Core Viewpoint - The rise of the "Five Hardware Boy" from Liaoning, who operates a hardware store and gained popularity through authentic daily vlogs, reflects a growing fascination with "strange yet familiar" daily life experiences among viewers [1][12][21]. Group 1: Popularity and Engagement - The first video from @Linghai Li Hong Hardware Plumbing garnered 1.8 million views, and within three months, the account amassed over 750,000 followers on Douyin [6][21]. - The engagement strategy included responding to viewer feedback, such as adding background music and simplifying content, which significantly improved viewer retention and interaction [11][12]. Group 2: Content Appeal - The appeal of the content lies in its immersive experience, showcasing real-life transactions and repairs without scripted dialogue, allowing viewers to feel part of the process [14][17]. - The curiosity about the "unknown" aspects of familiar places like hardware stores drives viewer interest, as they learn practical skills and knowledge through the videos [16][20]. Group 3: Impact on the Industry - The success of such accounts has transformed short videos from mere entertainment into practical life guides, providing a lifeline for struggling physical stores [21][22]. - The increase in foot traffic to Li Hong's hardware store demonstrates the potential for online content to boost offline business, as customers travel from afar to visit [21][22]. - The willingness to share knowledge and techniques with peers in the industry indicates a collective effort to revitalize the hardware sector, showcasing the enduring market for genuine skills and services [21][22].