Core Insights - The application of AI in the exhibition industry is a significant topic of discussion, with the U.S. leading in practical applications compared to China, where the industry is still exploring AI's potential [2][26] - Two recent surveys from IAEE indicate that over 80% of U.S. exhibition professionals now use AI regularly, highlighting its integration into daily operations [4][26] AI Usage in the U.S. Exhibition Industry - AI has transitioned from a niche experiment to a daily tool for over 80% of professionals in the U.S. exhibition industry, with 84% of B2B organizers and 86% of service providers utilizing AI [4][8] - The primary benefits of AI usage include reducing repetitive tasks and enhancing basic efficiency, with high overall acceptance and satisfaction rates among users [4][12] Hierarchical Usage Patterns - A notable trend is that management-level professionals are more likely to use AI than lower-level employees, indicating a top-down approach to technology adoption [7][24] - Organizers focus on using AI for specific event planning and execution, while service providers leverage AI for daily tasks and strategic functions [7][15] Core Application Scenarios - AI is predominantly used for high-frequency tasks, with organizers applying it mainly for text creation (59%), SEO (41%), and meeting transcription (29%) [8][13] - Service providers utilize AI for text processing (57%), information retrieval (50%), and meeting assistance (31%) [8][15] Tool Preferences - ChatGPT is the most relied-upon AI tool, with 31% of organizers and 46% of service providers citing it as a key resource [9][10] - The preference for general-purpose AI assistants over specialized tools indicates a demand for multifunctional solutions that can address various tasks [11][19] Satisfaction and Challenges - Satisfaction with AI tools is high, with only 14% of organizers and 9% of service providers finding AI unhelpful, suggesting a strong alignment between supply and demand [12][20] - Key barriers to AI adoption include concerns about capability gaps and risk, particularly among organizers who handle sensitive data [19][20] Insights for the Chinese Exhibition Industry - The U.S. experience suggests that the Chinese exhibition industry should focus on addressing daily pain points with AI rather than pursuing complex applications [21][29] - Management involvement and training resources are crucial for successful AI implementation, as demonstrated by the U.S. model [24][29] - Service providers in China are encouraged to enhance their service offerings with AI capabilities to differentiate themselves in a competitive market [24][29]

出海办展不是"说走就走的旅行"。企业走向国际市场，面临关税、贸易政策等错综复杂的因素。为更好 应对外部风险挑战，厦门已在展会出海领域展开一系列创新探索，依托"政府搭台、企业唱戏"的联动机 制，发挥"海丝"优势深耕东盟市场，借力金砖平台拓展国际合作。上好出海前的"基础课"，会展企业在 国际舞台上才更有底气。 从出海动向上看，目前各个行业尤其是新能源、消费电子、医疗系统等新兴行业，不再只满足于产品出 海，而是转为产业链、供应链出海。"借展出海"不仅帮助行业企业直接面对海外客户，提升品牌知名度 和产品曝光度，还能让企业深入了解目的国的市场需求，为产品开发和市场策略调整提供有力支持。 300余家采购商携数百个展会项目前来寻求合作，境内外近40个城市的行业主管部门、行业协会、行业 龙头企业的代表参加，11个重量级会展项目签约落地……近期，在福建举行的第八届厦门会展周，围绕 会展营商环境建设、中国展览出海等议题展开探讨，中国展览企业应如何把握市场成为与会嘉宾关注的 焦点。 当前，全球形势复杂多变，经济全球化与逆全球化激烈博弈。作为对外开放的重要窗口和经贸发展的晴 雨表，会展业在新的发展环境下更要发挥作用、彰显担当。我国会 ...