中新社上海5月16日电(记者姜煜)上海海关商检处处长潘晓毅16日表示，《关于开展首发进口消费品检 验便利化措施试点的公告》正式发布以来，已有14家跨国品牌的两万多款全球及区域首发新品申请纳入 白名单。 当天在上海市商务委员会与上海海关联合召开的新闻通气会上，潘晓毅介绍说，针对消费品总部企业通 关便利化诉求，上海海关在中国海关总署的部署下，与上海市商务委员会联合发布了上述公告，在全国 首创"白名单+差异化合格评定"的创新模式，为"首展、首秀、首店、首发"进口消费品提速增效，显著 提升企业获得感。 此次推出的便利化措施针对性解决首发经济消费品进口"快速+无损"的特殊需求，适用范围为服装、玩 具、餐具、电子电器等全品类进口首发消费品，涵盖国际品牌全球首秀展品、高端品牌中国首店商品、 限量版首发新品等多元形态。 新措施使首发经济消费品实现进口检验环节"无损耗、无等待"，对于不进入流通领域的首展首秀展品、 单批次20件及以下的小批量新品，实施"合格保证、快速验放"；20件以上批量进口的首发新品，可凭有 资质有能力的实验室签发的检测报告实施快速验放，无需重复检测。同时建立首发新品白名单联动机 制，由商务主管部门推荐重点首 ...

Core Insights - The implementation of new facilitation measures is expected to improve the average customs clearance time for single shipments by over 80%, with certain products like imported tableware potentially saving up to 2 weeks in clearance time [1][3] - Shanghai is positioning itself as a key economic hub and the largest port for imported consumer goods in China, leveraging institutional innovation to invigorate the consumption market [1][4] Group 1: Policy and Measures - The "First Release Shanghai 3.0" policy introduces three new initiatives and seven ongoing measures, focusing on the facilitation of customs clearance for newly imported products [1] - The new facilitation measures utilize an innovative "white list + differentiated qualification assessment" model, aimed at expediting the import process for various consumer goods [2] - The measures expand the scope of facilitation to include a wide range of imported consumer goods such as clothing, toys, tableware, and electronics, covering global and regional first-release products [2] Group 2: Market Impact - Since the pilot program began, 14 multinational brands have applied to be included in the "white list," encompassing over 20,000 global and regional first-release products [3] - In the first quarter of this year, the value of imported clothing and toys through Shanghai's port exceeded 5 billion yuan, representing a significant portion of the national market [3] - The new policies are expected to significantly reduce operational costs for companies and enhance the commercial conversion rate of design and research outcomes [4]