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拼多多的宠物赛道,小商品制造业的“第二人生”
Tai Mei Ti A P P· 2025-12-29 04:57
旧有的生产模式仍在运转,工厂没有停摆,工人仍在时不时加班加点,但增长似乎已经失去确定性。利 润被不断压缩,传统经验和渠道优势逐渐失效,规模不再能自动转化为安全感。 在家电、餐具、灯饰等传统行业,这种状况尤为明显。在这样的背景下,一批原本深耕传统产业多年的 厂家,认清现实后,开始做出一些看上去十分冒险的抉择,进入一个完全陌生的新赛道,重新创业。 宠物经济风口的兴起,是这股浪潮中的典型样本。表面上看,这是一个新兴消费需求带动了产业带"翻 红",但这只是一个起点,更广泛的意义在于,中国传统制造业通过新一代电商平台实现"敏捷转型"的 可能性。 中国制造业正在经历一场缓慢而深刻的结构性变化。 卡屋、喵享家、哲哲等当前电商平台上宠物领域的佼佼者,并非互联网原生创业者,也不是资本催生的 新品牌。相反,这是一群在旧体系中已经做到一定规模,却主动选择离开舒适区的人。 作为电商平台,拼多多洞察了产业转型的需求,降低了试错风险。当平台成为能力迁移的基础设施,后 续诸多亟待转型、升级的商家和产业,才有可能拥有二次增长的机会。 传统行业的三重结构性瓶颈 卡屋创始人袁培杰最早的创业经历并不在宠物行业,而是小家电生意。 他清楚地记得那一幕 ...
涉及至少720种产品,日企叫苦:“关税比想象中高”
Huan Qiu Shi Bao· 2025-09-28 22:45
Group 1 - Japanese companies are facing significant impacts from the U.S. government's steel and aluminum tariffs, which now include at least 720 products categorized as "derivative goods" [1] - The complex tariff structure imposes a 50% steel and aluminum tariff on the portion of products that use these materials, while a "countervailing duty" of 15% applies to Japan [1] - The expansion of the tariff list to include "derivative goods" has raised concerns among foreign companies and industry organizations, as it appears to be aimed at protecting U.S. domestic manufacturing [1] Group 2 - The Japan Construction Equipment Manufacturers Association has requested the Japanese government to negotiate with Washington to exclude construction machinery from the steel and aluminum tariffs [2] - Exports of construction and mining equipment from Japan to the U.S. were valued at over 800 billion yen in FY2024, but saw a 26% year-on-year decline in August [2] - The inclusion of cutlery products in the "derivative goods" category has negatively impacted manufacturers in Niigata Prefecture, with one company expressing concerns about potential price increases leading to reduced consumer demand [2] Group 3 - A recent agreement between Japan and the U.S. established a 15% tariff rate on Japanese exports, making it easier for companies to strategize around additional costs, but the steel and aluminum tariffs have complicated this [2] - The Japanese Minister of Economy, Trade and Industry has stated efforts will be made to assess the impact of the expanded tariffs and coordinate with relevant industries [2] - The U.S. Department of Commerce has initiated an investigation to determine if specific tariffs or import restrictions should be applied to machine tools, industrial robots, and medical devices, causing the Japanese machine tool industry to remain cautious [2]
上海打造首发消费品进口极速通道 两万余款新品申请入白名单
Zhong Guo Xin Wen Wang· 2025-05-16 17:16
Core Points - The announcement of the pilot measures for the facilitation of inspection of first-import consumer goods has led to over 20,000 products from 14 multinational brands being included in the whitelist [1][2] - The new facilitation measures aim to address the specific needs of the first-import economy, allowing for "fast and lossless" import inspection for various categories of consumer goods [1][2] - The measures include a "whitelist + differentiated qualification assessment" model, significantly enhancing the efficiency of customs clearance for first-import consumer products [1] Group 1 - The new measures enable "no loss, no waiting" for the inspection of first-import consumer goods, with small batches of 20 items or fewer receiving expedited clearance based on a qualified laboratory's report [2] - For larger batches exceeding 20 items, rapid clearance can be achieved with a valid testing report, eliminating the need for repeated inspections [2] - A mechanism for linking the whitelist of first-import products has been established, with recommendations from the business authorities for key enterprises and new product lists [2] Group 2 - Statistics indicate that in 2024, over 500,000 batches of imported consumer goods such as clothing and toys were processed at the Shanghai port, accounting for half of the national total [3] - The "First Launch Shanghai" series of events held annually from March to May aims to drive consumer traffic by showcasing first-import and first-show products, creating a strong aggregation effect for international brand releases [3] - From January to April of this year, Shanghai added 301 new stores, with high-level stores such as global and Asian first stores making up 16% of the total [3]
打造首发消费品进口极速通道,上海以制度创新激活消费
Di Yi Cai Jing· 2025-05-16 09:48
Core Insights - The implementation of new facilitation measures is expected to improve the average customs clearance time for single shipments by over 80%, with certain products like imported tableware potentially saving up to 2 weeks in clearance time [1][3] - Shanghai is positioning itself as a key economic hub and the largest port for imported consumer goods in China, leveraging institutional innovation to invigorate the consumption market [1][4] Group 1: Policy and Measures - The "First Release Shanghai 3.0" policy introduces three new initiatives and seven ongoing measures, focusing on the facilitation of customs clearance for newly imported products [1] - The new facilitation measures utilize an innovative "white list + differentiated qualification assessment" model, aimed at expediting the import process for various consumer goods [2] - The measures expand the scope of facilitation to include a wide range of imported consumer goods such as clothing, toys, tableware, and electronics, covering global and regional first-release products [2] Group 2: Market Impact - Since the pilot program began, 14 multinational brands have applied to be included in the "white list," encompassing over 20,000 global and regional first-release products [3] - In the first quarter of this year, the value of imported clothing and toys through Shanghai's port exceeded 5 billion yuan, representing a significant portion of the national market [3] - The new policies are expected to significantly reduce operational costs for companies and enhance the commercial conversion rate of design and research outcomes [4]