21世纪经济报道记者 高江虹 实习生 陈晓冉 "演唱会、体育赛事在国庆文旅消费中扮演了 '顶级流量引擎'的角色，它们不再是孤立的娱乐活动，而 是旅游的'核心吸引物'。"联合国旅游组织专家贾云峰告诉21世纪经济报道。 此外，中秋夜游也打开了新的玩法思路。美团、大众点评数据显示，双节期间，拙政园凭借其经典夜游 项目"拙政问雅"成为黑马，搜索量同比增长102%，门票预订量增长近436%。 "奔县游"和反向旅游的兴起，也提升了非一线城市的热度。同程旅行数据显示，国庆中秋假期，国内非 一线城市的高品质酒店预订热度同比增长超过90%，高于国内整体高品质酒店的预订热度。 此外，年轻人的消费力得到显著提升。同程旅行数据显示，国庆中秋假期，学生群体以近四成的比例， 继续稳居国内机票第一大客群，亲子客群以近三成的占比紧随其后。 更多国家对中国游客免签，也让许多年轻人选择在节假日迎来自己的第一次出国游。 去哪儿数据显示，国庆中秋假期中，购买了自己的"第一张出境机票"用户同比增长了三成。其中，13- 17岁用户增长了63%、18-22岁用户增长了58%。节前刚刚启动对中国团队游免签的俄罗斯，成为Top3 热门目的地。 今年国庆中秋长 ...

Core Insights - The cultural and tourism consumption is experiencing a surge during the National Day and Mid-Autumn Festival holidays, driven by various activities and government initiatives [1][5]. Group 1: Cultural and Tourism Activities - The Ministry of Culture and Tourism has launched a nationwide cultural and tourism consumption month, featuring over 29,000 events and distributing more than 480 million yuan in subsidies [1]. - New business models and immersive experiences are emerging, enhancing travel options and visitor engagement [1][3]. - The premiere of the immersive music drama "Yao Xi Sheng" in Shanghai showcases a blend of traditional culture and modern technology, attracting diverse audiences [2]. Group 2: Consumer Engagement and Experience - Tourists are increasingly seeking deeper, personalized cultural experiences, such as traditional crafts and local specialties [3]. - In Sichuan, events linked to sports, like football matches, are driving tourism, with discounts and incentives for ticket holders [4][5]. - The integration of technology and art in cultural spaces, such as the M511 Light and Shadow Hub in Hangzhou, is creating new immersive experiences for visitors [7]. Group 3: Innovative Cultural Products - The use of advanced technologies like VR and AI in cultural exhibitions is enhancing visitor engagement and creating unique experiences [7][8]. - The combination of tourism with agriculture and industry is leading to a richer supply of cultural tourism products, exemplified by the water dance show in Xinjiang [8].