以下文章来源于豹变 ，作者李牧远 豹变 . 直抵核心。做最具穿透力、洞察力的商业观察，深度影响未来。 来 源丨豹变 （ baobiannews ) 作者丨 李牧远 编辑丨 邢昀 图源丨摄图网 坐拥 4548 万粉丝的雷军，抖音更新停留在他参加中国电动汽车百人会论坛的视频片段。在这场备受 关注的行业论坛上，雷军是当天最受瞩目的企业家，原本同日登台演讲的余承东因故没有现身。 " 我们开始造车的时候，新能源汽车技术、整个产业的供应链已经非常成熟，用户消费习惯也成熟了 " ， 3 月 29 日，雷军在上述活动演讲中表示，" 可能我们来的正是时候 。 " 就在当晚 10 时许， 一辆小米 SU7 标准版在安徽铜陵遭遇严重交通事故 ， 事故造成驾驶人和两名 乘客死亡 。小米汽车在事故中责任几何尚未有定论之际，一波未平一波又起。小米 SU7 Ultra 版因 官方限制 1500 匹马力，以及 碳纤维双风道前舱盖 与宣传功能不符，再次站上风口浪尖。 小米 SU7 安徽事故之前，小米汽车的销量令友商艳羡，小米股票在资本市场表现亮眼，雷军本人更 是坊间相传的"爽文男主"，一时间风头无两。自事故发生以来，小米 15 周年司庆没有公 ...

Core Points - Lei Jun, the founder of Xiaomi, is currently facing significant challenges following a serious traffic accident involving the Xiaomi SU7, which resulted in the deaths of three individuals [1][6] - The incident has led to heightened scrutiny of Xiaomi's automotive division and raised concerns about product safety and corporate responsibility [6][11] - Despite the challenges, Xiaomi's core smartphone business remains strong, and the company has achieved impressive sales figures in the automotive sector [6][10] Group 1: Recent Events - Lei Jun's recent comments indicate that the past month has been one of the most difficult periods since founding Xiaomi, highlighting the impact of the SU7 accident [2][5] - The accident has drawn significant media attention and has the potential to delay the advancement of intelligent driving technology in China [6][10] - Following the accident, Xiaomi's planned 15th-anniversary celebrations were canceled, and Lei Jun was absent from the Shanghai Auto Show [1][6] Group 2: Company Performance - Prior to the accident, Xiaomi's automotive sales were strong, with the company achieving a delivery volume of 200,000 vehicles within a year of launching its automotive division [8][10] - Xiaomi's stock performance had been positive, and Lei Jun was regarded as a leading figure in the industry, with a large following on social media [1][6] - The company is expected to achieve record performance in 2024, with projections indicating a return to the top position in the Chinese smartphone market by Q1 2025 [6][10] Group 3: Historical Context - Lei Jun's career has been marked by ups and downs, including early failures in entrepreneurship and challenges faced during his tenure at Kingsoft [3][4][8] - The establishment of Xiaomi in 2010 was a pivotal moment, as the company quickly gained market attention with its innovative smartphone offerings [3][8] - Lei Jun's philosophy of "going with the flow" has been a guiding principle in his business strategy, allowing Xiaomi to capitalize on market trends [8][10] Group 4: Future Considerations - The recent crisis has prompted Lei Jun to emphasize the need for Xiaomi to adopt higher standards and responsibilities as a leading company in the automotive industry [2][7] - There is a recognition that the automotive sector requires a different approach compared to consumer electronics, necessitating increased investment in research and development [11] - Moving forward, Xiaomi must balance the founder's influence with the need for organizational evolution to ensure the long-term success of its automotive division [11][12]