京东财富相关负责人7月3日在2025京东财富黄金投资策略会上表示，京东从2019年开始布局黄金积存金业务，在国内大型互联网平台中应属最早布局的。当 时投资黄金还没有特别火热，但我们认为，从资产配置角度看，平台需要给投资者更多选择。 卞洋进一步分析称，黄金成为年轻人抵御风险、寻求资产安全感的直观选择。此外，黄金的投资门槛低。例如，市场推出以1克为单位的"金豆豆""金瓜 子"等小克重产品，既满足了年轻人的储蓄需求，又带来了可见可触的"收获感"。 近期，工业和信息化部、国家发展改革委、自然资源部等9部门联合发布的《黄金产业高质量发展实施方案（2025—2027年）》提出，全面部署未来三年黄 金产业重点任务。根据方案，到2027年，我国黄金资源保障能力和产业链创新水平明显提升，黄金资源量增长5%至10%，黄金、白银产量增长5%以上。 政策暖意释放，也吸引了投资者参与黄金市场。在卞洋看来，对国内投资者而言，证券交易所的黄金ETF流动性强、成交量大，是管理流动性的好工具；实 物金条、金币、金豆等流动性较差，不适合频繁交易的投资者。 中国首席经济学家论坛理事刘煜辉在活动现场接受上海证券报记者采访时表示，若投资者计划在今年下 ...

温州黄金大单背后：8公斤变现612万，金店老板亲述"百万订单成常态"！ 温州的午后，温先生将8公斤黄金稳稳放在柜台上。金店老板谢祖平验货、称重、转账——612万元现金打入账户。这笔交易背后，是温先生早年以每 克约300元购入价的精准布局，扣除成本后净赚312万元的收益瞬间兑现。他摩挲着手机银行里刚跳出的数字，神情平静得像是刚完成一笔日常转账。 "平均每隔一两个月就会接到一笔百万元级的黄金回收订单。"谢祖平在金店柜台后轻点计算器，语气稀松平常。两年前他的二手奢侈品店还蜷缩在单 间门面里，黄金回收只是捎带业务；如今他已扩张三家门店，黄金业务独占鳌头。店里的监控记录着越来越多类似温先生的客户：他们拖着行李箱进 门，打开时金光灼眼，成交额动辄七位数。 冰火两重天：金饰遇冷，金条抢手 狂欢下的暗礁：波动加剧与回收陷阱 6月末的市场给狂热者泼了冷水。国际金价连续两周累计下跌近5%，国内品牌金价两周跌超50元/克。中信建投研报发出警告：特朗普政策引发的避险 情绪消退后，叠加全球股市走强、俄乌冲突缓和等因素，高位金价面临大幅回撤风险。 当温先生们扛着金条套现时，仅一墙之隔的金饰柜台却冷清得能听见空调嘶鸣。周大福、老凤祥的金饰 ...

Core Insights - The gold market in Wenzhou is experiencing a significant increase in gold transactions, with large cashing out stories becoming the norm as gold prices continue to rise [1][4] - The demand for investment-grade gold products like gold bars and coins is surging, while the consumption of gold jewelry is declining sharply [6][7] Group 1: Market Trends - Mr. Wen from Wenzhou sold 8 kg of gold for 6.12 million yuan, yielding a net profit of approximately 3.12 million yuan, indicating a strong investment return [1] - The owner of a gold shop, Xie Zuping, reported a 50% increase in gold recovery business compared to 2022, leading to the expansion of his stores from 1 to 3 [1][4] - Daily inquiries about gold transactions have increased significantly, with high-value transactions becoming commonplace, a trend that was unimaginable two years ago [4] Group 2: Consumer Behavior - The Chinese Gold Association reported a 24.69% year-on-year decline in gold jewelry consumption for 2024, while gold bars and coins saw a 24.54% increase [7] - Traditional demands for gold in weddings are decreasing, with many opting for cash gifts or gold bars instead of jewelry [7][9] - Small denomination gold products, such as gold notes and gold beans, are gaining popularity among younger consumers due to their affordability and investment appeal [9] Group 3: Price Dynamics - The gold market is characterized by high volatility, with recent fluctuations in international gold prices affecting domestic gold prices significantly [11] - On July 1, domestic gold prices increased, with brands like Chow Sang Sang and Lao Feng Xiang raising their prices by 15 yuan and 12 yuan per gram, respectively [11] - The market is witnessing a shift towards high-value transactions, reflecting both wealth accumulation and the psychological impact of rising gold prices on consumer behavior [11]

年轻团队驱动的基因变革：当80后总经理遇上z世代消费逻辑 银座济南洪楼店的突围始于人的突破。80后总经理刘藤带领的团队中，90后直播负责人与00后主播 成为主力，这群看短视频长大的年轻人，天生懂得如何用年轻人的语言重构零售逻辑。 当传统百货的玻璃橱窗还映照着等待顾客的身影，银座济南洪楼店已乘着美团闪购的即时零售快 车，在30分钟内将黄金、美妆送到年轻人的手中。这场堪称 "零售版速度与激情" 的破圈之战，究竟如 何上演？当多数传统百货还在数字化转型中摸索，这家毗邻高校的"16年老店"为何能成为即时零售的破 局者？ 国企背书与主动服务双重保障：从"买黄金到洪楼"到即时零售信任基石 作为鲁商集团旗下零售板块，银座集团是山东零售业的金字招牌，银座多年积累的深厚的线下信 任，在即时零售场景中转化为了独特的竞争力。 618 期间爆火的小金豆，不仅因价格亲民，更因每件金豆都附带国企背书的质保单，直播镜头直接 怼脸展示成色。这种"看得见的放心"，让年轻人首次在线上消费黄金时，自然将信任票投给了熟悉 的"银座"品牌。 更深层的信任构建来自服务创新。商场运营人员在社群内及时给顾客解忧答疑，必要时私聊顾客， 将线下黄金销售的"一对 ...

Core Viewpoint - The surge in gold prices has created investment opportunities but also increased the risk of investment scams, particularly highlighted by the case of Yongkun Gold, which has left many investors in financial distress [1][3][5]. Industry Summary - The World Gold Council reported that domestic investors purchased approximately 124 tons of gold bars and coins in the first three months of the year, marking a 12% year-on-year increase, significantly outpacing investors in other countries [1]. - The rise in gold prices is attributed to various global economic factors, including trade tariffs and geopolitical conflicts, which have made gold a preferred investment during economic uncertainty [6][8]. - Domestic investors are increasingly turning to gold as a stable investment option, especially as real estate loses value and stock markets remain volatile [8][9]. Company Summary - Yongkun Gold, founded in 2014 by financial analyst Wang Guohai, operated both an online platform and physical stores, gaining investor trust due to its perceived stability and past recognition for preventing fraud [11]. - The company recently froze all accounts and closed its physical stores, leaving investors unable to access their funds, which has raised concerns about its operational integrity [3][5][12]. - Yongkun Gold's investment promises included high annual returns and a buyback guarantee, which many investors found appealing, but these claims have been revealed as misleading, leading to significant financial losses for investors [14][17].

据追风交易台消息， 摩根大通分析师在6月23日至24日对老铺黄金新加坡滨海湾金沙店进行实地调研后，发现其表现超预期。 具体来说，新加坡滨海湾金沙店人流络绎不绝、转化率高达95%以上、每小时成交4-10张订单、消费者画像契合品牌定位，同时店铺整体服务和 陈列水准与内地一线城市旗舰店无异。 摩根大通将老铺黄金目标价从1149港元上调至1249港元，维持增持评级。分析师预计，老铺黄金2025-2027年销售额和净利润复合年增长率分别达 到68%和76%，并将2025-2027年盈利预测上调11-13%。 新加坡首店运营数据亮眼 老铺黄金新加坡滨海湾金沙店于6月21日开业，周末排队时间达2-3小时，工作日排队1-1.5小时。摩根大通表示，店铺销售转化率超过95%，每小 时成交4-10张订单，平均每位顾客停留1小时深入了解品牌和产品。 客户构成中约95%为本地顾客，其中50%为居住在新加坡的华人，40%为新加坡本地人，5%为马来西亚人。 值得注意的是，90%的顾客是首次接触老铺黄金品牌，他们被老铺的设计、工艺和产品象征意义所吸引，并表示在对比了蒂芙尼、梵克雅宝、周 大福等品牌后，最终选择了老铺的产品。 产品定价与服务标 ...

"黄金ATM机是个啥？" 记者现场进行了实测体验。如果要购买黄金，只需在屏幕上选择心仪的黄金产品，确认购买数量，然后通过手 机扫码完成支付，机器便会迅速出货。回收黄金则需要先输入手机号等信息，打开舱门放入黄金制品，舱门关 闭后开始检测。检测过程全程可视化，用户可通过玻璃屏幕实时观看。若初检后改变主意，还能退出托盘取回 饰品。若选择继续出售，黄金将进入熔检环节，完成实名认证并输入收款账号后，即可收到款项。 可自助买卖黄金的"黄金ATM机"吸引了众多消费者的眼球 。 6月25日，市民小肖在长沙万家丽国际购物广场负一楼，发现了支持黄金回收的"黄金ATM机"，出于好奇，她摘 下随身携带的金饰，体验了一把免费验金的项目。 近日，一种新型的"黄金ATM机"出现在长沙多家商场内，吸引了众多消费者的眼球。这种机器不仅能自助购买 黄金，还能实现黄金回收，让黄金交易变得像银行ATM机存取款一样便捷。为了验证这类机器是否真如宣传中 所说的那般安全便捷，记者决定前往一探究竟。 像操作ATM机一样买卖黄金 25日下午，记者在商场里见到了这台"黄金ATM机"。从外表看，的确与银行普通的ATM机大小相似。不过，与 银行ATM机存取款等业务 ...

Group 1 - The rising gold prices are attracting retail investors despite the inherent risks, leading to a situation where rational warnings are ignored [1] - Yongkun Gold, a company operating online platforms and physical stores in eastern China, suddenly froze all accounts and closed its stores, leaving investors in a precarious situation [1] - In the first three months of this year, Chinese investors purchased approximately 124 tons of gold bars and coins, a 12% increase year-on-year, significantly outpacing other countries [1] Group 2 - The enthusiasm for gold among retail investors is driven by a lack of confidence in other investment options, as the real estate market remains sluggish and the stock market in mainland China has been underperforming [1] - Yongkun Gold offered seemingly risk-free investment schemes, promising high annual returns that exceeded legal limits, which attracted many investors despite the potential for significant losses [2] - The company’s promise of a buyback at original prices in case of falling gold prices contributed to the allure of investing, but this was fundamentally flawed and against basic financial principles [2]

Core Viewpoint - The rising tensions in the Middle East have led to a significant increase in gold prices, with COMEX gold futures surpassing $3,400 per ounce, reflecting a rise of over $100 per ounce compared to the previous week [2] Industry Impact - The surge in gold prices is negatively impacting gold jewelry processing companies, as expectations of continued price increases are leading to reduced purchasing power from downstream gold retailers, particularly ahead of the Mid-Autumn Festival and National Day [3][5] - Many small gold processing enterprises are facing closures due to insufficient orders from retailers, leading to intense competition over processing fees [3][5] - The World Gold Council reported a 32% year-on-year decline in gold jewelry demand in Q1, totaling 125 tons, attributed to high gold prices and a reduction in retail store numbers [3] Long-term Challenges - A significant long-term challenge for the gold jewelry processing industry is the declining marriage and birth rates, which are expected to reduce the rigid demand for gold jewelry, accounting for over 30% of overall metal demand [4] - Companies are focusing on capacity reduction strategies to adapt to the changing market dynamics and consumer preferences [4][7] Operational Adjustments - To survive the downturn, companies are shifting production from heavier gold items to lighter, lower-cost products, despite lower processing fee revenues [6] - Many processing firms are abandoning self-operated procurement models to mitigate financial risks associated with rising gold prices and shrinking retailer orders [6][7] Market Dynamics - The number of gold retail stores is decreasing, with major chains like Chow Tai Fook and Chow Sang Sang closing hundreds of locations [7] - Processing companies are adapting to new procurement models that require additional logistics and management efforts, increasing operational costs [9][10] Financial Pressures - The processing fee income has dropped by over 25% due to price wars, and additional costs from logistics and order management are squeezing profit margins [11] - Companies are exploring overseas markets to offset domestic declines, but face challenges in adapting to different consumer preferences and cultural contexts [12]

经济观察报记者留意到，这一黄金ATM机来自金雅福集团，具 备黄金含金量免费检测、实时回收、零售产品购买等多项功 能。其黄金回收业务支持K金、金条、金饰等多种产品，回收 价格与上海黄金交易所实时金价挂钩，在此基础上，每克收取 18元手续费，最快30分钟就能完成回收流程。 作者：刘颖 封图：本报资料室 "没想到黄金也有ATM机了。"2025年6月16日午间，北京长楹天街购物中心地下二层，一台能够实时回收黄金的ATM机引起了李女士的注意。 简单了解后，李女士取下手中佩戴的黄金戒指放到ATM机进行检测。这台机器显示，戒指克重为5.88克，黄金含量达99.99%，与她此前购买时的克重 相差无几。 经济观察报记者留意到，这一黄金ATM机来自金雅福集团（下称"金雅福"），具备黄金含金量免费检测、实时回收、零售产品购买等多项功能。其黄 金回收业务支持K金、金条、金饰等多种产品，回收价格与上海黄金交易所实时金价挂钩，在此基础上，每克收取18元手续费，最快30分钟就能完成回 收流程并到账。 金雅福官网信息显示，公司创立于2006年，总部位于深圳，深耕黄金珠宝产业链，已发展成集文创研发、智能制造、个性定制、智慧零售、黄金回 收、黄 ...