Workflow
广东鲜品
icon
Search documents
广东现代化海洋牧场臻品涮进重庆火锅
Core Viewpoint - The event "Yue Fresh, Yu Good, Chongqing and Guangdong Share" showcases the collaboration between Guangdong's seafood industry and Chongqing's hot pot culture, aiming to enhance consumer experience through the fusion of fresh seafood and spicy flavors [1][5]. Group 1: Industry Strength and Collaboration - Guangdong has established itself as a leader in modern marine ranching, with the highest number of gravity-type deep-water cages in China and nearly half of the national marine fish farming output expected in 2024 [2]. - The production of golden pomfret in Zhanjiang accounts for one-third of the national output, while the production of white grouper exceeds 60% of the total national output [2]. - The collaboration aims to leverage Guangdong's seafood supply and Chongqing's hot pot market, enhancing the supply chain and expanding market reach [5][6]. Group 2: Consumer Experience and Product Innovation - The event featured a unique tasting experience that combined Guangdong's fresh seafood with Chongqing's spicy hot pot, allowing consumers to enjoy a dual flavor experience [3]. - Innovative product handling techniques were introduced, such as the preparation of golden pomfret to meet the fast-cooking demands of hot pot consumers [2]. - The tasting event received positive feedback, breaking preconceived notions about Guangdong seafood being bland and highlighting its compatibility with spicy flavors [3][4]. Group 3: Market Trends and Future Outlook - The hot pot industry is projected to exceed a trillion yuan in annual consumption, with the freshness of ingredients being a critical factor influencing consumer choices [5]. - The collaboration is expected to increase the demand for Guangdong seafood in Chongqing, with current monthly demand for golden pomfret at over 100 tons [6]. - The fusion of fresh and spicy flavors is anticipated to meet the evolving consumer preferences for healthier and more diverse dining options [6].
谁是火锅赛道的“流量王”?广东现代化海洋牧场臻品来了
Nan Fang Nong Cun Bao· 2025-09-20 04:05
Core Viewpoint - The article highlights the successful integration of Guangdong's modern marine ranching products into the hot pot industry, showcasing the collaboration between Guangdong seafood and Chongqing hot pot flavors, aiming to establish Guangdong seafood as a leading choice in the hot pot market [15][44][46]. Group 1: Guangdong Modern Marine Ranching - Guangdong's modern marine ranching is experiencing a bountiful harvest, particularly with the capture of fresh fish like the golden pomfret and sea bass [2][35]. - The golden pomfret is recognized for its high protein, low fat, and minimal bones, making it a preferred seafood choice for all ages [9][8]. - The sea bass from Zhuhai is noted for its firm and tender meat, enhancing its appeal in culinary applications [10][11]. Group 2: Hot Pot Industry Integration - The 21st China Hot Pot Industry Conference took place in Chongqing, gathering over 300 top hot pot brand decision-makers and industry experts [15][16]. - Guangdong seafood products, including golden pomfret and sea bass, were showcased at the event, emphasizing their quality through authoritative recommendations and in-depth tasting experiences [17][44]. - The event featured innovative cooking methods for the seafood, such as spicy golden pomfret slices and fresh pepper sea bass rolls, highlighting the versatility of Guangdong's marine products [27][28]. Group 3: Market Expansion and Strategy - Guangdong has established the first modern marine ranching regional public brand, "Guangdong Fresh Products," aiming to enhance brand collaboration and resource synergy [41][42]. - The initiative seeks to connect Guangdong seafood producers with the Chongqing market, promoting the integration of Guangdong seafood into the hot pot sector [44][45]. - The article emphasizes the goal of making Guangdong seafood a "traffic king" in the hot pot industry, leveraging the popularity of both regions' culinary traditions [46].
美团、京东齐“撑场”,“广东鲜品”掀起广东海鲜消费新时尚
Sou Hu Cai Jing· 2025-08-29 05:03
Core Insights - The "Guangdong Fresh Products" brand was launched in Shanghai, showcasing the province's marine resources and technological advantages to provide safe, high-quality, and sustainable seafood [1][3] - The event coincided with the end of the fishing moratorium in Guangdong, highlighting the freshness of seafood products available [1] - Guangdong's marine production value is projected to exceed 2 trillion yuan in 2024, with the fishery economy's total output value surpassing 470 billion yuan [1] Group 1 - "Guangdong Fresh Products" integrates the province's best marine resources, establishing a modern operational system driven by government guidance, market forces, enterprise support, and social participation [3] - The brand employs a strict certification mechanism and access system, creating a product matrix that includes deep-water cage farming and land-based industrial aquaculture [3] - Technological innovation is a core competitive advantage, with Guangdong leading in aquatic seed industry enterprises and achieving breakthroughs in artificial breeding technology [3] Group 2 - Guangdong's marine aquaculture production is expected to reach 3.7683 million tons in 2024, marking a year-on-year increase of 5.47%, the highest growth rate in nearly a decade [3] - The production of marine fish reached 975,400 tons, accounting for nearly half of the national output [3] - The brand aims to create a trusted seafood label, promoting the image of "the bigger the waves, the fresher the fish" and achieving "quality products at quality prices" [3] Group 3 - The Guangdong provincial government emphasizes the importance of modern marine ranching, leveraging natural resource advantages to promote a comprehensive food strategy [5] - Major platforms like Meituan, SF Express, and JD.com are supporting the marketing efforts for "Guangdong Fresh Products" [5]
一场七夕盛会,如何让“广东鲜品”找到沪上知音?
Core Viewpoint - The event "Guangdong Fresh Products" showcases the modernized marine ranch products from Guangdong, emphasizing the region's commitment to building a comprehensive marine ranch industry chain and promoting its seafood products nationwide [1][5]. Group 1: Event Overview - The event took place on August 26 in Shanghai, featuring a variety of seafood products from Guangdong, including species like golden pomfret, sea bass, and various shellfish [1]. - The event aimed to connect producers and consumers, facilitating procurement intentions among major platforms like Meituan, SF Express, and JD.com [2]. Group 2: Industry Developments - Guangdong has implemented the first national overall plan for modern marine ranch development in 2023, along with 17 supporting measures, leading to significant achievements in the sector [1][5]. - The province's marine ranching has seen a continuous increase in production, with marine fish fry and shrimp fry output ranking first in the country for seven consecutive years [5]. Group 3: Marketing and Branding - The event also served as a platform for promoting the "Guangdong Fresh Products" regional public brand, aiming to enhance brand recognition and expand market reach [6]. - Creative activities, including cooking shows and interactive tastings, were conducted to engage consumers and promote the seafood offerings [3][4]. Group 4: Future Prospects - Guangdong plans to further develop the "Guangdong Fresh Products" brand and enhance the quality of marine ranch products, aiming for high-quality development in the sector [6]. - The marine aquaculture production in Guangdong is projected to reach 3.7683 million tons in 2024, with a year-on-year growth of 5.47%, marking the highest growth rate in a decade [5].
广东:积极促进农民就业增收,加快完善种粮农民收益保障机制
news flash· 2025-05-07 08:03
广东省人民政府办公厅印发《广东省提振消费专项行动实施方案》提出,积极促进农民就业增收。深入 实施"百千万工程",强化联农带农富农制度保障。加快完善种粮农民收益保障机制,优化农业补贴政策 体系。落实好农机报废更新补贴政策。深化农产品"12221"市场营销体系建设,推进供销公共型农产品 产销对接,实施农产品"三品一标"行动,持续加大农业品牌培优扶强力度。发挥"海洋牧场"特色优势, 打造"广东鲜品"区域公用品牌。深入实施新型农业经营主体能力提升行动,探索"社村"合作试点。因地 制宜发展庭院经济、林下经济、民宿经济等家庭经营项目。出台我省进一步加强农民工服务保障工作的 实施意见,用好职业技能培训补贴资金,积极引导农民参与高需求工种培训。促进农民工等重点群体灵 活就业和返乡创业,落实农民工稳岗纾困政策。 ...