齐鲁晚报.齐鲁壹点厉昕月 春节的脚步日益临近，除了置办年货、打扫屋舍，焕新个人形象也成为日照市民迎接新春的重要方式。连日来，全市各大理发店、美甲店迎来节前消费高 峰，理发、烫染、美甲、美睫等变美项目订单爆满，红火的"美丽经济"不仅勾勒出浓浓的新春氛围，更成为市民"悦己"迎新年的生动写照。 2月13日，在五莲路上的一家理发店内，处处是忙碌的景象。店内座无虚席，等待的顾客有序落座，理发师们手持剪刀、梳子，指尖翻飞间梳剪、调色、 烫卷一气呵成，吹风机的嗡鸣与轻声交谈交织，热闹而温馨。"新年从头开始，剪个新发型，换个新气象，也为新年讨个好彩头。"正在理发的市民笑着说 道，一句朴实的话道出了大家用新形象迎新春的美好期许。随着春节临近，日照市各理发店均迎来客流高峰，理发、烫染的顾客络绎不绝，成为节前街头 巷尾的一道别样风景。 不止"从头焕新"，指尖上的"年味"也一路升温，美甲消费迎来节前旺季。记者走访发现，烟台路、泰安路等商圈的美甲门店内，不少市民正坐着打造新年 美甲，喜庆的红色系、带有新春元素的款式，以及简约高级的纯色款最受青睐，成为当下的热门选择。"距离过年只剩不到一周，现在预约特别紧张，我 们一个月前就推出了新年预 ...

店主沈领萍告诉记者，她接触美发行业37年，店内来的多是熟客，1月初就已开启预约模式。眼下，她 和丈夫每天从上午忙到晚上，还要频频加班。"客人基本上以烫染为主，要忙到除夕的傍晚。"沈领萍介 绍，前一波客流高峰是赶在寒假前做好美发的奶奶辈，这几天年轻面孔逐渐多起来。 记者接连走访了湖城多家美发店。"消费上更理性，先在网上做攻略，美发手艺好是关键。""95后"姑娘 黄馨怡说。不少美发店主也表示，相较往年，今年客人来店时间不再扎堆赶趟，更喜欢提前预约。 预约理发师上门理发同样火爆。"爷爷奶奶年纪大了，出门理发不方便，看到96345有上门理发服务，就 预约了。"市民周莉说，老人能在家剪个新发型，清清爽爽迎新年，他们也很高兴。 美甲、美睫也受到爱美人士的青睐。2月6日上午，湖州师范学院附近的一家美甲店内，3名美甲师正为 顾客打造心仪的美甲款式。"除了春节应景的红色，今年小马造型配饰、小马手绘这些都很受欢迎。"美 甲师告诉记者，2月以来店内客流激增，他们每天从早上10时忙到晚上10时，客单基本全靠预约。他们 会提前在线上与顾客沟通好款式、价格、到店时间，避免现场漫长等待。 （来源：湖州日报） 转自：湖州日报 记者 倪晶 本 ...

灿灿是店里的王牌美甲师，2月9日她经过满负荷的工作，直至第二天的凌晨三点才下班，当天只吃了一顿饭。她对第一财经记者表示，"店长和我们提前说 过了，做好心理准备，就忙这一周。"对于美甲师而言最大的激励是收入，春节前两周的忙碌可以为美甲师带来翻倍的工资，"希望赚更多钱回家过年"。 美发、美甲、美睫与家政保洁并称节前消费"四大金刚"。 晚上9点，当周边附近的商家准备关门时，北京将台地区的美画美甲美睫店，正在陆续迎新客进门。 刚完成一单的美甲师灿灿在客人落座后立即戴上了口罩准备开工，陈列所需的用具。门店的王店长看了看顾客要求的款式，对第一财经记者透露，"这个款 完成大概需要两个小时，但之后可能还有客人，不一定能下班。" 春节前的两周，美甲行业迎来了一年中最旺的消费季。美团服务消费趋势显示，春节前两周开始，关于"美发、美甲、美睫"的搜索量环比增长超9成。美甲 需求尤其火热，近两周搜索量环比增长翻倍。 加班至凌晨 第一财经记者在2月11晚间走访了美画美甲美睫店，6位美甲师加上6位顾客以及等位的顾客，不到30平的门店里人头攒动，却异常安静，只能听到搓条和打 磨机的声音。 王店长解释称，"日常情况美甲师会和顾客聊聊天开开玩笑 ...

■文/视频 三湘都市报全媒体记者 熊韵婧 现场：预约排至除夕前，单日客流暴涨 "现在每天接待30多名顾客，是平时的2-3倍，除夕前的预约档已经全满了。"长沙市岳麓区乐意美甲的 店员告诉记者，进入2月后，门店的美甲师每天从上午10时忙到凌晨，自己是从12时工作到22时不离凳 子，吃饭也要抽空吃，仍出现顾客排队2小时以上的情况。 社交平台上，"过年做头发排不上队""常去的美甲美睫店预约到年前，还要涨价"等话题刷屏，有些店铺 还要提前收取订位费，过时不退。如长沙优壹汀美甲店就公开声明：春节期间不涨价，但1月20日至2月 24日之间预约需要交100元预约金，提前12小时可以更改或者取消，迟到16分钟不退。 除了品牌连锁店，不少"过年三件套"独立工作室同样火爆。个人美甲师李如告诉记者，自己老客户多， 喜欢来做比较复杂的款式，因耗时较长，平时每天接2单，现在最多接到了4单，日均工作超12小时，光 建构+甲片的复杂款式就占一半。 不少造型店也进入预约高峰期。美发店SPACE SALON向记者表示，年前烫染项目订单暴增，他们也会 按照当天的排队情况涨价。 调查：涨价30元-50元成惯例 长沙美甲店铺人员爆满还需排队。 临近过 ...

Group 1 - The core viewpoint of the articles highlights the robust growth of China's consumer market during the New Year holiday, driven by leisure activities, shopping, and travel [1][2] - The demand for leisure and entertainment consumption surged, with a significant increase in searches for beauty services and innovative KTV experiences, leading to a year-on-year growth of over 44% in booking transactions [1] - Major cities like Shanghai, Beijing, Shenzhen, and Chengdu ranked among the top ten in leisure and entertainment transaction volumes, indicating a strong regional performance [1] Group 2 - The Beijing Super Ultra He Shenghui shopping mall successfully created a unique holiday experience through diverse activities, achieving a record single-day foot traffic of over 400,000 on New Year's Eve [2] - The demand for ride-hailing services increased by 31% during the holiday, with significant rises in trips to tourist attractions, dining venues, and large shopping districts, reflecting the active holiday consumption and frequent movement of people [2] - The impressive performance of the consumer market during the New Year holiday demonstrates residents' ongoing pursuit of quality life and leisure experiences, as well as the strong impact of innovative consumption scenarios and business model integration on unleashing domestic demand potential [2]

Core Insights - The leisure and entertainment consumption is experiencing a significant boost driven by the New Year atmosphere and winter weather conditions, with various sectors showing remarkable growth in search and transaction volumes [1][2]. Group 1: Consumption Trends - The search volume for beauty services, including hairdressing, nail art, and eyelash extensions, doubled in the week leading up to New Year's Day [1]. - KTV bookings saw a transaction scale increase of over 44% year-on-year, with new AI-driven entertainment options contributing to this growth [1]. - The keyword "24-hour bathing centers" experienced a search volume increase of over 6 times, indicating a strong interest in traditional winter leisure activities [1]. Group 2: Regional Performance - Harbin led the transaction growth for bathing centers with a remarkable increase of over 211% compared to the previous period, making it the city with the highest growth rate [1]. - Cities like Taiyuan and Changsha reported KTV transaction growth exceeding 70%, with the post-2000 generation showing the highest increase in participation, up over 57% year-on-year [2]. Group 3: Market Dynamics - The beauty service sector saw a nearly 40% increase in discussion and reviews, particularly among the 20-35 age group in major cities like Shanghai, Beijing, and Shenzhen [1]. - To further stimulate consumption during the New Year, the company plans to launch multiple promotional activities aimed at enhancing urban consumption vitality [2].

Core Insights - The service consumption sector is experiencing a significant surge as the New Year approaches, driven by festive atmosphere and winter weather conditions [1][2][5] Group 1: Trends in Leisure Consumption - The demand for leisure experiences among young consumers is evolving, with a notable increase in searches for services like hairdressing and beauty treatments, which saw a doubling in search volume [1] - KTV bookings have increased significantly, with a year-on-year growth of over 44% in transaction volume as new entertainment formats like AI-assisted singing gain popularity [1][7] - The bathing industry is projected to see substantial growth by 2025, with a 6-fold increase in searches for 24-hour bathing centers noted in the week leading up to New Year [2] Group 2: Regional Highlights - Major cities such as Shanghai, Beijing, and Shenzhen are leading in leisure transaction volumes, with a notable increase in the popularity of bathing centers during the winter season [1][2] - Harbin has emerged as a standout city, with a transaction volume growth rate exceeding 211%, the highest in the country, driven by winter tourism and local attractions [2][3] Group 3: Consumer Behavior and Preferences - Young consumers, particularly those aged 20-35, are increasingly investing in beauty services, with a nearly 100% year-on-year increase in income for beauty professionals during the holiday season [5] - The KTV industry has transformed into a comprehensive entertainment space, appealing to younger audiences, especially those born after 2000, who have shown a transaction growth rate of over 57% [7] Group 4: Company Initiatives - To capitalize on the holiday consumption trend, the company has launched various promotional activities aimed at enhancing consumer engagement and boosting city-wide consumption [10]

Core Insights - The "Beauty Eyelash Industry Brain" was launched during the 2025 Shandong Province "Industry Brain" construction promotion meeting and the 5th China (International) Eyelash Industry Expo, highlighting the integration of digital technology in the beauty industry [1] Group 1: Event Overview - The event took place on September 20 in Pingdu City, focusing on the theme "Digital Eyelash City, Gathering Enterprises into Chains" [1] - The expo was co-hosted by the Shandong Provincial Cosmetics Industry Association, Shandong Provincial Artificial Intelligence Industry Association, and Douyin E-commerce, featuring over 1,000 beauty industry brands across various categories including eyelash extensions, beauty tools, smart devices, and wearable nails [1] Group 2: Industry Development - Shandong Province has cultivated and established 112 provincial-level industry brain construction pilot projects, covering 41 industrial categories and building data warehouses for over 60 sub-industries [1] - Among these, 26 industry brains, including cosmetics manufacturing (eyelashes), have been selected as provincial-level demonstration projects to further explore and refine best practices [1]