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激活内需焕新动力,红顶奖携手业界共绘家电行业新蓝图
Jing Ji Wang· 2025-12-25 09:57
本届红顶奖凝聚了奥克斯、滨特尔、博世家电、卡萨帝、创维、COLMO、东芝、飞利浦、格兰 仕、海尔、海信、华帝、九阳、科勒、Leader统帅、林内、美的、MOVA、石头科技、松下、太阳雨、 TCL、万宝、万和、usmile笑容加、小熊、樱花卫浴、西门子家电、追觅在内的众多知名家电企业,以 及五粮液、永达传媒、浮云艺术、新浪微博、GfK中国、卓越视觉、知乎、B站等红顶奖合作伙伴亲临 现场,并邀请到著名经济学家、人工智能顶尖学者、非遗传承人、体育冠军、知名演员等各界名流。此 外,作为渠道战略合作伙伴,京东家电家居也到场见证了本届盛典的举行。 在现场,著名经济学家、第十四届全国政协委员、中国社会科学院世界经济与政治研究所副所长张 斌发表主旨演讲时谈到,当前中国家电等制造业在全球竞争中展现出了强劲韧性,"干得好"的基础日益 坚实,"外需受多因素支撑向好,同时依托产业配套、政策支持与市场活力,这些都为'卖得好'打开了 广阔空间。" 由红顶奖组委会联合NIQ-GfK、京东家电家居发布的《2025中国高端家电市场趋势及创新洞察》报 告显示,当前中国消费者信心展现出显著韧性,并领先全球,在此背景下,消费偏好明确指向高端化、 品 ...
红顶奖“耀・不凡”盛典收官 定义2025高端家电新趋势
Zhong Guo Zhi Liang Xin Wen Wang· 2025-12-24 06:12
红顶奖自创立以来始终与行业高质量发展同频共振。入围及获奖产品正是供需双向赋能的生动实 践,从绿色智能到健康场景适配,从功能价值到情绪价值的多维升级,这些产品凝聚着行业智慧成果, 不仅以硬核科技攻克长期瓶颈,更以超前设计唤醒并定义了潜在消费意愿。 由红顶奖组委会联合NIQ-GfK、京东家电家居发布的《2025中国高端家电市场趋势及创新洞察》报 告显示,当前中国消费者信心展现出显著韧性,在此背景下,消费偏好明确指向高端化、品质化与情感 价值,譬如今年1—9月,咖啡机、扫地机器人、宠物空净、大尺寸电视的线上零售额同比增速均实现两 位数增长。高端家电市场的蓬勃发展,契合了消费升级的大势所趋,更成为激活内需潜力、推动供需良 性循环的重要支撑。 12月17日,由红顶奖组委会主办的第17届中国高端家电趋势发布暨红顶奖颁奖盛典,在北京首钢园 一号炉SoReal科幻乐园盛大开幕,作为中国高端家电领域的标志性奖项,红顶奖始终致力于弘扬品质生 活、引导消费潮流,正如本届红顶奖的主题——"耀·不凡",这不仅是对高端家电价值的生动诠释,更 承载着推动产业转型升级、促进消费品质升级的深远使命与初心。 本届红顶奖凝聚了奥克斯、滨特尔、博世 ...
宠食升级新风尚,清凉零食降火润燥|世研消费指数品牌榜Vol.69
3 6 Ke· 2025-09-15 03:56
Core Insights - The article highlights the rising popularity of pet brands, with Blue's, Mytodie, and Honestbite leading in consumer interest, showcasing their strong market presence and brand loyalty [1][2]. Brand Popularity Rankings - The top three brands in the pet industry based on comprehensive popularity index are Blue's (1.85), Mytodie (1.81), and Honestbite (1.77) [2]. - Other notable brands include Royal Canin (1.72), The Nourish (1.72), and NetEase Select (1.59) [2]. Industry Trends - The fifth TOPS Pet Expo in Shanghai attracted over 8,000 pet brands, indicating a robust growth in the pet industry, covering food, supplies, medical, and smart technology sectors [3]. - Key trends observed include: - Craft upgrades such as the adoption of low-temperature baking technology - Functional segmentation targeting specific health issues like tear stains and gastrointestinal care - Integration of technology and emotional connections through public welfare and smart devices [3]. Product Innovations - The pet snack market is evolving towards diversified, scene-based, and emotional products, with a notable trend towards "cooling" elements in summer snacks, such as ice cream and jelly [4]. - New product launches include Crazy Dog's duck meat floss with sweet pear and Mytodie’s low-fat duck meat snacks, catering to health-conscious pet owners [4].