Core Insights - The article highlights the success story of Giant Star Technology, which achieved a revenue of 14.795 billion yuan and a net profit exceeding 2.3 billion yuan in 2024, primarily through the sale of hardware tools globally [5][34]. Company Overview - Giant Star Technology, founded by Qiu Jianping, specializes in manufacturing and exporting hardware tools, with over 90% of its revenue coming from international markets [5][6]. - The company has established a strong presence in over 180 countries, with significant sales in Europe and America, contributing nearly 90% of its total revenue [34]. Growth Trajectory - The company has shown remarkable growth, with a revenue increase from 1 million USD in its first year to 12.610 billion yuan in 2022, marking a continuous growth streak for 12 years [32][34]. - In 2024, the revenue breakdown shows that hand tools accounted for 68.05%, power tools for 9.72%, and industrial tools for 21.82% of total sales [35]. Market Strategy - Giant Star Technology focuses on high-quality products, emphasizing material upgrades and superior customer service, which has helped it capture a significant share of the DIY market in high-cost labor regions like Europe and America [36][38]. - The company has also adapted to market challenges, such as the recent U.S. tariffs, by planning to increase product prices rather than compromising on quality [45][46]. Social Responsibility - Qiu Jianping has committed to social causes, donating over 35 million yuan to educational initiatives, reflecting the company's ethos of giving back to society [60][62].

Core Viewpoint - The company has made significant improvements in safety and efficiency through detailed management practices and the implementation of a standardized approach to civilized production, which integrates safety and operational efficiency. Group 1: Management Practices - The company has implemented a "Five D" principle for tool management, ensuring tools are categorized and accounted for, leading to a reduction in tool loss incidents [1][3]. - Daily briefings and specialized training sessions are conducted to instill the concept that "civilized production is safe production" among employees [7]. - The introduction of 7S management has integrated principles of organization and cleanliness into daily operations, particularly during equipment maintenance [7]. Group 2: Safety Enhancements - The company has established clear hygiene responsibility zones and regularly conducts cleaning operations, effectively combining civilized production with hazard identification [6]. - A comprehensive inspection and maintenance of old equipment have been carried out, including rust removal and protective coatings, which enhance equipment longevity and operational stability [6]. - The implementation of a standardized management protocol has led to a significant reduction in safety hazards, with a goal of achieving "zero personal injury, zero equipment damage, and zero environmental pollution" during maintenance [14]. Group 3: Equipment and Tool Management - Over 10,000 new identification tags have been installed on equipment and valves, clearly marking KKS codes for easy identification and reducing operational risks [19]. - The company has centralized the storage of over 100 safety tools in the control room, improving accessibility and efficiency during emergency responses [14]. - A systematic approach to tool management has been adopted, ensuring that every tool has a designated place, which enhances efficiency and minimizes the risk of misuse [21]. Group 4: Performance Metrics - The maintenance department has achieved a 100% defect elimination rate for issues pending shutdown, demonstrating the effectiveness of the implemented management practices [25]. - The company has reported zero tool loss, zero misassembled parts, and zero safety blind spots during maintenance operations, indicating a high level of operational discipline [25].

Core Viewpoint - The rise of the "Five Hardware Boy" from Liaoning, who operates a hardware store and gained popularity through authentic daily vlogs, reflects a growing fascination with "strange yet familiar" daily life experiences among viewers [1][12][21]. Group 1: Popularity and Engagement - The first video from @Linghai Li Hong Hardware Plumbing garnered 1.8 million views, and within three months, the account amassed over 750,000 followers on Douyin [6][21]. - The engagement strategy included responding to viewer feedback, such as adding background music and simplifying content, which significantly improved viewer retention and interaction [11][12]. Group 2: Content Appeal - The appeal of the content lies in its immersive experience, showcasing real-life transactions and repairs without scripted dialogue, allowing viewers to feel part of the process [14][17]. - The curiosity about the "unknown" aspects of familiar places like hardware stores drives viewer interest, as they learn practical skills and knowledge through the videos [16][20]. Group 3: Impact on the Industry - The success of such accounts has transformed short videos from mere entertainment into practical life guides, providing a lifeline for struggling physical stores [21][22]. - The increase in foot traffic to Li Hong's hardware store demonstrates the potential for online content to boost offline business, as customers travel from afar to visit [21][22]. - The willingness to share knowledge and techniques with peers in the industry indicates a collective effort to revitalize the hardware sector, showcasing the enduring market for genuine skills and services [21][22].