在宠物经济行业， 各环节效率决定了商家的市场竞争力。 广东中山黄圃镇的大岑片区，四面环水，被当地称为"家电岛"——通过旧厂房改造升级，众多智能家电小型企业汇集于此，形成了规模可观的家电产业园 区。 智能化改造的确带动了一批小生意扩张成大产业，比如雪乐电器、昊森热能、威锦电器等多个项目，产值均超亿元。 但在小家电这一国内产能过剩、竞争激烈的赛道，更多不被看到的故事，是像袁培杰这样陷在内卷漩涡中的人。 袁培杰在中山经营着自己的小家电厂"卡屋"，前几年在古镇看到朋友的灯具厂后，他意识到到自己必须做出些改变了。"他们几个人守着一张桌子，就能 完成比我们几十人产线更多的销售额和利润。" 当时，袁培杰的小家电工厂已经遇到利润瓶颈，他觉得应当立刻转型。 "（那些成功的小家电企业）在上个时代已经抢到了这个产业的钥匙，我不能还在这个领域硬扛，而要用现在的工业能力，延续到新的消费需求上。"袁培 杰这样思考。 于是他的小家电，摇身一变成了宠物保温碗——由原产线里的酸奶机改造而成。 宠物保温碗是"卡屋"的第一件宠物赛道产品，但在拼多多一经上线便迅速起量。新产业意味着重回起点、从零开始，短时间内能有可观成绩，袁培杰表 示，拼多多平台帮 ...

旧有的生产模式仍在运转，工厂没有停摆，工人仍在时不时加班加点，但增长似乎已经失去确定性。利 润被不断压缩，传统经验和渠道优势逐渐失效，规模不再能自动转化为安全感。 在家电、餐具、灯饰等传统行业，这种状况尤为明显。在这样的背景下，一批原本深耕传统产业多年的 厂家，认清现实后，开始做出一些看上去十分冒险的抉择，进入一个完全陌生的新赛道，重新创业。 宠物经济风口的兴起，是这股浪潮中的典型样本。表面上看，这是一个新兴消费需求带动了产业带"翻 红"，但这只是一个起点，更广泛的意义在于，中国传统制造业通过新一代电商平台实现"敏捷转型"的 可能性。 中国制造业正在经历一场缓慢而深刻的结构性变化。 卡屋、喵享家、哲哲等当前电商平台上宠物领域的佼佼者，并非互联网原生创业者，也不是资本催生的 新品牌。相反，这是一群在旧体系中已经做到一定规模，却主动选择离开舒适区的人。 作为电商平台，拼多多洞察了产业转型的需求，降低了试错风险。当平台成为能力迁移的基础设施，后 续诸多亟待转型、升级的商家和产业，才有可能拥有二次增长的机会。 传统行业的三重结构性瓶颈 卡屋创始人袁培杰最早的创业经历并不在宠物行业，而是小家电生意。 他清楚地记得那一幕 ...

Group 1: Business Performance and Growth - The company's revenue in the new business sectors reached 216.23 million yuan in 2024, marking a year-on-year growth of 63.03% [1] - In Q1 2025, the company's performance growth rate reached 37.22%, indicating a strong development momentum [5] - The traditional home appliance smart control sector's proportion has decreased, while the new sectors such as electric motors, automotive electronics, and smart energy are gradually increasing, becoming new engines for growth [6] Group 2: Strategic Initiatives - The company has established a 1+3+N industrial structure, focusing on smart control for home appliances while promoting rapid growth in new sectors [2] - The company is actively exploring diversified business layouts in medical health, pet technology, low-altitude flight, and smart home industries [1] - A strategic partnership with Shunde Vocational and Technical College has been formed to leverage academic resources for technological advancements in robotics [2] Group 3: Global Expansion - The company opened its first overseas production base in Vietnam in August 2024, marking the establishment of a three-pole production layout in the Pearl River Delta, Yangtze River Delta, and Southeast Asia [3][4] - The Vietnam base has received high praise from clients and has accelerated production capacity release, supporting the company's international strategy [4] Group 4: Response to Market Conditions - The company benefits from national subsidy policies that promote growth in the home appliance sector, which in turn boosts sales of smart control products [5] - To mitigate the impact of rising raw material costs, the company has enhanced cost management and implemented risk hedging mechanisms [6] - The company is committed to digital transformation and optimizing production processes to improve efficiency and reduce costs [6] Group 5: Future Outlook - The company aims to continue its strategic initiatives, focusing on innovation, digital empowerment, and global market expansion to enhance operational efficiency [6] - The goal is to create greater value for shareholders and provide long-term stable returns for investors [6]