据第一财经，6月30日，中国咖啡连锁品牌瑞幸咖啡在美国纽约曼哈顿核心商圈同步开设两家门店，标 志着其国际化战略迈出关键一步。首店分别位于毗邻纽约大学的百老汇大道755号及帝国大厦商圈的第 六大道800号，精准覆盖中国留学生、游客及白领群体。开业首日推出1.99美元/杯限时优惠，主打生椰 拿铁等经典产品，并采用无收银员自助取餐模式，强化数字化体验。此前，瑞幸通过联合广场、SOHO 区的快闪车活动预热，以"一年免费喝咖啡"等福利吸引超万人次参与，社交媒体曝光量破千万。瑞幸联 合创始人郭谨一表示，纽约作为全球咖啡文化高地是探索北美市场的起点。未来将依托供应链优势，以 高性价比产品和本地化运营拓展更多城市，挑战传统巨头。 7月1日，茶咖日报的主要内容有： 瑞幸咖啡纽约首店开业 皮爷咖啡母企500万欧元开设研发创新工厂 据小时代，皮爷咖啡母企JDE Peet's在荷兰Joure开设了一座全球咖啡研发创新工厂。Joure是咖啡品牌 Douwe Egberts的诞生地。该工厂投资500万欧元，位于速溶咖啡厂旁，旨在缩短产品上市时间，更快推 出优质咖啡产品。它连接实验室与大规模生产，是原型设计、测试新技术、挑战风味、质量和可 ...

Group 1: Luckin Coffee Expansion - Luckin Coffee, China's largest coffee chain, is planning to expand into the U.S. market, with its store count in mainland China already more than double that of Starbucks [1] - Despite a previous financial scandal that led to its delisting from NASDAQ, Luckin Coffee has made a strong comeback, leveraging unique flavors and significant discounts [1] - The company is set to open its first store in downtown Manhattan, which is seen as a critical test market for international brand expansion, particularly for Chinese brands [1][2] Group 2: Business Model and Challenges - Luckin Coffee's business model is centered around technology, allowing Chinese consumers to order via WeChat, which enhances efficiency compared to traditional coffee shop experiences [2] - Analysts estimate that while prices in the U.S. will still be lower than Starbucks, the price gap will be smaller than in China [2] - The high cost of labor and the need for diverse payment methods in New York could increase operational costs for Luckin Coffee [2] Group 3: Tea Industry Developments - Tea Baidao launched a new lychee drink series that sold 50,000 cups within an hour of release, showcasing strong consumer demand [3] - The company utilizes fresh lychee fruit from Guangdong, employing modern supply chain techniques to ensure freshness during transportation [3] - Tea Baidao has improved its supply chain efficiency, with 92% of stores achieving next-day delivery and 95% receiving multiple deliveries per week [4] Group 4: Campus Market Potential - Bawang Chaji opened its first campus store at Tsinghua University, achieving over 2,200 cups sold on the opening day, indicating strong potential in the student market [5] - The brand has established a presence in nearly 200 universities across China, with popular products making up a significant portion of sales [5] Group 5: Investment in Tea and Coffee Industry - Zhejiang Fino Group has initiated a tea and coffee industrial park project with an investment of approximately 4 billion yuan, expected to generate an annual output value of 5 billion yuan upon completion [6] - The project includes a smart factory focused on various beverage products, with a planned annual capacity exceeding 180,000 tons [6] Group 6: Lavazza's Strategic Partnerships - Lavazza has renewed its collaboration with Lamborghini, following a successful initial partnership, to create a unique coffee product tailored for the luxury automotive brand [7] - The brand has established a significant presence in China, opening over 100 stores in major cities since its entry into the market [7]

Core Viewpoint - SharkNinja has demonstrated resilience and adaptability in the face of tariff challenges, posting strong financial results and raising its revenue and profit guidance for the year [1][9]. Company Overview - SharkNinja, which went public in mid-2023, aims to disrupt the consumer appliance industry with an aggressive approach [4]. - The company focuses on developing five-star-rated products based on customer pain points, fostering brand loyalty and potential virality [5]. Financial Performance - SharkNinja reported a 14.7% revenue growth in the first quarter and has increased its revenue guidance to 12% for the year, alongside adjusted earnings per share guidance raised to $4.95, reflecting a 13% growth [9]. - The company has achieved an average revenue growth of 21% since 2008 through consistent innovation and entry into new product categories [6]. Tariff Mitigation Strategies - SharkNinja has shifted a significant portion of its U.S. volume from China to other Southeast Asian countries, which currently face only a 10% tariff [10]. - The company has established close partnerships with contract manufacturers to secure cost reductions and discounts on materials [11]. - SharkNinja identified 1,500 cost-saving opportunities through value engineering processes, including adjustments to product configurations and features [12]. - The company has selectively raised prices on certain products without a noticeable drop in demand, indicating strong pricing power and competitive advantage [13]. Growth Potential - SharkNinja is targeting expansion into two new product subcategories annually and expects about one-third of its revenue to come from international markets in Europe and Latin America this year [15]. - The company has a return on equity exceeding 25%, suggesting efficient profit generation and long-term growth potential [16].

3月3日是黄浦区老年大学《海派精品咖啡制作与品鉴》（下称"咖啡课"）的第一节课。与一学期16周的课程不同，咖啡课只有4次，每班收12名学生。 第一节课，王浩花了50分钟向同学讲解咖啡的起源、产地、阿拉比卡种咖啡豆与罗布斯塔种咖啡豆的区别，介绍咖啡设备。 王浩老师在讲咖啡知识 同学们的问题也很具体。 "Soe是什么？拼配是根据自己口味拼配的吗？" 同学们会在4次课程中，了解咖啡的基本信息，学习制作一杯意式奶咖。 王浩老师是90后，这是他教老年大学咖啡课的第5个学期。 刚一上课，有同学就提问："老师，上课的内容有没有录像，回家可以反复看？" "没有录像，但是可以反复来学。"王浩回复道。 "我们在课上会学到意式咖啡的制作，其中最难的就是牛奶的打发和拉花。初学者一般要一箱牛奶的量，才能学会拉花。" 一 "豆子一般可以保存多久？" 后半节课，王浩亲自演示意式浓缩的制作，从磨豆、填压粉锤，到萃取，每个动作逐步讲解。 同学们看老师压粉 随后，同学们两人一台意式咖啡机，各自练习。 同学们一上手，教室里就飘满了咖啡香气，伴随着咖啡机、磨豆机、水流的声响，教室热闹了起来。 有的同学第一次使用磨豆机，高压手柄放上去，手没来得及及时 ...