从流量巨头到出行龙头，各大平台纷纷跨界切入团购、外卖之外的生活服务赛道，背后是万亿级本地生活市场的巨大吸引力，也是流量红利见顶后对存量 价值的争夺。相较于高度内卷的即时配送赛道，家政、招聘、装修、养车等低频高客单价的生活服务，正成为巨头们眼中的新蓝海。 巨头们争相涌入，正在彻底改变普通人的日常生活服务，也让本地生活服务市场的竞争格局愈发复杂和激烈。 01 快手、滴滴双双入局 本地生活服务赛道的竞争版图正在被重新改写。 继美团、抖音等玩家站稳脚跟后，快手与滴滴两大巨头也加快了进场节奏，分别基于自身优势领域出发，向家政、招聘等生活服务细分场景渗透。 Tech星球了解到，快手正筹备推出名为"快手圈圈"的独立App，这款产品明确聚焦生活服务信息平台，核心覆盖招聘、家政等民生刚需领域。 Tech星球独家获悉，快手将推出"快手圈圈"App，据消息人士透露，该产品是一个生活服务信息平台，包含但不限于招聘、家政等服务，可以看作是快手 版的58同城。无独有偶，滴滴也已在其滴滴出行App上线家政/搬家等独立入口，进一步深入生活服务领域。 不难看出，本地生活服务赛道的战火，早已跳出团购与外卖的传统疆域，蔓延至更广阔的民生服务场景。 ...

Core Viewpoint - BOSS Zhipin has become the largest online recruitment platform in China, benefiting from structural economic recovery and a rebound in the recruitment market, with a sustained growth in paid users and a gross margin around 85% [4][9]. Group 1: Company Growth and Market Position - BOSS Zhipin was founded in 2013, capitalizing on the mobile internet era without the burden of PC transformation, which significantly enhanced recruitment efficiency through mobile, intelligent matching, and direct communication [4]. - The number of new job postings on BOSS Zhipin increased by 25% year-on-year in Q3 2025, reflecting the recovery of the employment market [4]. - The demand for blue-collar workers has surged since 2023, with significant growth in service and manufacturing sectors, contributing to a change in user and revenue structure on the platform [5]. Group 2: Executive Compensation Strategy - BOSS Zhipin's high executive compensation strategy was established early on, with CEO Zhao Peng emphasizing the importance of sharing profits to attract and retain talent [6]. - In the latest annual report, Zhao Peng's total compensation was 6.986 million yuan, while other executives received significantly higher amounts, reflecting the company's commitment to incentivizing leadership [6][7]. Group 3: Financial Performance - In Q3, BOSS Zhipin reported growth in revenue, net profit, and cash flow, driven by an increase in enterprise clients and job postings [8]. - The total operating costs and expenses decreased by 7.0% to 1.476 billion yuan, while the gross margin remained stable around 85% [9]. - The net profit margin improved by 11.5 percentage points year-on-year, reaching 35.8% in Q3 [9]. Group 4: Blue-Collar Market Potential - The blue-collar workforce in China is projected to reach 425 million by 2024, with a significant portion of job changes occurring more frequently than in white-collar sectors [12]. - BOSS Zhipin's revenue from blue-collar services accounted for over 38% of total revenue, indicating a strong market presence in this segment [13]. Group 5: Challenges Ahead - BOSS Zhipin faces challenges from emerging competitors in the blue-collar market, particularly from short video platforms like Kuaishou and Douyin, which are leveraging their user bases to enter the recruitment space [15][16]. - The company must navigate a potential slowdown in growth rates for paid enterprise clients, with a projected decline in growth from 32.4% to 22.4% over the next year [10]. Group 6: Conclusion - The sustainability of BOSS Zhipin's growth amidst increasing competition and market dynamics remains uncertain, as the company explores opportunities in both blue-collar and white-collar markets [17].