01 "期货你可以赢 99 次，但只要输一次，你就完蛋了！" 这句道尽期货行业残酷真相的话，出自曾在上海 滩金融圈声名赫赫的期货大佬 —— 宋伟之口。 作为中国第一代期货 "红马甲"（期货出市代表），他在金融市场摸爬滚打十余年，积累下上亿财富， 却在事业巅峰毅然转身，投身实业，最终凭借一款柚子汁饮品，创下3年销售额突近 20亿元的佳绩。如 今，他是柚香谷品牌创始人，有人称他为现实版《繁花》中的宝总 —— 同样从金融起家，最终回归实 业，宝总专注种花，他则潜心种柚，在不同领域书写着别样精彩。 中国第一代期货 "红马甲" 宋伟 说起宋伟的个人经历，他说，"我个人的经历非常丰富，有点丰富过头了，一辈子当成了两辈子过。" 从"期货大佬"到饮料企业掌舵人，宋伟的故事充满了传奇色彩。 1968 年出生的宋伟，1991 年毕业于上海交通大学，随后被分配至上海物资贸易中心工作。彼时的中 国，期货市场尚处于萌芽阶段，而命运的转折恰在一年后悄然降临 ——1992 年 5 月 28 日，由上海市政 府联合国家物资部共同组建的中国首个国家级期货市场 —— 上海金属交易所，在宋伟所在的物资贸易 中心大厦敲响开市锣声。这一历史性时刻，不 ...

Core Points - Zhejiang Province has officially issued the "Implementation Plan for Accelerating the Construction of Happy Rivers and Lakes" as a guiding document for river and lake protection and governance [1][2] - The vision for Happy Rivers and Lakes includes safety, health, beauty, vitality, and contributing to common prosperity [1] - By 2030, 95% of counties in Zhejiang are expected to have established Happy Rivers and Lakes, with specific targets set for 2027 [2] Summary by Sections Implementation Plan - The plan aims for 90 counties to complete the construction of Happy Mother Rivers by 2027, with 1,000 high-quality water-friendly villages and 80% of counties achieving the Happy Rivers and Lakes goal [2] - Key tasks include enhancing planning, improving safety, promoting ecological protection, and integrating water resources with tourism and industry [2] River Chief System - The River Chief System emphasizes multi-party collaboration, responsibility assignment, and problem-solving [3][4] - In the past year, nearly 50,000 River Chiefs in Zhejiang addressed 265,000 river and lake issues, ensuring the health of these water bodies [4] Innovative Practices - Zhejiang plans to revise river protection regulations to incorporate the Happy Rivers and Lakes requirements, promoting innovative practices based on successful examples from cities like Quzhou [5][6] - Quzhou has initiated a comprehensive Happy Rivers and Lakes demonstration zone, focusing on high-quality water sources and developing related industries [6] Economic Impact - In Tian Tai County, the tourism revenue from water-related activities is projected to reach 4.95 billion yuan in 2024, showcasing the economic benefits of integrating water culture with tourism [7] - The "15-minute water-friendly circle" initiative in Pujiang County has led to significant economic growth, with total tourism revenue expected to exceed 30 million yuan in 2024 [8]

Core Viewpoint - The article emphasizes the significant role of Zhejiang entrepreneurs in shaping China's beverage industry, highlighting their innovative spirit and market insight that have led to the emergence of numerous influential beverage brands in a trillion-yuan market [5][55]. Group 1: Key Companies and Founders - Wahaha, founded by Zong Qinghou, became a dominant player in the beverage market after its establishment in 1991, achieving rapid growth and significant market penetration [8][10]. - Nongfu Spring, led by Zhong Shanshan, has successfully positioned itself in the bottled water segment and achieved a revenue of 428.96 billion yuan in the previous year, despite facing challenges [20][19]. - Liziyuan, founded by Li Guoping, initially thrived with its sweet milk products but has faced declining sales, reaching 13.54 billion yuan in 2024, a 1.92% decrease year-on-year [28][30]. - Chengxiang Valley, established by Song Wei, has expanded its product line and production bases significantly, with sales reaching 6 billion yuan in 2023 [34][35]. - Xiangpiaopiao, founded by Jiang Jianqi, pioneered the instant milk tea category and has seen substantial sales growth, with a peak of 15 billion cups sold in a year [39][40]. - Guming, founded by Wang Yunan, has successfully entered the new tea drink market and recently went public, focusing on fresh and healthy beverage offerings [44][46]. - Fino, established by Zhang Kai, has gained recognition for its coconut-based products and aims to create unique value in the beverage market [53][54]. Group 2: Market Trends and Insights - The beverage industry in China is transitioning from scale expansion to quality upgrades, with Zhejiang entrepreneurs leading this change through innovative products and marketing strategies [55][56]. - The competition among beverage giants like Wahaha and Nongfu Spring reflects a broader trend of brand differentiation and consumer preference for unique flavors and health-oriented products [24][25]. - The article notes the importance of adapting to market changes, as seen in Liziyuan's shift to focus on lower-tier markets to regain competitiveness [27][30].

作者：苏打 以下文章来源于明亮公司 ，作者主编24小时在线 明亮公司 . 追踪新商业、好公司，提供一手情报与领先认知。 出品：明亮公司 "宋柚汁卖得太火了。最近这三年，我们平均每一年要增加2、3条产线，发展速度非常快。" 近日，浙江柚香谷控股股份有限公司董事长宋伟在2024新潮品牌大会《品牌突围：从区域到全国的 增长之道》主题分享中用"惊艳"形容宋柚汁上市以后的表现。"甚至超过了我们自己最乐观的估计"。 当初宋伟对这款产品的国内市场规模预估在20-30亿元左右，但宋柚汁上市短短一年间，居然在最不 待见柚子的常山"卖爆了"。 而仅仅4年前，柚香谷年度账本还是"入不敷出"的景象， 2020年营收仅为960万元，亏损2143万元。 2021年的情形略微好转，但一年下来，亏损缺口仍有1200多万。2022年，销量开始激增，当年营收 迅速冲高至3.5亿元 。2023年更是几乎翻番，总营收近6亿元，净利近1.5亿。 宋伟预计，2024年总 营收将在去年基础上再翻番 。 目前，宋柚汁在上海地区的餐饮铺货率已经到达60%-70%。以9月份销售数据为例，今年上海9月份 的出货量是去年同期的7倍。 其中一个可能容易被忽略的节点， ...