [3][4] Delivery and Service Enhancements - JD.com has upgraded its logistics services in Xinjiang, with over 80% of products now eligible for free shipping, resulting in a more than 100% year-on-year increase in order volume [3][4] - The company offers additional services such as free returns, exchanges, and installations, enhancing customer satisfaction and trust in the brand [3][4] Infrastructure Development - Since 2009, JD.com has invested heavily in building the largest and most advanced supply chain infrastructure in Xinjiang, including the "Asia No. 1" smart industrial park in Urumqi [4] - The company has established nearly 400 retail and service outlets in the region, catering to diverse consumer needs and creating numerous local job opportunities [4]
母婴消费券来啦!全国可用!京东&澳优母婴焕新活动正式启动
Sou Hu Cai Jing· 2025-08-20 16:20
Group 1 - The "Summer Gift - Gathering in Changsha" event, co-hosted by local government and companies like JD Group and Ausnutria, aims to enhance consumer experience and promote quality consumption in Changsha [1][3] - The collaboration between JD Group and Ausnutria is designed to provide high-quality nutritional products at more affordable prices, benefiting more families [3][4] - The event features the distribution of consumer vouchers covering over 30,000 mother and baby products from more than 700 brands, offering a 10% discount on the actual payment amount [4][5] Group 2 - Ausnutria's products saw double-digit growth on JD's platform in August, indicating strong consumer recognition and the effectiveness of the event in stimulating market activity [5] - The initiative is part of a broader strategy to elevate local industry capabilities and transform from "product output" to "brand value enhancement," allowing local products to reach a wider national market [5] - Ausnutria plans to leverage this event as a starting point for further technological innovation and quality upgrades, contributing to the "Healthy China" initiative and enhancing consumer health and happiness [5]