转自：北京青年报客户端 在近期商务部等多部门联合发文支持提振消费的背景下，北京市"一刻钟便民生活圈"建设持续深化。12月28日， 已稳健服务周边社区长达十年的永辉北京通州世界村店完成"胖改"开业，12月30日，陪伴梨园居民十二载的永辉 半壁店也将焕新启幕。通州两家社区单体店的相继升级，标志着"胖永辉"品质零售网络在副中心进一步织密， 以"优质平价"的商品和温暖细致的服务，切实响应政策号召，激活社区消费活力。 本次两家门店的调改，商品结构达到胖东来商品结构的80%，除同步设立胖东来自有品牌专区外，门店现制的水 饺云吞、鱼丸羊肉串烤鸭、欧包蛋挞等组成浓厚的烟火气。通过持续推进供应链"裸价直采"改革，两家店共同夯 实"优质平价"的民生基石，为周边家庭提供0.99元/斤的白菜、6.99元/斤的猪肉、4.99元/斤的平价砂糖橘等稳定可 靠的日常供给。同时，"品质永辉"自有品牌及"永辉定制"系列商品，如严选原料的定制鲜牛奶、高标准的三文鱼 等，共同构筑起品质信任，满足消费升级需求。 在一致的高质价比框架下，北青报记者注意到，两家店基于各自区位特点与客群结构，进行了细微而精准的差异 化布局。其中世界村店作为运营十年的成熟社 ...

此外，两家店基于各自区位特点与客群结构，进行了细微而精准的差异化布局。 世界村店调改着重于"品质深化"与"体验优化"。比如，进一步强化了生鲜商品的鲜度管理与品控标准，并丰富了高品质预制菜肴及即食品类。而半壁店则侧 重于打造"一站式家庭生活解决方案"，比如强化了火锅食材等场景化商品矩阵，并提供从肉禽免费加工到水产现场清理等系列便民服务。同时，时值岁末寒 冬，永辉全国开展的"有料火锅局"主题活动在两家门店均得到落地。 今年岁末，永辉超市（601933）在北京城市副中心通州区迎来集中焕新、存量门店完成调改，其中，12月28日已服务周边社区长达十年的永辉北京通州世界 村店完成调改，以全新面貌再度开业；12月30日，同样位于通州、陪伴梨园居民十二载的永辉半壁店也将焕新。 这是继今年5月通州万达店后，永辉"学习胖东来"自主调改模式在通州的又一次落地。两家社区单体店的相继升级，标志着"胖永辉"品质零售网络在副中心 进一步织密。 记者在现场看到，本次两家门店的调改，商品结构达到胖东来商品结构的80%，并同步设立了胖东来自有品牌专区，引入了DL果汁、DL零食等同源同价品 质商品。通过推进供应链"裸价直采"改革，两家店致力于实现 ...

Core Insights - Yonghui Supermarket's Fuzhou Minhou University Town store is set to reopen on November 22 after a comprehensive renovation, aligning with local policies aimed at commercial upgrades and consumer potential release [1][20] - The store's transformation reflects a strategic focus on quality enhancement and consumer experience, particularly in the context of the "Fat Yonghui" model [20] Store Renovation Details - The renovated store covers nearly 3,700 square meters and is the second "Fat Yonghui" store in Minhou, featuring 9,574 SKUs with a product replacement rate of 40.7% [3] - The store's product structure has reached 80% of that of the popular brand "Fat Donglai," with 10.7% of products being imported and nearly 4,500 items from first and second-tier brands [3] Sales Performance and Consumer Engagement - The success of the renovation model is evidenced by the Yonghui Tanshishan store, which saw overall sales increase by nearly 470%, driven by popular ready-to-eat items [5] - The fresh food section underwent significant changes, with a product planning of around 900 items and a replacement rate of 56%, emphasizing the "quality at a reasonable price" strategy [5] Product Offerings and Local Integration - The vegetable section incorporates local culinary culture, introducing unique ingredients for soup, showcasing regional care [7] - The bakery and ready-to-eat food offerings increased from 5% to 25%, enhancing the shopping experience with a variety of freshly prepared items [7] Service Enhancements - The store has introduced various customer services, including free cooking for certain products and a range of convenience facilities [12] - A focus on freshness management is evident, with strict policies on product turnover and traceability [14] Employee Welfare and Training - Post-renovation, the store's staff increased from 122 to 162, with significant salary improvements and enhanced employee facilities [16] - Yonghui has been recognized as a training base for retail industry talent, reflecting its commitment to employee development [18] Future Outlook - The reopening of the Minhou University Town store represents a significant quality transformation, setting a new benchmark for retail market upgrades in the region [20] - Yonghui aims to continue its focus on high-quality retail, superior service, and differentiated product development to better meet consumer needs [20]

Core Insights - YH Supermarket's scale has returned to 2016 levels after a year of restructuring, with a significant increase in customer traffic and profitability in remodeled stores [1] - The company reported over 100% year-on-year sales growth during the recent Mid-Autumn and National Day holidays, with a notable increase in customer footfall and sales of key products [2] Group 1: Store Performance and Customer Engagement - YH Supermarket has 102 remodeled stores with an average Net Promoter Score (NPS) exceeding 40, and 19 stores surpassing 50 [1] - Average customer traffic in remodeled stores has increased by 80%, with over 60% of these stores achieving profitability levels higher than the past five years [1] Group 2: Sales Growth and Product Performance - During the recent holiday period, overall sales in remodeled stores grew by over 100% year-on-year, with customer transactions increasing by over 80% [2] - Sales of 16 key products increased by over 10 times, with the "Ice Fresh Norwegian Salmon" alone selling over 1 million units in a single day [2] Group 3: Employee Incentives and Development - From January to August, YH Supermarket distributed over 31 million yuan in employee bonuses, benefiting 32,094 employees, with the highest monthly bonus exceeding 300,000 yuan [4] - As of August 31, 4,665 employees participated in technical certification programs, emphasizing the company's focus on human resources as a core value [4] Group 4: Product Strategy and Brand Development - YH Supermarket is advancing its "Quality YH" brand, aiming to enhance its proprietary product offerings, with plans to launch approximately 60 new products this year and expand to 500 by 2029 [9] - The company emphasizes quality over low cost, focusing on operational efficiency and supply chain optimization to provide consumers with value [9] Group 5: Regional Adaptation and Market Strategy - The newly opened YH store in Guangzhou integrates local culinary preferences, featuring regional specialties to cater to local tastes [9] - The company plans to challenge the "tree-ripened" model by leveraging local tropical fruit resources to enhance product quality [9] Group 6: Strategic Partnerships and Product Centralization - YH Supermarket is undergoing a transformation towards product centralization, with plans to establish 200 core strategic partnerships and develop 100 billion-yuan level products within three years [10]