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烟火气升腾,潮州古城节日消费热度持续攀升
Sou Hu Cai Jing· 2026-02-23 12:40
餐饮零售与"茶"经济,筑牢消费底盘。作为"世界美食之都",古城里的牛肉火锅、咸水粿等潮汕名小吃店前排起了长龙,一家老字号牛肉火锅店老板笑 言:"从大年初一开始,到了饭点店里就大排长龙,营业额也提高了。"与此同时,凤凰单丛茶、潮州三宝等特产礼盒成为游客"返程必带"的伴手礼,不少 特产店的老板表示,包装精美的礼盒销量比平时高出不少。此外,古城里的创意茶咖店也备受青睐,主打"茶拿铁"等年轻化产品的店铺每天能卖出上千 杯,传统工夫茶正以新潮方式融入年轻人的消费场景。 "民宿+"模式与夜游经济,延长消费链条。顺应品质化、个性化出游趋势,古城涌现出一批融合潮文化元素的"民宿+"新业态。这些民宿不仅保留了潮汕传 统建筑特色,更创新引入"民宿+咖啡+茶文化"模式,游客在入住的同时,还能享受精致的咖啡和工夫茶体验,成为深度体验潮文化的首选。春节假期期 间,这类特色民宿预订率居高不下。此外,依托广济桥灯光秀、无人机表演等夜间项目,古城有效拉长了游客停留时间,推动夜游经济全面升温。 关注"文化潮州" 抢先了解潮州文化广电旅游体育资讯 关注 马年新春,潮州古城张灯结彩,广济桥光影流转,牌坊街游人如织,潮货乘势出圈,"广货行天下"的活 ...
住餐市场迎春升温 文旅消费活力迸发!濠江区节日经济释放新动能
Sou Hu Cai Jing· 2026-02-10 11:58
特色广味美食是濠江吸引游客的重要名片,更是"广货行天下"的鲜活载体,各地游客寻味而来,在舌尖品味潮汕风味,感受濠江美食的独特魅力。临近中 午时分,蔡记达濠饭店迎来用餐高峰。"我们是从台湾过来旅游的,濠江的山海风光确实很美,这一桌海鲜、小吃也都很美味!"提起这趟濠江旅程,游客 沈女士和朋友连连称赞。 随着农历马年春节的临近,濠江区节日氛围愈发浓厚,文旅活动精彩纷呈,餐饮、住宿行业抢抓新春消费与"广货行天下"春季行动节点,紧锣密鼓做好筹 备与服务保障,以地道广货、特色服务迎接八方游客,让游客在濠江乐享新春假期,感受粤东特色消费魅力。 "我们对春节市场很有信心,除了为游客提供新鲜地道的牛肉火锅,还将增设潮汕话教学互动环节,弘扬推广潮汕文化;此外,为满足一定消费条件的顾 客赠送玩具礼品,一方面是进一步促进消费,同时也是借机向外地游客介绍汕头的特色产业成果。"火锅店负责人胡棉伟表示,今年还计划在周边场所打 造牛文化博物馆,设置"世界牛""科技牛""文化牛""科普牛""潮汕牛""文创周边"六个展馆,让参观者近距离感受明清时期的牛形青铜器和潮汕地区的牛轿 等珍贵文物,并组织学生群体前往体验牛主题的陶艺、绘画、书签等手工活动 ...
广东邀外国游客入境体验岭南年味
Xin Lang Cai Jing· 2026-01-22 23:18
为提升推广效果,广东省文化和旅游厅将布局多元化海外传播矩阵,邀请多国旅游达人走进阳江、深 圳、汕头等地,开展文旅推介直播;发起海外社交平台挑战赛,面向全球征集广东旅游推荐原创优质内 容。下一步,广东省文化和旅游厅将聚焦文旅产品创新、消费潜力释放、国际品牌推广三大方向,推动 春节文旅热度转化为产业长期发展动能。 活动由广东省文化和旅游厅主办,吸引了来自30个国家的百余名外籍旅游达人参加。活动现场,潮州饶 平布马舞铿锵亮相、舞姿矫健,潮阳英歌鼓点雄浑、舞步刚劲。8个非遗体验区人气满满,外籍旅游达 人纷纷体验潮汕剪纸、油纸灯笼制作、工夫茶冲泡等传统技艺。多位在粤工作生活的外籍旅游达人分享 了广东年味体验。 (来源:中国旅游报) 据介绍,作为广东入境旅游全球推广计划的重要组成部分,此次活动旨在借助外籍旅游达人的国际影响 力,拓展传播边界,组织达人们以第一视角记录精彩瞬间、分享亲身体验,助力广东年味与文旅魅力跨 越山海、传向世界。 转自:中国旅游报 本报讯(陈熠瑶)"广东年味 世界共享"——请到广东过大年新春活动近日在汕头启动。活动以美食为 纽带、以年俗为桥梁,展现岭南文化的独特魅力,助力广东入境旅游高质量发展。 ...
一城一宴,何以香飘世界?
Xin Lang Cai Jing· 2026-01-17 00:12
Group 1 - The event "Guangdong New Year Flavor Shared with the World" in Shantou aims to promote Guangdong's cultural heritage and culinary traditions globally [1][3] - The event features various traditional activities, including performances of intangible cultural heritage, food tasting, and hands-on experiences with traditional crafts [1][2] - The initiative is part of Guangdong's inbound tourism promotion plan, emphasizing the importance of cultural exchange and global connectivity [3] Group 2 - The event showcases the blend of modernity and tradition in Guangdong, highlighting the region's vibrant coastal cities and historical significance [2] - International influencers and travelers are participating in the event, capturing and sharing their experiences, which contributes to the global image of Guangdong as a travel destination [3] - Guangdong is actively engaging in social media challenges to encourage global content creation related to its tourism offerings, enhancing its appeal as a must-visit location in China [3]
超级黄金周,“老外”也会玩!
Group 1: Overview of the Holiday Experience - The National Day and Mid-Autumn Festival period has become a "super golden week" for both locals and foreign tourists, with many engaging in shopping and cultural experiences [1][2] - Foreign visitors are increasingly drawn to Shenzhen's Huaqiangbei electronics market, known for its vibrant atmosphere and diverse electronic products [4][6] Group 2: Huaqiangbei Electronics Market Insights - Huaqiangbei has seen a significant increase in daily foot traffic, reaching 750,000 visitors, a 50% year-on-year growth, with over 7,000 foreign visitors during the holiday [6] - The market features a wide range of high-tech products, including smart glasses and various electronic devices, attracting international buyers and tech enthusiasts [6][7] - Merchants have adapted to cater to foreign customers by providing bilingual signage, learning basic English, and utilizing AI translation devices for better communication [9][11] Group 3: Cultural Experiences in Chaoshan - The Chaoshan region hosted a cultural expo featuring traditional performances such as Yingge dance and lion dance, alongside local delicacies, enhancing the festive atmosphere [13][18] - Foreign visitors, like a Canadian named Carly, expressed a deep appreciation for the immersive experience of traditional Chaoshan tea culture, which fosters a sense of belonging [16][18] - The region's unique customs, such as the tradition of returning home for the Mid-Autumn Festival, contribute to a lively and engaging cultural experience for tourists [18]
让古城古镇更好“活”在当下(人文茶座)
Ren Min Ri Bao· 2025-07-13 21:57
Core Viewpoint - The article discusses the challenges and failures of rapidly constructed ancient towns in China, emphasizing the importance of cultural heritage and sustainable development in preserving and revitalizing these sites [1][2][3]. Group 1: Issues with Current Ancient Town Projects - The Duyong Ancient Town in Zhangjiajie, which cost 2.4 billion yuan to build, has incurred losses exceeding 1 billion yuan over four years, highlighting the pitfalls of hastily developed projects lacking cultural depth [1]. - Many ancient towns across the country suffer from a lack of unique cultural identity, often resulting in homogenized experiences due to the "copy-paste" approach to development [1][2]. Group 2: Successful Examples of Ancient Towns - Successful ancient towns like Lijiang, Langzhong, and Wuzhen demonstrate the potential of integrating local culture and history into their development, creating unique experiences that attract visitors [1]. - These towns focus on deep cultural excavation and innovative operations, showcasing the importance of a strong cultural foundation for sustainable tourism [1][2]. Group 3: Principles for Protection and Development - The article advocates for a balanced approach to protecting ancient towns, emphasizing the need to respect their historical development while allowing for modern adaptations [2][3]. - It suggests that the essence of ancient towns lies in their communities, and maintaining a vibrant local life is crucial for their sustainability [2]. Group 4: Innovation and Modernization - Ancient towns should adapt to modern needs through innovation, such as improving infrastructure and diversifying cultural offerings, while preserving their historical character [3]. - The integration of immersive experiences and new services can enhance visitor engagement and ensure the relevance of these sites in contemporary society [3].
守护潮州古城 传承千年文脉(神州看点)
Ren Min Ri Bao· 2025-05-14 22:41
Core Viewpoint - Chaozhou, a city with over 2000 years of history, is committed to the preservation and revitalization of its ancient city, implementing a meticulous approach to cultural heritage protection and urban development [2][6]. Group 1: Urban Preservation and Development - Chaozhou was listed as a national historical and cultural city in 1986, initiating its ancient city preservation efforts, emphasizing "building a new city while protecting the old city" [2][3]. - The city has established various planning documents to protect cultural relics, historical districts, and the unique urban landscape, ensuring the integrity of its historical space [2][3]. - The ancient city retains its historical spatial layout, demonstrating a commitment to the principle of "overall protection" [3]. Group 2: Cultural Heritage and Community Engagement - Chaozhou has implemented a "micro-renewal" project in its ancient districts, focusing on minimal intervention and tailored designs for street improvements [5]. - Since 2017, the city has innovated its cultural relic repair mechanisms, encouraging public participation in heritage conservation through a government-led initiative [6]. - The ancient city houses over 50,000 residents, whose daily lives contribute to the vibrant culture and heritage of the area [6]. Group 3: Cultural Tourism and Economic Development - Chaozhou boasts 17 national intangible cultural heritage projects and 47 provincial projects, positioning itself as a cultural tourism hub [7]. - The city has successfully integrated cultural, commercial, and tourism development, hosting various cultural events to attract visitors and enhance local engagement [7]. - The ongoing efforts to apply for World Cultural Heritage status aim to deepen cultural preservation and promote the innovative development of traditional Chinese culture [7].
潮汕为何掉队?
投资界· 2024-12-07 07:14
以下文章来源于秦朔朋友圈 ,作者巫珩 秦朔朋友圈 . 秦朔朋友圈是由中国著名媒体人、财经观察家秦朔牵头创立的一个新媒体与专业服务品牌,包括微信公众号、微博、视频节目、音频节目等。内容聚焦于 经济、金融和商业领域,关注重点为全球和中国财经商业热点、企业家精神、创新与发明创造、商业文明探索等。 一个遗憾。 作者 I 巫珩 来源 I 秦朔朋友圈 在香港,李嘉诚连续20年登顶亚洲首富。四大富豪之一的刘銮雄,以"股市狙击手"和"铜锣湾铺王"著称,成为香港商界的一大传奇人 物。 再远眺海外,立邦漆创始人吴清亮2 02 1年登上新加坡首富,被誉为"亚洲漆王"。正大集团创始人谢氏兄弟,连续多年霸占泰国首富, 业务小到作物种子和鱼肉供应,大到信息通讯、银行房产,几乎可以说涵盖了泰国人的一生。此外,加拿大、欧洲、澳洲等地的华人 首富桂冠也曾由潮汕人拿下。 正是这些风云人物,将潮汕帮推向了顶级商帮的地位。然而,当我们将目光转回到潮汕老家,却发现这片土地并没有想象中那么发 达,甚至最常听到一句评价,汕头是最落后的经济特区。 为什么反差会如此之大?我先来给你分享一个故事。 (ID:qspyq2015) 潮汕帮有多风光,可能潮汕就有多失 ...