从LABUBU爆火，到Jellycat的互动式下单，再到捏捏玩具…… 记者注意到， 在新消费的浪潮中，一批看似没有任何功效的无用商品正在悄然崛起，它们无法满足衣食住行等生活基本需求，但却能满足年轻人的情绪 需求。 就连三六零创始人周鸿祎在接受记者专访时也表示，如果不用 情绪经济来解码，还是用传统商业的思维来思考，就无法理解当前很多的商业现象。 国研新经济研究院创始院长朱克力认为，这些现象反映了 消费升级的趋势。年轻人不再满足于产品的基本功能，更注重 产品带来的情感附加值。 那么 在这一波新消费的浪潮中 谁能抓住机会？ 记者综合采访发现 IP化、智能化 或是下一个火爆产品的关键词 肖女士是泡泡玛特的忠实粉丝，她告诉记者，在LABUBU爆火前，她就非常喜欢这个IP，因为它的长相很有个性，不像市面上的盲盒玩偶多是乖萌的风 格。 成都环贸ICD泡泡玛特快闪店。图据成都日报 当问及为何愿意在实用价值不大的LABUBU上花钱时，肖女士称，其 满足了她的 情绪价值，整个系列买回来放在家里装饰，光是看着也会感到满足，" 开心、快乐、成就感都有。" MobTech研究院发布的《情绪经济消费人群洞察报告（2024）》显示，202 ...

Core Insights - The article discusses the rise of emotional consumption among young people in China, highlighting a shift from traditional consumption patterns to a focus on self-pleasure and emotional satisfaction [1][2][3] Group 1: Emotional Consumption Trends - In 2024, 46.28% of young consumers in China prioritize "self-pleasure" in their spending habits, indicating a significant trend towards emotional consumption [1] - Young consumers are increasingly willing to spend on low-cost, high-frequency emotional purchases, such as toys and experiences, as a way to cope with stress and anxiety [2][3] - The concept of "heart price ratio" is gaining importance among young consumers, contrasting with the previous generation's focus on "cost performance" [1][2] Group 2: Social and Economic Context - High housing prices and job market pressures have led young people to rethink their consumption goals, embracing the idea of enjoying life without the need for large purchases [2][3] - Emotional consumption is seen as a way to break the rigid routines of life, providing immediate rewards and a sense of joy [2][3] Group 3: Market Opportunities - The demand for emotional consumption is driving innovation across various sectors, including cultural tourism, content e-commerce, and experiential spaces [3] - Examples include the integration of digital performances in cultural sites and the emergence of unique food products that resonate with consumers emotionally [3] Group 4: Challenges and Considerations - Despite its growth, emotional consumption faces challenges such as product quality issues and a lack of transparency in data collection by platforms [4] - There is a need for companies to provide high-quality products and services while ensuring regulatory frameworks are in place to support sustainable growth in this sector [4][5]

Core Viewpoint - The emerging "Nian Nian" stress-relief toy has gained popularity among young people due to its cute design and soft texture, but there are health concerns related to its safety and chemical composition [1][4]. Group 1: Product Popularity and Health Concerns - "Nian Nian" toys are characterized by their squeezable, slow-rebound features, making them a trending topic on social media among young consumers [1]. - Users have reported discomfort symptoms such as sore throat, dizziness, and chest tightness after prolonged use of "Nian Nian" toys [1]. Group 2: Safety Testing and Chemical Risks - A blogger's evaluation revealed that out of 8 popular "Nian Nian" toys tested, 6 exceeded formaldehyde limits, and all 8 had excessive levels of Total Volatile Organic Compounds (TVOC) [4]. - TVOC includes over 300 substances, and excessive inhalation can lead to immune system dysfunction and central nervous system issues, causing symptoms like dizziness, headaches, and nausea [4]. Group 3: Expert Recommendations for Consumers - Experts advise consumers to check for national mandatory standard numbers (GB 6675.1, GB 6675.2, GB 6675.3, GB 6675.4) on packaging to ensure product compliance [5]. - It is recommended to look for 3C certification labels, as most common "Nian Nian" toys fall under mandatory certification categories [5]. - Consumers should use "Nian Nian" toys in well-ventilated areas and wash hands immediately after use, avoiding unprotected DIY production [5].

Core Viewpoint - The recent revelation of a popular "squeeze" toy influencer being diagnosed with cancer has raised public concerns about the potential health risks associated with these toys, which have become a trendy stress-relief option among young people [1][8][10]. Industry Overview - "Squeeze" toys, made from soft silicone materials, are designed to relieve stress through squeezing and stretching, and have gained immense popularity, with some limited edition versions selling for over a thousand yuan [11][12]. - The sales of "squeeze" toys have surged, with some products priced between 5 to 10 yuan, and certain items selling tens of thousands of units on e-commerce platforms [12]. Health Concerns - Reports indicate that many "squeeze" toys contain harmful substances, including formaldehyde and volatile organic compounds (VOCs), with some products exceeding safety limits by significant margins [16][19]. - A study by the Guangzhou Consumer Council found that several toys had issues such as excessive plasticizers and high levels of VOCs, raising safety concerns [19]. - Influencers and consumers have reported adverse health effects, including headaches and respiratory discomfort, after prolonged exposure to these toys [12][15]. Recommendations for Consumers - Experts suggest consumers should purchase "squeeze" toys from reputable sources, check for safety labels, avoid products with strong odors, and supervise children during play to minimize health risks [20].