Core Viewpoint - The new regulations introduced by the State Administration for Market Regulation and the National Internet Information Office aim to enhance the supervision of online trading platforms and live e-commerce, focusing on platform responsibilities and consumer protection. Group 1: Regulation of Live E-commerce - The "Live E-commerce Supervision Management Measures" strengthen regulatory tools by including traffic control and AI-generated content, such as digital human anchors, to prevent the misuse of technology for spreading false information [1] - Live e-commerce platforms are required to take immediate action against violations reported by regulatory authorities, including warnings, limiting functions, and account closures [2] - The measures also mandate that AI-generated images and videos used in live e-commerce must be clearly labeled and continuously disclosed to consumers [2] Group 2: Protection of Platform Operators and Consumers - The "Network Trading Platform Rules Supervision Management Measures" focus on protecting the rights of all parties involved, prohibiting unreasonable restrictions on platform operators and unfair fees [3] - Specific illegal practices such as "only refunds," "forced choices," and "big data killing familiarity" are explicitly detailed to ensure fair treatment of consumers and operators [3] - The regulations enhance the transparency and public accessibility of platform rules, requiring platforms to clearly display rules and provide reasons for negative actions taken against operators [4] Group 3: Responsibilities of Platforms - Platforms are designated as key players in the live e-commerce ecosystem, with responsibilities outlined in various laws and regulations [4] - The regulations require platforms to continuously publicize their rules, ensuring clarity and ease of understanding for both operators and consumers [4] - Platforms must inform consumers of any changes to membership services and provide channels for appeals regarding penalties or damages [4]

Core Viewpoint - The report highlights the challenges faced by elderly users when seeking customer service through mobile applications, emphasizing the need for better access to human customer support rather than relying solely on automated systems [1]. Group 1: User Experience Challenges - Elderly users often struggle to find customer service options within apps, leading to frustration when they encounter issues [2]. - Many platforms utilize automated customer service that fails to address the specific needs of older users, resulting in generic responses that do not resolve their problems [2][3]. - The reliance on automated systems can lead to disconnection during conversations, further aggravating the user experience for elderly individuals who may take longer to communicate their issues [2][3]. Group 2: Preference for Human Interaction - Elderly users express a strong preference for direct communication with human representatives rather than navigating through automated menus [3]. - The complexity of automated systems often leads to confusion, as users may struggle to find the correct options to reach human support [3][4]. - There is a notable demand for a more straightforward approach to customer service that prioritizes human interaction, especially for older demographics [5]. Group 3: Industry Recommendations - Experts suggest that companies should balance the use of automated and human customer service to enhance user experience, particularly for older users [5]. - Implementing features like "one-click transfer to human support" is recommended to ensure that customer service systems serve as effective tools rather than obstacles [5].