在世界第一高桥塔尖喝冠军咖啡、在古村老宅中参与非遗手作工坊……近年来，一批批消费场景"上新"，成为激活消费的重要引擎。 消费新场景是消费新业态、新模式、新产品的系统集成。随着人们物质条件的日益富足，消费不仅是单纯的商品购置，还叠加了对情绪价值与身心愉悦的 追求。 场景之核，在于创造意义体验。真正优质的消费场景在于提供独特意义与深度体验，贵阳竞逐国家消费新业态试点，精品咖啡、新茶饮、精酿啤酒等新业 态升温，正是对年轻消费群体个性化、品质化需求的回应。 消费之争是场景之争，体验之争，价值认同之争。以场景为载体，让产品融入风土、技艺与情感，出售一片风景、一种情怀、一段值得珍藏的记忆，更能 有效激发消费潜力。 三审 马刚 编辑 金妮 二审 伍少安 贵州日报天眼新闻评论员 朱登芳 贵州加快消费场景的接续打造，目前已建成18个美酒美食街区、打造21个酒旅融合景区；"村BA""村超"商文旅体融合成效初显；上月，贵阳作为拟入选 消费新业态新模式新场景试点城市名单予以公示…… 场景之网，在于激活全域消费。消费活力贵在流动与接续，美酒美食街区汇聚人气、商气、烟火气；酒旅融合景区、白酒体验酒店将"过客"变为"留客"， 让消费从单一 ...

Core Viewpoint - The article discusses the surprising rise of Guiyang as a coffee city, overtaking Shanghai, which was previously the leader in coffee shops and culture. Guiyang's unique offerings and local champions in coffee brewing have attracted significant attention and tourism [2][4][10]. Group 1: Coffee Culture Comparison - Shanghai had 9,553 coffee shops, ranking first globally for three consecutive years, but has recently been surpassed by Guiyang [2]. - Guiyang boasts a high density of coffee shops, with one shop for every 2,000 residents, and has produced multiple coffee competition champions [10]. - The coffee experience in Shanghai is often tied to the expertise of the baristas, while in Guiyang, the focus is on the local flavor and community atmosphere [11][35]. Group 2: Tourist Attraction and Local Experience - Tourists flock to Guiyang for its "champion coffee," often waiting in long lines, while locals express confusion over the phenomenon [4][5]. - Visitors are drawn to the unique local flavors and the experience of drinking coffee in a relaxed environment, contrasting with the more performance-driven coffee culture in Shanghai [16][34]. - The local coffee scene in Guiyang emphasizes community and shared experiences, with coffee shops serving as social spaces rather than just places to consume beverages [24][44]. Group 3: Unique Offerings and Innovations - Guiyang's coffee scene features local ingredients and flavors, such as the incorporation of local herbs and spirits into coffee drinks, creating a distinct "Guizhou taste" [12][40]. - The city has seen a rise in creative coffee concoctions, such as the "Moutai Dirty" and various herbal infusions, appealing to adventurous palates [12][39]. - Local coffee shops are proactive in educating customers about coffee brewing techniques, enhancing the overall experience [24][25]. Group 4: Economic and Cultural Insights - Guiyang residents are willing to spend on quality experiences, ranking high in a survey on spending to please oneself, even surpassing major cities like Beijing and Shanghai [40]. - The city's historical context, including migration patterns and cultural influences, has shaped its current coffee culture and consumer behavior [41][42]. - The article highlights a broader cultural attitude in Guiyang, where leisure and enjoyment of life are prioritized, contributing to the city's vibrant coffee scene [44].

Core Insights - Shanghai, once the global leader in coffee shops with 553 cafes, has been surpassed by Guiyang, which boasts over 3,000 cafes for a population of about 6 million, resulting in a density of 5 cafes per 10,000 people compared to Shanghai's 2.85 [1][32] Group 1: Coffee Culture in Guiyang - Guiyang's coffee scene is characterized by a high number of championship-winning baristas, with at least a dozen champions reportedly working in local cafes, contributing to the city's reputation as a coffee hub [2][7] - The local coffee flavor profile emphasizes unique ingredients, such as incorporating local herbs and flavors like "black garlic" and "Moutai," creating distinctive drinks that appeal to both locals and tourists [8][10] - Tourists are increasingly drawn to Guiyang's coffee culture, often waiting in long lines for the "champion coffee," while locals express curiosity about the influx of visitors [2][10] Group 2: Comparison with Shanghai - In Shanghai, coffee consumption is often tied to work culture, with 84.2% of coffee drinkers being office workers, who view coffee as both a productivity tool and a lifestyle choice [21][24] - Shanghai's coffee culture is marked by a focus on the overall experience, with consumers interested in the story behind the coffee, while Guiyang's approach is more relaxed, prioritizing social interaction over the coffee's narrative [28][30] - The local coffee experience in Guiyang is more about socializing and enjoying the atmosphere, akin to how Chengdu residents frequent tea houses, rather than a deep dive into coffee nuances [24][28] Group 3: Economic and Social Factors - Guiyang's coffee market is thriving, with over 1,248 local coffee brands among the 3,000 cafes, indicating a strong local investment in the coffee culture [32][34] - The willingness of Guiyang residents to spend on lifestyle choices is reflected in their high ranking in a survey on spending to please oneself, surpassing major cities like Beijing and Shanghai [32][34] - Historical influences, such as migration patterns and cultural exchanges, have contributed to Guiyang's unique coffee culture and consumer behavior, fostering a lifestyle that embraces enjoyment and social interaction [34][35]