Core Viewpoint - The recent launch of a "surprise digital" delay insurance product by the airline travel platform, which costs 9.9 yuan, has faced significant backlash from consumers due to its misleading terms and conditions, leading to its withdrawal from the market [2][5]. Group 1: Product Features and Consumer Feedback - The delay insurance product promised compensation of 300 yuan for a delay of exactly 17 minutes, but consumers found that any deviation from this exact time (either 16 or 18 minutes) would result in no payout [2][3]. - Users reported that the product negatively impacted their travel experience, prompting the company to take the product down after receiving numerous complaints [2][4]. Group 2: Marketing and Design Concerns - The marketing strategy employed for the product was criticized for being misleading, as key conditions were presented in smaller fonts and less prominent colors, potentially tricking consumers into purchasing the insurance [3][4]. - The product's design was likened to a gambling game rather than a serious insurance offering, raising concerns about the integrity of the insurance product [3][5]. Group 3: Implications for the Industry - The incident has broader implications for the reputation of internet insurance products, as it may further erode public trust in the industry, which is already viewed with skepticism [5]. - The platform, which has over 100 million users and is backed by state-owned enterprises, is expected to uphold higher standards, making the launch of such a controversial product particularly disappointing for consumers [4][5].

Core Viewpoint - The recent launch of the "Surprise Number" precise delay insurance by the company has faced significant consumer backlash due to its stringent claim conditions, leading to accusations of misleading marketing and likening it to a gambling game [1][7][9]. Product Details - The insurance product is priced at 9.9 yuan and offers a 300 yuan allowance if the flight delay matches a randomly set number of minutes [1][3]. - The product's claim conditions require the actual flight delay to exactly match the predetermined "Surprise Number" for compensation, which many consumers found misleading [3][5]. Consumer Reactions - Numerous consumers have expressed frustration on social media, stating that the critical information regarding the claim conditions is easily overlooked, leading to feelings of being misled [5][7]. - Complaints on platforms like Black Cat Complaints highlight instances where consumers believed they qualified for compensation based on their delay times, only to find discrepancies with the app's reported delay [5][9]. Company Response - The company has acknowledged the feedback and has decided to discontinue the "Surprise Number" product due to its negative impact on user experience [8][9]. - Customer service representatives indicated that the product was intended to provide more flexible delay compensation but recognized the need for improvement based on user feedback [8][9]. Industry Context - The "Surprise Number" insurance is underwritten by Sunshine Property & Casualty Insurance, with the activity being facilitated by the company in collaboration with a licensed insurance provider [9]. - Experts have raised concerns about the legality and consumer protection aspects of such precise delay insurance products, suggesting that regulatory clarity is needed in the industry [9]. Company Background - The company, known for its comprehensive travel services, is a subsidiary of China Civil Aviation Information Network Co., Ltd., which provides essential information services to major airlines and airports in China [11][12]. - The platform has been expanding its services, recently launching a direct sales feature for airline tickets, enhancing user experience by allowing price comparisons across multiple airlines [11][12].

Group 1 - The core product launched by the company is a "Surprise Number" precise delay insurance priced at 9.9 yuan, which only compensates if the flight delay matches a randomly set number [1] - The product has faced significant consumer backlash due to its stringent claim conditions, with many users comparing it to gambling rather than insurance [3] - The company has acknowledged user feedback regarding the product's impact on travel experience and has decided to withdraw the product in response to complaints [4] Group 2 - The "Surprise Number" product was introduced by the insurance company in March of this year, aiming to provide flexible delay coverage for travelers [4] - The compensation is only applicable if the flight delay is exactly equal to the predetermined number, leading to confusion among users [3] - The company is committed to continuously optimizing its products and services based on user feedback to enhance customer experience [4]

Group 1 - The company recently launched a "Surprise Digital" precise delay insurance product priced at 9.9 yuan, which offers a 300 yuan allowance only if the flight delay matches a randomly set number each day [1] - The product has faced significant consumer backlash due to its stringent claim conditions, with many comparing it to a lottery [3] - Some consumers expressed frustration, believing that a delay of 20 minutes would qualify for compensation, only to find out that compensation is only provided if the delay is exactly 20 minutes [3] Group 2 - As of the time of reporting, the company had not responded to inquiries regarding the controversy surrounding the product [4]