中国邮政官微于2025年10月发布的信息显示，中国邮政拥有6.4万个末端网点。因此，业内人士分析，此次中国邮政保险代理牌照落地，意味 着中国邮政能够直接整合其遍布城乡的、数量更为庞大的实体网点开展保险代理业务。 此外，值得注意的是，中国邮政的入局发生于保险中介行业正经历深度"清虚提质"的收缩期。在众多中小中介机构纷纷离场之际，"国家队"入 场，其背后的战略考量和市场影响引发业内高度关注。 逆势入局保险中介市场 南方财经全媒体记者 林汉垚 实习生 徐若萱 近日，国家金融监督管理总局发布批复，同意中国邮政集团有限公司（下称"中国邮政"）经营保险代理业务。批复信息显示，其代理险种范围 广泛，涵盖机动车辆保险、企业财产保险、家庭财产保险等财产险产品，以及人寿保险、年金保险、健康保险、意外伤害保险等人身险产品， 共计15类。 近年来，保险中介市场清虚提质正在加速。 据媒体报道，2024年全年共有21家保险专业中介机构牌照被注销或吊销，而2025年前10个月，注销数量已与2024年全年相当。 地方上，保险中介分支机构注销也推进。如国家金融监管总局吉林监管局数据显示，截至2025年6月末，吉林地区已注销保险专业中介机构62 ...

当越来越多的"玩家"在保险中介的牌桌上离场，中国邮政集团有限公司(以下简称"中国邮政")却选择在 当下的时间入局。11月24日，金融监管总局的一纸批复，为保险代理市场带来了一位重量级玩家，中国 邮政正式获准经营保险代理业务。业务范围包含常见的财产险和人身险。 重量级玩家入局 一纸批复在业内引起广泛关注。11月24日，金融监管总局发布关于中国邮政经营保险代理业务的批复表 示，同意中国邮政经营保险代理业务。 这份批复不仅核准了中国邮政经营保险代理业务的资格，还明确了其可代理的险种范围。包括机动车辆 保险、企业财产保险、货物运输保险、责任保险等财产险类别，以及人寿保险、年金保险等人身险类 别。 中国邮政以邮政、快递物流、金融、电子商务等为主业。该公司网点数量庞大，以北京为例，官网可查 询到超700家邮政所或邮政支局网点。另据2024年的数据，中国邮政拥有遍布城乡的5.4万个网点、40多 万个便民服务站，乡镇网点覆盖率和建制村通邮率均保持100%。 整体而言，对于坐拥近6万个营业网点的中国邮政来说，这张牌照的意义非同小可。 事实上，这并非中国邮政首次涉足保险中介业务。北京商报记者梳理发现，不论是邮政系统下的邮储银 行 ...

当越来越多的"玩家"在保险中介的牌桌上离场，中国邮政集团有限公司（以下简称"中国邮政"）却选择在当下的时间入局。11月24日，金融监管总局的一纸 批复，为保险代理市场带来了一位重量级玩家，中国邮政正式获准经营保险代理业务。业务范围包含常见的财产险和人身险。 从行业视角出发，强监管、报行合一、清虚提质这些关键词如同筛子，正在过滤掉大量的参与者。在这样的背景下，中国邮政"逆向"入局，背后有着怎样的 考量？中国邮政系统内的部分网点早已具备销售保险资格，此次在总公司层面申请牌照，与此前有何不同？ 重量级玩家入局 一纸批复在业内引起广泛关注。11月24日，金融监管总局发布关于中国邮政经营保险代理业务的批复表示，同意中国邮政经营保险代理业务。 这份批复不仅核准了中国邮政经营保险代理业务的资格，还明确了其可代理的险种范围。包括机动车辆保险、企业财产保险、货物运输保险、责任保险等财 产险类别，以及人寿保险、年金保险等人身险类别。 中国邮政以邮政、快递物流、金融、电子商务等为主业。该公司网点数量庞大，以北京为例，官网可查询到超700家邮政所或邮政支局网点。另据2024年的 数据，中国邮政拥有遍布城乡的5.4万个网点、40多万个 ...

保险证券ETF紧密跟踪中证800证券保险指数，中证800证券保险指数是在中证800指数的基础上，选择 证券保险行业内对应的证券作为指数样本，为投资者提供更多样化的投资标的。 截至2025年11月25日 11:30，中证800证券保险指数(399966)强势上涨1.06%，成分股中国人保(601319)上 涨3.73%，中国人寿(601628)上涨2.92%，新华保险(601336)上涨2.35%，中国太保(601601)，国泰海通 (601211)等个股跟涨。保险证券ETF(515630)上涨0.95%，最新价报1.38元。 消息面上，随着个人养老金制度深化，产品供给格局日渐清晰。最新数据显示，在118款在售个人养老 金保险产品中，年金保险以近六成数量占据主导地位；超四成为分红型保险产品，它们通过"保证+浮 动"的收益模式，既为投资者提供了更具弹性的收益空间，又帮助保险公司实现了与投保人的风险共 担。 东海证券指出，新"国十条"聚焦强监管、防风险框架下的高质量发展，并以政策支持优化产品设计、提 升渠道价值，建议关注具有竞争优势的大型综合险企。 数据显示，截至2025年10月31日，中证800证券保险指数(39 ...

业内人士认为，在利率下行背景下，分红型保险产品正凭借其风险分散与收益弹性的双重优势，逐步成 为市场主流发展方向。此外，保险机构正积极通过开发与健康管理、养老服务深度融合的综合解决方 案，进一步提升个人养老金产品的整体吸引力。 随着个人养老金制度深化，产品供给格局日渐清晰。最新数据显示，在118款在售个人养老金保险产品 中，年金保险以近六成数量占据主导地位；超四成为分红型保险产品，它们通过"保证+浮动"的收益模 式，既为投资者提供了更具弹性的收益空间，又帮助保险公司实现了与投保人的风险共担。 据悉，分红型产品的客户利益分为"保证"和"浮动"两部分，保险公司需要将运营收益的大部分(不低于 70%)与保单持有者共享，投资者既可获得稳定的保证利益，又可从保险公司的投资经营成果中获得浮 动利益，使得未来利益更有弹性。 "以前会购买固定收益的年金险产品，现在会考虑购买分红型产品，因为这类产品的浮动利益部分可能 带来更高收益。"一位投资者称。业内人士表示，对保险公司而言，在利率下行背景下，推出分红型产 品有助于缓解传统固定收益类产品所带来的利差损风险，此类产品通过收益浮动机制实现了与投保人的 风险共担，同时也有助于产品实现 ...

随着个人养老金制度深化，产品供给格局日渐清晰。最新数据显示，在118款在售个人养老金保险产品 中，年金保险以近六成数量占据主导地位；超四成为分红型保险产品，它们通过"保证+浮动"的收益模 式，既为投资者提供了更具弹性的收益空间，又帮助保险公司实现了与投保人的风险共担。 业内人士认为，在利率下行背景下，分红型保险产品正凭借其风险分散与收益弹性的双重优势，逐步成 为市场主流发展方向。此外，保险机构正积极通过开发与健康管理、养老服务深度融合的综合解决方 案，进一步提升个人养老金产品的整体吸引力。 年金保险占主导 国家社会保险公共服务平台公布的个人养老金产品目录显示，截至11月24日，个人养老金保险产品共计 推出437款，其中在售产品118款。 目前个人养老金保险产品可以分为三种类型：专属商业养老保险、两全保险和年金保险。"专属商业养 老保险以养老风险保障和资金管理为核心，采用'保底+浮动'的收益模式；两全保险是兼具'生存金领 取'与'身故保障'双重功能的产品，其中传统型提供稳定保障，分红型兼顾保底收益与浮动分红；年金保 险则是当投保人按期缴费后，保险公司以被保险人生存为条件，定期（如年/月）给付保险金的生存保 险。 ...

批复要求，中国邮政集团有限公司应严格遵守保险代理有关法律法规，接受金融监管总局及其派出机构监管，不断提升代理保险业务管理能力，建立代理保 险业务防火墙，切实保护金融消费者合法权益。 11月24日，国家金融监督管理总局发布批复，同意中国邮政集团有限公司经营保险代理业务，代理险种范围为：机动车辆保险、企业财产保险、家庭财产保 险、货物运输保险、船舶保险、工程保险、特殊风险保险、农业保险、责任保险、信用保险、保证保险、人寿保险、年金保险、健康保险、意外伤害保险， 代理保险业务的营业网点范围为代理营业机构。 （国家金融监督管理总局） ...

Core Insights - The personal pension insurance market has evolved significantly over the past three years, with the number of products exceeding 400, and 118 currently available for sale, indicating a shift from scarcity to abundance in product offerings [1][3] - The market is witnessing a transformation from fixed-income products to a diverse range of floating-income products, which now account for over 40% of the available offerings, reflecting changing consumer preferences and market dynamics [1][4] Product Development - Since the pilot program began, the number of personal pension insurance products has expanded to 437, with over 20 insurance companies participating, including major players like China Life and PICC Life [3][4] - The types of products available have diversified, focusing on whole life insurance, annuity insurance, and dedicated commercial pension insurance, with many now offering floating income options [4][5] Market Trends - The introduction of floating income products is seen as a response to the need for more flexible investment options that can better combat inflation, providing a "guaranteed + floating" income model [5][6] - As of 2024, 70% of dedicated commercial pension insurance products maintain a settlement interest rate above 3%, with some exceeding 4%, indicating a competitive market for returns [4][6] Consumer Engagement - Despite the growth in product offerings, actual participation and sustained payment willingness remain low, highlighting a gap between product availability and consumer engagement [7][8] - Key challenges include insufficient product attractiveness, lack of investor education on floating income products, and a mismatch between long-term investment commitments and consumer liquidity preferences [7][8] Future Directions - Industry experts suggest that to enhance product appeal and stimulate ongoing contributions, insurance companies should innovate by integrating health management and retirement services into their offerings [8] - A shift from viewing personal pensions as mere financial investments to comprehensive solutions that enhance quality of life is essential for increasing consumer trust and participation [8][9]

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The insurance index increased by 2.63%, outperforming the CSI 300 index which decreased by 1.08%, indicating a positive outlook for the insurance sector as companies prepare for the 2026 "opening red" [5] - The insurance sector's equity asset allocation has significantly increased in Q3, with a total investment balance reaching 37.46 trillion, a quarter-on-quarter increase of 3.4% and a year-on-year increase of 16.5% [6] - The brokerage sector continues to show high performance, with daily average stock fund turnover reaching 2.50 trillion, a year-on-year increase of 77.2% [7] Summary by Sections Insurance Sector - In Q3, the balance of stocks and funds reached 5.59 trillion, a year-on-year increase of 35.9% and a quarter-on-quarter increase of 18.3%, with equity investments now accounting for 15.5% of total assets [6] - Major life insurance companies have launched new products for 2026, with dividend insurance being a market leader, comprising 45.9% of new life insurance products [6] - The long-term interest rates are stabilizing, which is expected to improve the profitability of insurance companies, leading to a potential increase in return on equity (ROE) and valuation recovery [6] Brokerage Sector - The average daily turnover for stock funds is 2.50 trillion, with a year-to-date average of 2.03 trillion, reflecting strong market activity [7] - The China Securities Regulatory Commission is planning strategic tasks for the capital market during the 14th Five-Year Plan, aiming for a more resilient and attractive market [7] - The brokerage sector is expected to see improved profitability driven by core businesses such as public funds and investment banking, with a focus on strategic allocation opportunities [7]

Core Viewpoint - The article highlights the efforts of China Life Insurance's Guangzhou branch in promoting financial insurance knowledge and enhancing the role of marketing agents through a unique party-building initiative, which aims to support high-quality development in the Guangdong-Hong Kong-Macao Greater Bay Area [1][2][3]. Group 1: Marketing Agent Party Building - Guangzhou Life has established a "six-in-one" work system for marketing agent party building, integrating daily volunteer services to benefit the community and ensuring effective implementation of party-building responsibilities [2][3]. - The company has conducted over 20 promotional events within two months of launching the "Red Heart Gathering" marketing agent party building initiative, engaging more than 270 marketing agent party members [2][3]. - The company has organized six specialized training sessions for marketing agent party members over the past three years, incorporating red education into various training programs [2][3]. Group 2: Service to the Community - Guangzhou Life has served over 10.82 million customers as of July 2025, with 670,300 claims processed and a total payout of 966 million yuan from January to July 2025 [3]. - The company has implemented the "Guangzhou Mama Love Plan," providing insurance coverage to over 2.56 million individuals over six years, and has been a key provider of long-term care insurance for 6.5 million people [3][4]. - Guangzhou Life has led the "Sui Sui Kang" commercial supplementary insurance project, providing coverage to over 18.28 million individuals in five years, recognized as an exemplary case in multi-level medical security [3]. Group 3: Focus on Elderly Financial Services - The company has launched the "Silver Age Health Action," focusing on personal pensions and various insurance products to meet diverse retirement and financial planning needs [4]. Group 4: Exemplary Leadership - Guangzhou Life emphasizes the role of marketing agent party members as exemplary leaders in business development, team building, compliance, risk management, customer service, and public image [5][6]. - Notable marketing agents like Zhou Yingcai and Yao Honghuan have been recognized for their contributions to consumer rights education and community service, respectively, showcasing the positive image of the company's party members [6].