在南昌市持续推进消费提质扩容、全力稳就业促发展的政策背景下，永辉超市积极回应市场需求，加快在赣零售网络升级步伐。12月25日，永辉超市南昌 新城控股集团新建吾悦店将完成为期数周的"胖东来模式"深度调改并焕新开业，门店位于新城控股集团新建吾悦广场负一楼，经营面积近2700平方米，作 为新建区首家"胖永辉"，其开业标志着永辉在南昌区域的品质零售转型与精细化布局进入新阶段。 商品结构全面优化，品质与特色并重调改的核心在于商品力的重塑。门店负责人刘国军介绍，"本次调改对原有商品进行了大幅梳理与更新，新增商品 3400余支。调整后，整体商品结构达到胖东来的80%，进口商品占比达12%，商品组合更趋科学、合理，核心是围绕顾客的真实需求做精选和提升。" 为满足消费者对高质价比品牌商品的追求，门店专门设立了胖东来自有品牌专区，引入了包括DL啤酒、自由·爱白酒、DL果汁、DL燕麦片等30余款人气 商品，并结合本地消费特点，上架江西麻姑米粉、四特东方韵酒等本土特色好物。 同时，永辉自有品牌"品质永辉"系列也强势亮相，例如品质永辉头道特级生抽，仅萃取第一道原汁，采用传统工艺足期发酵，实现特级品质与减盐健康； YONGHUI东北长粒 ...

在昆明市持续推进促消费、扩内需，着力激发市场活力、优化消费环境的政策背景下，本地零售市场迎来新一轮品质升级热潮。继全国多地永辉超市开 展"学习胖东来"式调改并取得积极市场反响后，12月12日，永辉超市在昆明市场的又一重要布局——呈贡吾悦店，经过全面调改后正式焕新开业。 同时，门店大幅提升了现制现售商品占比，烘焙与熟食区域面积占比从5%跃升至13%。网红意式丹麦香肠卷、添加了满满核桃与乳酪的"核桃满满"面包， 以及本地特色的傣味鸡爪、秘卤肉肠等，共同营造出诱人的卖场"烟火气"。 为满足消费者对高质价比品牌商品的追求，门店专门设立了胖东来自有品牌专区，引入了包括DL啤酒、自由·爱白酒、DL果汁、DL燕麦片等70余款人气商 品。同时，永辉自有品牌"品质永辉"系列也强势亮相，例如品质永辉头道特级生抽，仅萃取第一道原汁，采用传统工艺足期发酵，实现特级品质与减盐健 康；YONGHUI东北长粒香大米产自黄金水稻带，以产地优势保障米粒饱满、口感香甜，持续赢得消费者信赖。 该店位于昆明市呈贡区吾悦广场购物中心负一楼，经营面积近2400平方米，是永辉在昆明的第四家"胖改店"，此番调改旨在深度对接春城市民对美好生活和 高品质消费的 ...

Core Insights - Yonghui Supermarket's Fuzhou Minhou University Town store is set to reopen on November 22 after a comprehensive renovation, aligning with local policies aimed at commercial upgrades and consumer potential release [1][20] - The store's transformation reflects a strategic focus on quality enhancement and consumer experience, particularly in the context of the "Fat Yonghui" model [20] Store Renovation Details - The renovated store covers nearly 3,700 square meters and is the second "Fat Yonghui" store in Minhou, featuring 9,574 SKUs with a product replacement rate of 40.7% [3] - The store's product structure has reached 80% of that of the popular brand "Fat Donglai," with 10.7% of products being imported and nearly 4,500 items from first and second-tier brands [3] Sales Performance and Consumer Engagement - The success of the renovation model is evidenced by the Yonghui Tanshishan store, which saw overall sales increase by nearly 470%, driven by popular ready-to-eat items [5] - The fresh food section underwent significant changes, with a product planning of around 900 items and a replacement rate of 56%, emphasizing the "quality at a reasonable price" strategy [5] Product Offerings and Local Integration - The vegetable section incorporates local culinary culture, introducing unique ingredients for soup, showcasing regional care [7] - The bakery and ready-to-eat food offerings increased from 5% to 25%, enhancing the shopping experience with a variety of freshly prepared items [7] Service Enhancements - The store has introduced various customer services, including free cooking for certain products and a range of convenience facilities [12] - A focus on freshness management is evident, with strict policies on product turnover and traceability [14] Employee Welfare and Training - Post-renovation, the store's staff increased from 122 to 162, with significant salary improvements and enhanced employee facilities [16] - Yonghui has been recognized as a training base for retail industry talent, reflecting its commitment to employee development [18] Future Outlook - The reopening of the Minhou University Town store represents a significant quality transformation, setting a new benchmark for retail market upgrades in the region [20] - Yonghui aims to continue its focus on high-quality retail, superior service, and differentiated product development to better meet consumer needs [20]