首期链家《大店圆桌派》通过大店战略解读、门店管理提效和人才成长培养体系的全面升级，为行业提供了破局样本。我们邀请到南京链家总经理席璇、南 京链家金陵湾店店总周世明，深度剖析链家大店模式，总结沉淀简单、高效的实战方法论，为组织和行业提供战略模式新样本。 一、大店战略深度解读 链家作为行业的引领者，面对新就业形态的变化，用大店战略作为解题思路。链家的大店战略不是简单的门店面积扩大、门店内人员更多，而是商业模式的 革新。 大店形态三个关键词 效率提升：管理者是房产经纪行业最稀缺的人才，链家通过大店战略来推动管理者收入竞争力的提升。大店的人才结构和人员结构是比较丰富的，链家希望 通过分岗带来专注和专业，在专业的基础上增强合作，推动合作提效，从而达到双效率的提升； 社区连接：链家是做社区的生意，因为我们的客户和业主都住在社区里面，我们希望通过大店模式的探索既能有效地把链家门店和社区进行深度的连接，也 能有效地平衡好我们的经营健康； 服务创新：大店模式下，会有不同的人员结构和人才结构。现在我们给客户和业主提供买卖房屋、租赁房屋的服务，未来我们还会提供家装服务、资产托管 服务、家政服务等等。 大店模式的探索会推动经纪人效率 ...

随着链家《大店圆桌派》第三期的圆满落幕，链家"大店战略"的实践路径与深层逻辑引发广泛讨论。本 期对话以新任深圳链家总经理简宇与龙岗北大区总监刘苑的视角，系统呈现了从战略设计到落地执行的 完整框架，揭示大店模式如何重塑房产服务生态。 一、战略定位：效率与信任的双重溢价 1、系统化竞争力构建 大店战略的核心在于通过资源整合与品牌赋能，构建"效率与信任"的双重护城河。链家将传统门店升级 为5.0版本，通过独立功能区、科技化工具实现服务效率提升，以标准化服务流程和品牌背书建立消费 者信任。这种模式不仅降低单位成本，更通过品质服务形成差异化竞争力。 2、直营模式的独特优势 "稳重专业的管家"形象，就是链家直营店最核心的优势。链家发挥优势的关键，在于将这种"可靠和专 业"做到极致，成为社区中最值得托付的标杆。 二、社区深耕：从交易场所到社区节点 链家将"社区友好"作为核心战略，通过系统化运营将善意转化为可持续的信任资产。将系统推动所有门 店向"社区友好型"转型，这已不是可选题，而是构建长期竞争力的必然选择。在新一代5.0门店设计中 规划多功能社区空间，建立标杆经验分享机制，以及通过数据分析持续优化社区服务。 三、租赁业务 ...

Core Insights - MINISO achieved significant milestones in Q3, surpassing 8,000 stores and recording revenue exceeding 5 billion yuan for the first time, exceeding previous guidance [1][6] - However, the company faced challenges with net profit declining nearly 31.35% year-on-year, marking the largest drop since Q4 of the previous year [1][3] Revenue and Profitability - Q3 revenue reached 5.2215 billion yuan, a year-on-year increase of 22.9%, with the main brand contributing 90.1% of total revenue [6][7] - Despite revenue growth, net profit for the quarter was only 441 million yuan, reflecting a significant decline [1][3] - The adjusted operating profit for Q3 was 1.022 billion yuan, with a profit margin of 17.6%, down from the previous year [10][11] Store Expansion and Strategy - The total number of stores reached 8,138, with a net increase of 718 stores year-on-year [1][6] - The company is implementing a "big store strategy" and plans to upgrade 80% of its stores through a "tenglong huan niao" strategy, which involves closing and reopening stores [3][18] - The MINISO LAND store format has been introduced in major cities, contributing to increased sales [6][22] International Market Performance - Revenue from overseas markets showed strong growth, with Q3 revenue reaching 2.3 billion yuan, a year-on-year increase of 27.7% [7][8] - The U.S. market, in particular, saw revenue growth exceeding 65%, driven by localized operations and strategic store openings [8][9] - The overseas market accounted for 44.3% of total revenue in Q3, indicating a shift towards a more balanced revenue stream between domestic and international markets [7][8] Cost Management and Investment - Sales and distribution expenses increased by 43.5% to 1.4299 billion yuan, reflecting high investment in store expansion, particularly in the U.S. [8][9] - The company is gradually reducing costs, with a notable decrease in the growth rate of sales and distribution expenses from Q1 to Q3 [14][13] - The adjusted operating profit margin is expected to improve as overseas markets achieve localized operations [15][16] IP Strategy and Future Outlook - The company is shifting its focus towards cultural and creative retail, planning to increase the proportion of IP co-branded products from 50% to over 80% [22][23] - The TOP TOY brand has shown significant growth, with Q3 revenue reaching 570 million yuan, a year-on-year increase of 111% [23][27] - The transition to a higher-value IP model poses challenges, particularly for franchisees who must adapt to new operational requirements [29][30]

Core Viewpoint - Suning.com reported a slight increase in revenue for the first three quarters of 2025, with a total revenue of 38.131 billion yuan, reflecting a year-on-year growth of 0.29% and a net profit attributable to shareholders of 73.33 million yuan [2]. Group 1: Financial Performance - For Q3 2025, Suning.com opened and upgraded 32 new Suning Max and Suning Pro stores, contributing to a 3.5% year-on-year increase in store sales revenue and a 5.4% increase in comparable store revenue [2]. - The retail cloud business saw a 7% year-on-year increase in sales revenue, indicating a positive transformation effect in the county and town markets [2]. - The company achieved a debt settlement that reduced its debt by 280 million yuan, which is expected to increase the net profit attributable to shareholders by approximately 264 million yuan [3]. Group 2: Strategic Initiatives - Suning.com is focusing on major promotional periods such as National Day and "Double 11" to boost consumer demand and sales through strategic partnerships with brand manufacturers and optimization of supply chain and channel resources [3]. - The company is committed to ongoing debt resolution efforts to improve its asset-liability ratio, laying a solid foundation for sustainable operations and long-term development [3].

Core Insights - The company reported a revenue of 6.777 billion yuan for the first three quarters of 2025, a year-on-year decline of 19.32% [1] - The net profit attributable to shareholders was 2.349 billion yuan, down 6.48% year-on-year [1] Fashion Segment Performance - The fashion segment achieved a revenue of 5.037 billion yuan, with a year-on-year growth of 9.86%, driven by the consolidation of the BONPOINT brand and rapid growth of multiple brands [1] - The main apparel business generated a revenue of 4.427 billion yuan, reflecting a year-on-year increase of 15.75% [1] - The joint venture brand HELLY HANSEN, accounted for using the equity method, continued to grow rapidly with a revenue growth rate of 104% [1] - The net profit attributable to shareholders in the fashion segment was 208 million yuan, a decrease of 43.52% year-on-year due to increased costs and expenses [1] Store Strategy - The company is committed to advancing its "large store strategy" and has deepened "total-to-total" strategic cooperation with multiple commercial systems [1] - During the period, the company opened 140 self-operated stores, closed 115, and adjusted 93, resulting in a total of 1,896 self-operated stores at the end of the period [1] - The total operating area of the stores reached 540,000 square meters [1]

Core Viewpoint - The company reported a decline in revenue and net profit for the first nine months of 2025, primarily due to the exit from the real estate business and challenges in the fashion segment's transformation [5][6]. Financial Performance - For the first nine months of 2025, the company achieved revenue of 677,723.53 million yuan, with a net profit attributable to shareholders of 234,913.65 million yuan, representing year-on-year declines of 19.32% and 6.48% respectively [5]. - The fashion segment generated revenue of 503,749.91 million yuan, showing a year-on-year growth of 9.86%, driven by the consolidation of the BONPOINT brand and rapid growth in multi-brand operations [6]. - The net profit for the fashion segment was 20,767.76 million yuan, which decreased by 43.52% year-on-year due to increased costs and expenses [6]. Business Strategy - The company is advancing its "large store strategy," opening 140 new self-operated stores while closing 115 and adjusting 93, resulting in a net increase of 25 self-operated stores and an increase in operational area of 3.12 million square meters [7]. Real Estate Segment - The real estate segment did not launch new projects in the first nine months of 2025, achieving pre-sales of 75,059.29 million yuan and recognizing revenue of 173,175.41 million yuan, with net profit down 70.58% and 54.41% year-on-year respectively [8]. Investment Business - The investment business continued to undergo structural adjustments, achieving a net profit attributable to shareholders of 202,413.77 million yuan, reflecting a year-on-year increase of 3.87% [9]. Profit Distribution - The company proposed a cash dividend of 0.08 yuan per share for the first half of 2025, with a total distribution amounting to 365,781,256.16 yuan based on the total share capital [12][14]. Upcoming Events - The company will hold a performance briefing on November 19, 2025, to discuss the third-quarter results and address investor questions [18][19].

Core Insights - Suning.com reported a revenue of 38.131 billion yuan for the first three quarters of 2025, a year-on-year increase of 0.29%, with a net profit attributable to shareholders of 73 million yuan, maintaining profitability despite external challenges [1][2] - The company is actively responding to market pressures by advancing its large store strategy and enhancing customer experience, with a 3.5% year-on-year increase in store sales revenue and a 5.4% increase in comparable store sales [2] Financial Performance - For the first three quarters, Suning.com achieved a revenue of 38.131 billion yuan, with a net profit of 73 million yuan [1] - The company reported a debt reduction of 280 million yuan through a debt settlement agreement, which is expected to increase net profit by approximately 264 million yuan [2] Market Context - The National Bureau of Statistics indicated a relatively stable domestic demand, but the growth rate of retail sales of consumer goods declined in September due to the phasing out of the old-for-new policy and a high base from the previous year [1] - Data from Aowei Cloud Network showed a 19.2% year-on-year decline in retail sales of home appliances in September, indicating a shift from growth to decline in the industry [1] Strategic Initiatives - Suning.com opened and upgraded 32 new Suning Max and Suning Pro stores in the third quarter, enhancing brand reputation and customer experience [2] - The company is focusing on the county and town markets by advancing the construction of retail cloud stores, with retail cloud business sales increasing by 7% year-on-year [2] Future Outlook - Suning.com plans to leverage promotional opportunities during the National Day and "Double Eleven" shopping festivals to boost sales and deepen strategic partnerships with brand manufacturers [2] - The company aims to continue its debt resolution efforts to improve its asset-liability ratio and ensure sustainable operations and long-term development [2]

Core Insights - In the first three quarters of 2023, the company achieved operating revenue of 38.131 billion yuan, a year-on-year increase of 0.29%, and a net profit attributable to shareholders of 73 million yuan, maintaining profitability despite external challenges [1][2] Group 1: Business Strategy and Performance - The company continues to advance its large store strategy, enhancing store experience and brand reputation, with 32 new or upgraded Suning Max and Suning Pro stores opened in the third quarter [1] - Store sales revenue increased by 3.5% year-on-year, while comparable store revenue grew by 5.4%, highlighting the ongoing advantages of offline experiential consumption [1] - In the county and town markets, the company is actively developing retail cloud large stores, with retail cloud business sales revenue increasing by 7% year-on-year in the third quarter [1] Group 2: Debt Management - The company announced a debt settlement that resulted in a debt reduction of 280 million yuan, which is expected to alleviate debt pressure and improve operational performance, potentially increasing net profit attributable to shareholders by approximately 264 million yuan [1] Group 3: Future Outlook - For the fourth quarter, the company plans to leverage promotional opportunities during the National Day and "Double Eleven" shopping festivals, deepen strategic cooperation with brand partners, and optimize supply chain and channel resources to boost consumer demand and sales [2] - The company will continue its efforts in debt resolution to steadily improve its asset-liability ratio, laying a solid foundation for sustainable operations and long-term development [2]

Core Insights - In the first three quarters of 2025, the company achieved operating revenue of 38.131 billion yuan, a year-on-year increase of 0.29%, and a net profit attributable to shareholders of 0.73 billion yuan, maintaining profitability despite external challenges [1][2] - The company is actively responding to market pressures by advancing its large store strategy and enhancing customer experience, with a focus on long-term development [2] Financial Performance - The company reported a total operating revenue of 38.131 billion yuan for the first three quarters, reflecting a slight increase of 0.29% year-on-year [1] - The net profit attributable to shareholders was 0.73 billion yuan, indicating sustained profitability [1] Market Conditions - The National Bureau of Statistics indicated that domestic demand remained relatively stable in the third quarter, but the growth rate of retail sales of consumer goods declined in September [1] - The decline in retail sales was influenced by the phasing out of the old-for-new policy and a higher comparison base from the previous year, leading to a slowdown in overall retail growth [1] Strategic Initiatives - The company opened and upgraded 32 new Suning Max and Suning Pro stores in the third quarter, enhancing store experience and brand reputation [2] - Sales revenue from stores increased by 3.5% year-on-year, with comparable store sales rising by 5.4%, showcasing the advantages of offline experiential consumption [2] Debt Management - The company is actively working on debt resolution, with a recent announcement indicating a debt settlement that reduces liabilities by 280 million yuan [2] - This debt resolution is expected to alleviate financial pressure and improve operational performance, potentially increasing net profit attributable to shareholders by approximately 264 million yuan [2] Future Outlook - The company plans to leverage promotional opportunities during the National Day and "Double Eleven" shopping festivals to boost consumer demand and sales [2] - Continued efforts will be made to resolve debt issues and improve the asset-liability ratio, laying a solid foundation for sustainable operations and long-term growth [2]

Core Insights - The summer consumption boom is driving economic growth, with MINISO LAND achieving impressive sales figures in August, reaching 16 million yuan, setting a record for single-store monthly sales for MINISO globally [1] - IP products are the main driver of performance, accounting for 83% of sales at the MINISO LAND store [1] - The successful implementation of the "large store strategy" and the explosive market potential of MINISO are evidenced by the store's achievement of over 100 million yuan in sales within the first nine months of operation [1] Financial Performance - For the second quarter of 2025, MINISO Group reported total revenue of 4.97 billion yuan, reflecting a year-on-year growth of 23.1% [1] - As of the end of June, MINISO LAND has expanded to 11 stores across major cities including Shanghai, Beijing, Guangzhou, and Chengdu, with an average monthly store efficiency reaching several million yuan [1]