为支持民营企业发展壮大，助力豫企"扬帆出海"，郑州海关实施"陆海联动、海铁直运""空空中转""区 港直达直装"等创新举措，畅通国际物流通道，提升通关效能，便利企业加速出海。今年前10个月，郑 州航空口岸国际货邮量、中欧班列(郑州)开行量均实现40%以上增长。(完) 来源：中国新闻网 图为2025河南省民营经济高质量发展系列新闻发布会现场。阚力 摄 编辑：郭晋嘉 河南民企进出口实现10个季度同比连增 中新网郑州11月20日电(阚力 王佳宁)河南省政府新闻办20日举行2025河南省民营经济高质量发展系列新 闻发布会通报称，今年一、二、三季度，该省民营企业进出口额分别为1482.6亿元(人民币，下同)、 1547.7亿元、1550.1亿元，至此已连续10个季度实现同比增长。 作为河南经济发展主力军，该省民营经济主体超1100万户，贡献了七成左右的进出口总值。 郑州海关副关长毋涛当日在新闻发布会上介绍，今年以来，河南民营企业进出口量质齐升、韧性十足， 10月单月进出口503亿元，刷新历年10月份进出口值最高记录。截至今年三季度，该省民营企业进出口 值连续10个季度实现同比增长。 河南省发展和改革委员会一级巡视员刘琦介 ...

Group 1 - The article discusses the contrasting brand endorsement philosophies of two iconic figures, Aaron Kwok and Jackie Chan, highlighting how their unique approaches reflect broader commercial truths [7]. - Aaron Kwok's endorsements span various industries, from fashion to technology, showcasing a blend of artistic and commercial success, while maintaining a timeless appeal [3][8]. - Jackie Chan, despite being labeled a "brand killer," has created significant commercial success through his endorsements, illustrating the unpredictable nature of market dynamics [5][8]. Group 2 - The analysis emphasizes that the longevity of a brand is influenced by internal factors such as supply chain resilience and market sensitivity, rather than solely by celebrity endorsements [8]. - Both celebrities represent different aesthetic values in brand endorsement, yet they converge on the idea that quality is essential for a brand's enduring success [8].

Core Viewpoint - The article highlights the journey of Si Nian Food, emphasizing its growth into a leading frozen food manufacturer in China and its strategies to overcome market biases and competition, particularly with its rival San Quan [5][8][50]. Company Overview - Si Nian Food has become one of the largest frozen food manufacturers in China, selling over 10 billion dumplings and 30 billion tangyuan in the past year, with products exported to over 50 countries and regions [5][50]. - The company was founded by Li Wei and CEO Wang Peng, who initially entered the market by producing tangyuan to compete with San Quan, which was already established in the frozen food sector [11][15]. Market Position and Competition - Si Nian and San Quan, both headquartered in Zhengzhou, initially had a fierce rivalry but later formed a cooperative relationship to strengthen their market position against foreign competitors [8][24]. - The two companies successfully collaborated to capture market share from Taiwanese brands, utilizing strategies like offering bulk packaging and competitive pricing [25][28]. Product Development and Innovation - Si Nian has expanded its product line from tangyuan and dumplings to include a variety of frozen foods such as buns, wontons, and hot pot products, reflecting a comprehensive approach to the frozen food market [32][34]. - The introduction of the "Shi Shi Ru Yi" tangyuan in 2023, which achieved over 100 million in sales within three months, showcases the company's focus on innovation and appealing to younger consumers [42]. International Expansion - Si Nian has made significant strides in international markets, particularly in the U.S., where it established a production base to navigate strict import regulations and enhance its distribution capabilities [43][48]. - The U.S. factory has become a key strategic asset, allowing Si Nian to significantly increase its market presence and sales in North America, with products now available in major retail chains [50]. Strategic Vision - Wang Peng emphasizes a long-term vision for the company, focusing on maintaining high standards for food safety and health while innovating to meet consumer demands [50]. - The cooperative spirit between Si Nian and San Quan is seen as a model for domestic companies to work together to enhance their competitiveness in the global market [50].