智通财经APP获悉，海通国际发布研报称，预计蜜雪集团(02097)2025-27年收入各330/384/422亿元，净 利润各58.0/67.4/75.0亿元。考虑到公司在全球现制饮品行业的领先地位，给予蜜雪集团2026年25X PE估 值，对应目标价482港元(HKD/CNY=0.91)。首次覆盖给予优于大市评级。 现制饮品本质上是在经济增长、人均可支配收入提升背景下出现的消费升级需求，是对即饮饮料的部分 替代，增速领跑饮料市场。其中，现制茶饮在下沉市场有更多增长机会，根据灼识咨询预测，未来中国 现制茶饮店新增门店绝大部分位于三线及以下城市，有利于蜜雪冰城品牌获取更高份额。 蜜雪冰城：三位一体总成本领先 蜜雪冰城计划持续打造并强化以"供应链+品牌IP+门店运营"为核心的竞争力，力争实现"三位一体的总 成本领先"。(1)数字化的端到端供应链：作为中国现制饮品行业中最早设立中央工厂的企业，蜜雪集团 目前已建成覆盖六大洲、38个国家的上游原材料采购网络;并设有五大生产基地。(2)行业内唯一超级 IP"雪王"："雪王"作为中国现制饮品行业中唯一的超级IP，为蜜雪冰城品牌吸引了大量消费者和粉丝。 (3)与加盟商利益与 ...

Investment Rating - The industry investment rating is "Positive" (maintained) [4] Core Insights - The tea beverage industry shows strong revenue and profit growth, with companies like Mixue and Guming expanding their market share due to strong supply chain capabilities and consumer trend responsiveness [5] - The global beauty industry is facing challenges, with only two of the top ten brands achieving positive growth, indicating a need for brands to optimize their strategies [5] - Emerging consumer trends reflect a new generation's consumption concepts, highlighting the importance of understanding these narratives for investment opportunities [18] Summary by Sections Tea Beverage Industry - Mixue Group reported a revenue of 14.875 billion yuan in H1 2025, a 39.3% increase year-on-year, with a net profit of 2.718 billion yuan, up 44.1% [5] - Guming achieved a revenue of 5.663 billion yuan in H1 2025, a 41.2% increase, with an adjusted net profit of 1.086 billion yuan, up 42.4% [5] Beauty Industry - The top ten global beauty brands had a combined sales of 560 billion yuan in H1 2025, a slight increase of 0.3%, with 70% of companies experiencing a decline in sales [5] - L'Oreal led with a revenue of 187.74 billion yuan, a 6.5% increase, while brands like Estée Lauder and Shiseido faced declines of 10.9% and 7.6% respectively [5] Investment Recommendations - In the beauty sector, focus on high-quality domestic brands with strong innovation, such as Mao Ge Ping and Juzi Biotechnology [18] - In the gold and jewelry sector, consider brands appealing to younger consumers, like Laopu Gold and Chaohongji [18] - For the tea beverage sector, prioritize leading brands with strong market presence, such as Mixue Group and Guming [18]