音频由扣子空间生成 美国的假日购物季以创纪录的在线销售额拉开帷幕，但潜在的经济脆弱迹象表明，支出回落可能正在逼 近。 11月消费者信心再次下滑。不过，根据追踪在线零售网站访客数据的Adobe Analytics统计，在零售商所 称的"网络周"（Cyber Week）期间，即从感恩节到随后的周一，美国人的在线消费达到了创纪录的442 亿美元，实体店的可比销售数据尚未公布。 AI播客：换个方式听新闻 下载mp3 消费分析公司Coresight的全球研究主管John Mercer表示，对创纪录的营收数据应"持保留态度"。成本已 经上升，部分原因是关税，而且富裕的购物者"全年都在支撑着零售业，"Mercer说。 深入观察就会发现，"网络周"期间充满了恐慌的消费者。塔吉特和沃尔玛的顾客减少了冲动消费。 Adobe的数据显示，利用"先买后付"提供商进行短期借贷的消费者数量比以往任何时候都多。 消费情报公司NielsenIQ的电子商务洞察总监Jack O'Leary表示，亚马逊和其他零售商将折扣范围扩大到 了电池和清洁用品等日常用品，这表明消费者为了买得起家庭必需品正在四处寻找优惠。 市场研究公司Kantar的调查显示，在 ...

根据追踪线上零售数据的Adobe Analytics数据，在零售商所称的"黑五周末"期间（从上周五到本周 一），美国消费者的线上消费达到了创纪录的442亿美元，不过实体店铺的可比销售数据尚未公布。 然而，消费者分析公司Coresight的全球研究主管约翰·默瑟却表示，应该"谨慎看待"这样创纪录的销售 额数据。 他指出，销售额的上升并非因为消费者的消费热情增加，而是因为商品成本有所上升——而这背后的部 分原因就是关税。 消费者们更爱买廉价日用品 深入探究就会发现，在"网络星期一"期间，消费者表现出的焦虑迹象随处可见。美国零售巨头塔吉特和 沃尔玛的购物者们已经减少了冲动消费，转而更侧重于购买打折的日用必需品。 同时，Adobe数据显示，与以往相比，今年有更多消费者从"即买即付"服务提供商那里借入短期债务用 于购物。 消费者情报公司尼尔森IQ的电子商务洞察部门主管杰克·奥利里（Jack O'Leary）表示，今年，亚马逊网 站及其他零售商对诸如电池、清洁用品等日常用品推出了更大幅度的折扣优惠，这表明消费者更在意的 是以优惠价格购买日常必需品。 市场研究公司Kantar的调查表明，在美国商品价格上涨的压力下，上个月， ...

Core Points - The 22nd China-ASEAN Expo (CAEXPO) is set to take place in Nanning, Guangxi from September 17 to 21, with all inbound exhibits having arrived [1] - Approximately 30% of the ASEAN products showcased are making their debut at the expo, including seafood and coffee from Brunei and cleaning products from Malaysia [1] - The Nanning Customs has implemented 15 facilitation measures to ensure efficient customs clearance for the exhibits, including dedicated channels and simplified procedures for food and cosmetics [1] Trade Statistics - Since its inception in 2004, the CAEXPO has significantly enhanced trade cooperation between China and ASEAN countries, with Guangxi's import and export volume to ASEAN increasing from 8.29 billion RMB to 397.48 billion RMB, a growth of 46.9 times [1] - In the first eight months of this year, Guangxi's trade with ASEAN reached 275.09 billion RMB, reflecting a year-on-year growth of 12.9%, with ASEAN remaining Guangxi's largest trading partner [1]

Group 1 - The 22nd China-ASEAN Expo will be held in Nanning from September 17 to 21, with all exhibits having arrived under the supervision of Nanning Customs [1] - Nanning Customs has implemented 15 facilitation measures to ensure efficient customs clearance for the expo, including dedicated exhibition channels and simplified procedures for food and cosmetics [1] - Approximately 30% of the ASEAN exhibitors or products are making their debut at the expo, featuring unique products such as Brunei's seafood and coffee beans, and Malaysia's cleaning supplies [1] Group 2 - Since its inception in 2004, the China-ASEAN Expo has evolved through various stages, enhancing trade cooperation between China and ASEAN countries [2] - From 2004 to 2024, the import and export volume between Guangxi and ASEAN has increased from 8.29 billion to 397.48 billion, a growth of 46.9 times [2] - In the first eight months of this year, Guangxi's trade with ASEAN reached 275.09 billion, marking a year-on-year growth of 12.9%, with ASEAN remaining Guangxi's largest trading partner [2]

Core Insights - The 27th Asia Pet Expo opened on August 20, featuring a global forum on pet industry export strategies [2] - The Southeast Asian e-commerce market is experiencing significant growth, particularly in the pet sector, which has a compound annual growth rate exceeding 20% [5] Market Overview - Southeast Asia has over 400 million monthly active users on TikTok, with the region's e-commerce market mirroring the early stages of China's e-commerce development [5] - The pet economy in Southeast Asia is identified as one of the most explosive segments, presenting a historic opportunity for Chinese merchants [5] Segment Growth - Three pet product categories are experiencing rapid growth: staple food and snacks (over 45% of demand), cleaning products (30%), and health care products (annual growth exceeding 100%) [6] - The cat economy significantly surpasses the dog economy in Southeast Asia, with cat ownership exceeding 60% in countries like Thailand and Malaysia [6] Market Dynamics - TikTok's e-commerce flow distribution in Southeast Asia differs from domestic trends, with a 30-40% share for shelf space, providing opportunities for merchants skilled in shelf operations [7] - Successful merchants adopt a "shelf + content" dual-drive model, optimizing product listings and leveraging influencer marketing for growth [7] Key Features for Success - Successful products in Southeast Asia must have appealing packaging, competitive pricing, and clear selling points, with a low return rate of under 2% for pet products [8] - Localization is crucial for long-term success, requiring adaptations in packaging, product descriptions, and marketing materials to fit local languages and preferences [8] - The evolving influencer ecosystem in Southeast Asia offers merchants opportunities to connect with influencers effectively, enhancing marketing efforts [8]