亲朋好友相聚一堂，美酒自然不能缺席，京东七鲜为臻选了各色酒饮：京鲜舫6号国标优级浓香型白酒 酒体醇厚、粮香突出，同时采用了京东特色618ml容量，增量更显诚意。七鲜IPA原浆鲜啤酒采用28天 锁鲜工艺，口感顺滑醇厚，泡沫持久细腻。七鲜乐源100%芒果混合果汁1L装仅售9.9元，每瓶约15颗芒 果榨取，无任何添加剂，一口下去满是果香。无论是日常饮用的口粮酒，还是聚会必备的酒水饮料，在 京东七鲜超市都有丰富选择。 作为聚会"氛围感担当"，元旦当日七鲜烘焙享"满39减6"优惠。数款"明星单品"更价格直降，如冬日"烘 焙顶流"七鲜红颜草莓盒子蛋糕价格直降至39.9元/盒。有着"减糖25%"以上的健康配方设计与16颗红颜 草莓的扎实用料。不管是一人食的悦己选择，还是情侣约会、亲友聚餐的浪漫点缀，这款草莓盒子蛋糕 都能精准适配。 元旦佳节来临，亲友围坐分享美食、举杯微醺的温馨场景，正成为节日消费市场的亮色。。这个元旦， 京东七鲜超市开启"跨年狂欢迎新年"主题活动，从家庭聚餐必备的时令生鲜、酒水零食，到新年氛围装 饰和出行必备的便捷好物，全品类爆品直降、直击底价。元旦当日更有烘焙品类"满39减6"超值优惠， 让新年伊始便满 ...

Core Viewpoint - JD Fresh Supermarket is set to officially open its first store in Shijiazhuang on December 19, offering a new shopping experience with fast delivery and direct sourcing capabilities [1] Group 1: Store Opening and Services - The first JD Fresh Supermarket in Shijiazhuang will open at the second floor of Yuhua Wanda Plaza [1] - The supermarket will provide "good, fast, and cheap" shopping experiences, leveraging supply chain capabilities such as direct sourcing from production areas and instant delivery services [1] - Online delivery services began on November 28, covering various neighborhoods and institutions, with delivery times as fast as 30 minutes [3] Group 2: Customer Engagement and Promotions - Many residents have already experienced the products, leading to discussions on social media about must-buy items [5] - New users can receive substantial welcome gifts, including coupon packages worth up to 100 yuan and some products priced as low as 0.01 yuan [3] Group 3: Product Offerings - The store will feature popular items such as the "Red Face Strawberry Box Cake," which uses strawberries sourced directly from Donggang, with a 25% reduction in overall sugar content [7] - Health-focused products include collaborations with traditional brands, offering items like black yam slices and herbal snacks [7] - Fresh produce will include a "24-hour vegetable" program, ensuring vegetables are sourced and available within 24 hours, with full traceability [9] Group 4: Market Impact and Economic Development - The opening of JD Fresh Supermarket reflects the city's efforts to develop a "first-store economy," attracting over 400 flagship stores to boost consumer market vitality [15] - The supermarket's services will create new job opportunities and enhance local economic activity [15] - The combination of online and offline shopping experiences aims to enrich the winter lifestyle of Shijiazhuang residents [15]

Core Insights - Yonghui Supermarket appointed 34-year-old Wang Shoucheng as the new CEO, marking a significant leadership change aimed at revitalizing the company through extensive reforms [2][3] - The company has initiated the largest reform in China's supermarket retail sector, focusing on both the successes and challenges faced during the past 500 days of transformation [2][4] - Wang emphasized the importance of a customer-centric approach, with an average customer traffic increase of 80% in reformed stores, and over 60% of these stores achieving profitability levels surpassing the highest in the past five years [2][5] Reform Strategy - The reform process is characterized by a shift from superficial changes to a deeper understanding of Yonghui's identity, rather than merely replicating other successful models [4][5] - Wang detailed a systematic evaluation of reformed stores using a "Five Color Card" system, which quantifies various performance metrics across 320 detailed criteria [5][6] - Financial metrics will be integrated into the evaluation process after stores reach a stable operational state, indicating a shift in focus from immediate financial performance to long-term operational health [6] Product Strategy - Yonghui plans to implement a "product-centered" strategy, aiming to collaborate with 200 core strategic partners to develop 100 billion-level flagship products over the next three years [7][8] - The company has introduced its own brand products and customized items, with sales during the recent holiday period showing over 100% year-on-year growth [7][8] - Yonghui's approach to product quality emphasizes value over low prices, aiming to break the cycle of high prices and low quality through collaborative risk-sharing with suppliers [8][9] Long-term Vision - Wang outlined a ten-year blueprint for Yonghui's transformation, divided into three phases: survival in the next 2-3 years, regaining customer trust in 3-5 years, and ultimately becoming a nationally recognized supermarket brand within 5-10 years [8][9]

Core Insights - YH Supermarket's scale has returned to 2016 levels after a year of restructuring, with a significant increase in customer traffic and profitability in remodeled stores [1] - The company reported over 100% year-on-year sales growth during the recent Mid-Autumn and National Day holidays, with a notable increase in customer footfall and sales of key products [2] Group 1: Store Performance and Customer Engagement - YH Supermarket has 102 remodeled stores with an average Net Promoter Score (NPS) exceeding 40, and 19 stores surpassing 50 [1] - Average customer traffic in remodeled stores has increased by 80%, with over 60% of these stores achieving profitability levels higher than the past five years [1] Group 2: Sales Growth and Product Performance - During the recent holiday period, overall sales in remodeled stores grew by over 100% year-on-year, with customer transactions increasing by over 80% [2] - Sales of 16 key products increased by over 10 times, with the "Ice Fresh Norwegian Salmon" alone selling over 1 million units in a single day [2] Group 3: Employee Incentives and Development - From January to August, YH Supermarket distributed over 31 million yuan in employee bonuses, benefiting 32,094 employees, with the highest monthly bonus exceeding 300,000 yuan [4] - As of August 31, 4,665 employees participated in technical certification programs, emphasizing the company's focus on human resources as a core value [4] Group 4: Product Strategy and Brand Development - YH Supermarket is advancing its "Quality YH" brand, aiming to enhance its proprietary product offerings, with plans to launch approximately 60 new products this year and expand to 500 by 2029 [9] - The company emphasizes quality over low cost, focusing on operational efficiency and supply chain optimization to provide consumers with value [9] Group 5: Regional Adaptation and Market Strategy - The newly opened YH store in Guangzhou integrates local culinary preferences, featuring regional specialties to cater to local tastes [9] - The company plans to challenge the "tree-ripened" model by leveraging local tropical fruit resources to enhance product quality [9] Group 6: Strategic Partnerships and Product Centralization - YH Supermarket is undergoing a transformation towards product centralization, with plans to establish 200 core strategic partnerships and develop 100 billion-yuan level products within three years [10]