2月4日，2026山东省"运河大集"新春季在德州天衢新区589街区盛大启幕。德州市商务局携手市电商公 共服务中心，在奥莱广场589街区重磅推出特色美食、名优特产直播季活动，以线上直播+线下体验融 合模式为核心，重点联动村支书直播团、带货达人直播团两大核心力量，汇聚"德州鲁小坤"等20多位本 土知名网红达人及优秀带货村支书现场带货——其中主播鲁小坤作为"山东好品推荐官"，发挥标杆引领 作用，带头推介本土好物。活动集中呈现扒鸡、特色农产品、手作好物、老字号等100余种德州本土优 质产品，全方位助力"德州好物"拓市场、提销量、树品牌，持续释放春节消费新潜力，为新春消费市场 注入强劲电商动能。 本次直播季活动是德州深耕"电商突破年"行动、推动电子商务高质量发展的生动实践，其中村支书直播 团与带货达人直播团发挥了关键引领作用——村支书们立足乡村一线，以本土情怀背书，精准推介家乡 特色农产品，搭建起乡村好物与城市市场的直达桥梁；带货达人直播团凭借专业的带货能力、广泛的粉 丝影响力，全方位展示德州美食与特产的独特魅力，扩大"德州好物"的传播覆盖面。活动依托589街区 商文旅融合特色优势，实现了本土好物与直播电商的深度结合， ...

Core Insights - The article highlights the transformation of Qianjiatang Road in the Qiantan area into a vibrant space for markets, performances, and pedestrian activities during weekends and holidays, enhancing urban cultural experiences [1][3] Group 1: Festival Economy and Consumer Engagement - The "Welcoming Flowers" New Year Flower Market from January 1 to 3 featured over a hundred brands, creating a festive atmosphere with traditional flower arrangements and cultural displays, attracting significant public interest [4][6] - The Qiantan Park Lane has hosted various large-scale markets throughout 2025, redefining consumer experiences by integrating exploration, social interaction, and cultural engagement [6] - The "Qiantan International Food Festival" during the National Day holiday successfully attracted visitors with global cuisine, demonstrating the ability to convert festive traffic into substantial sales [8] Group 2: Unique Consumption Attraction through IP Creation - Qiantan Park Lane has developed a distinctive event matrix through "self-created" and "co-created" IPs, establishing a strong presence in Shanghai's consumer landscape [9][11] - Events like the "Summer in the Lane" night market and the "Chocolate Festival" have significantly increased foot traffic and sales, showcasing the effectiveness of original IPs in driving consumer engagement [9][11] - Collaborative events with established cultural institutions, such as the "Great Artist Festival" and "Jazz Shanghai," have enhanced the area's appeal and professional influence [11] Group 3: Long-term Commercial Engine and Community Integration - Continuous high-quality operations have transformed short-term festive consumption into a long-term commercial engine, creating a new lifestyle landscape in the Qiantan area [12] - The integration of 11 unique dining establishments in the "Lane Food Street" has fostered a community-oriented consumption environment, enhancing the area's social atmosphere [14] - The introduction of over 30 first stores at Jingyao Qiantan has created a diverse consumer matrix, extending operational hours and boosting nighttime economic activity [16]

Group 1 - The foreign trade industry is experiencing renewed vitality with inventory clearance, resumption of new order negotiations, and increased cross-border logistics activity [1] - Foreign trade enterprises are cautious due to raw material price fluctuations and long-term policy uncertainties, preparing for potential challenges ahead [1] Group 2 - Shanghai is actively promoting the "export to domestic sales" initiative, with various districts responding to support foreign trade enterprises in tapping into the domestic market [2][4] - Supermarkets and large e-commerce platforms in Shanghai have launched "foreign trade to domestic sales zones" to facilitate this transition [2] Group 3 - The "foreign trade to domestic sales zone" at the Global Harbor in Shanghai has seen significant success, with over 100,000 orders in just 21 days, indicating strong domestic market potential [2][4] - Companies are adapting their strategies, such as a shoe brand shifting focus to domestic sales and exploring new markets in Europe [4] Group 4 - The Longzhimeng City Life Center in Changning District has introduced a "foreign trade quality goods market," showcasing various products at factory-direct prices [7] - The event aims to enhance brand visibility and sales for participating foreign trade enterprises while providing consumers with affordable options [11] Group 5 - The Shanghai Municipal Commerce Commission is facilitating connections between foreign trade enterprises and domestic market resources through multiple initiatives [13] - E-commerce platforms are offering support for foreign trade enterprises, including zero-commission policies and expedited onboarding processes [14] Group 6 - Challenges faced by foreign trade enterprises in transitioning to domestic sales include insufficient personnel, mismatched products, and supply chain limitations [15][16] - E-commerce platforms are positioned to assist foreign trade enterprises by leveraging their supply chain capabilities and digital tools to enhance market entry [16]