曾经的"保守派"燃油车，正在努力撕下"不智能"的标签。 2025广州车展上，多家合资品牌将高阶智驾应用到燃油车上。其中东风日产推出了天籁鸿蒙座舱版车 型，广汽丰田也发布了智驾版换代威兰达，将高阶智驾下探至15万元左右；一汽奥迪A5L则是推出乾崑 智驾版，支持城区NOA、高速NOA以及全场景智能泊车功能。 根据中国汽车工业协会的统计，就在今年的前10个月里，传统燃油汽车的国内销量不仅没有继续下滑， 反而还实现了0.6%的同比增长，总销量达到了1114.3万辆。 能够在如此激烈的竞争中稳住阵脚，传递出清晰信号：在电动化浪潮中，燃油车的基本盘依然坚实，远 未到退场时刻。 面对仍占据七成市场份额的燃油车用户群体，如何满足他们对智能化的期待，已成为各大燃油车企稳住 燃油车基本盘的关键所在。 燃油车的智能化困局与突围 长期以来，"电动化=智能化"几乎成为行业共识。至于燃油车能否做好智能化？这一问题曾引发行业热 议。岚图汽车董事长、总经理兼首席执行官卢放在2024年曾表示，基于传统燃油车做不了智能车。 价格下探加速智能化普及 燃油车智能化的另一显著趋势是价格的大幅下探。 奥迪A5L乾崑智驾版以28.68万元的起售价，比同级 ...

Core Insights - The new generation of the Sagitar L, launched in September, features significant upgrades in technology and interior design, attracting more customers and improving sales performance [1][3] - The domestic fuel vehicle market is showing signs of recovery, with traditional fuel vehicle sales reaching 11.14 million units from January to October 2025, a year-on-year increase of 0.6% [1][3] - The automotive industry is shifting focus from powertrain competition to intelligent driving experiences, with both fuel and electric vehicles expected to develop in parallel [3][6] Sales Performance - The new Sagitar L achieved sales of approximately 33,200 units in its first month, representing an 86% month-on-month increase and capturing 50.6% of the A+ class fuel sedan market [5][6] - In October, traditional fuel vehicle sales were about 1.197 million units, with a month-on-month growth of 0.4% [5][10] Market Trends - New energy vehicles (NEVs) accounted for 51.6% of total new car sales in October, indicating strong growth while still showing that fuel vehicles maintain a significant market presence [5][10] - The global automotive market is witnessing a trend towards intelligent driving technologies, with suppliers like Bosch emphasizing that smart features should not be limited to electric vehicles [6][11] Export Dynamics - From January to October, China's NEV exports surpassed 2 million units for the first time, reaching 2.014 million units, a year-on-year increase of 90.4% [11][12] - Overall automotive exports from China reached 5.616 million units during the same period, reflecting a 15.7% year-on-year growth [11][12] Industry Outlook - The automotive market is expected to exceed 34 million units in sales for the year 2025, driven by policies promoting consumption and the continued growth of NEVs [14][15] - The automotive industry is advised to optimize and clarify policies to stabilize market expectations and support steady industry operations in the coming year [14][15]

Core Insights - The new generation of the Volkswagen Sagitar L, launched in September, features significant upgrades in smart technology, enhancing its appeal to consumers [1] - The domestic fuel vehicle market is showing signs of recovery, with traditional fuel vehicle sales reaching 11.14 million units from January to October 2025, a year-on-year increase of 0.6% [1][2] - The automotive industry is shifting focus from "powertrain competition" to "smart experience competition," with both fuel and electric vehicles expected to develop in parallel on the smart technology front [2][3] Industry Trends - The sales of fuel vehicles are rebounding, with a notable increase in consumer interest and sales promotions contributing to this trend [1][5] - In October, new energy vehicles accounted for 51.6% of total new car sales, indicating strong growth in this segment while fuel vehicles still maintain a significant market share [2] - The automotive market is experiencing a positive development trend, with production and sales reaching record highs for the month of October [6][7] Company Strategies - Many automakers are adopting a dual approach of developing both fuel and electric vehicles, with a focus on smart technology upgrades for fuel vehicles [3][4] - Volkswagen's strategy includes a three-step plan for the intelligent upgrade of fuel vehicles, aiming to achieve advanced driver assistance capabilities [3] - Bosch is actively supporting the smart upgrade of fuel vehicles, emphasizing that intelligence should not be limited by the type of powertrain [4] Sales Performance - The new generation Sagitar achieved sales of approximately 33,200 units in its first month, capturing 50.6% of the A+ class fuel sedan market [3] - In the first ten months of 2025, China's automotive production and sales reached 27.69 million units, with year-on-year growth of 13.2% and 12.4%, respectively [5][6] - The export of new energy vehicles surpassed 2 million units for the first time, contributing significantly to overall automotive export growth [6]

Core Insights - The new generation of the Sagitar L, launched in September, features significant upgrades in intelligence and technology, attracting more customers and improving sales performance [1][3] - The domestic fuel vehicle market is showing signs of recovery, with traditional fuel vehicle sales reaching 11.14 million units from January to October 2025, a year-on-year increase of 0.6% [1][3] - The global automotive market is shifting focus from "powertrain competition" to "intelligent experience competition," with both fuel and electric vehicles expected to develop in parallel on the smart technology front [3][5] Sales Performance - The new Sagitar L achieved sales of approximately 33,200 units in its first month, representing an 86% month-on-month increase and capturing 50.6% of the A+ class fuel sedan market [4] - In October, traditional fuel vehicle sales were about 1.197 million units, with a month-on-month growth of 0.4% [4] Market Trends - The market for fuel vehicles is experiencing a price decline at the terminal level, which is contributing to the recovery in sales [3] - The share of new energy vehicles (NEVs) in total vehicle sales exceeded 50% for the first time in October, indicating strong growth in the NEV sector while fuel vehicles still maintain a significant market presence [4][12] Industry Strategy - Many automakers are adopting a "dual development" strategy for fuel and electric vehicles, focusing on the intelligent upgrade of fuel vehicles as a consensus in the industry [4][5] - Bosch's mid-level intelligent driving system is being adapted for fuel vehicles, with plans for mass production delivery to several automakers by October 2023 [7][5] Export Performance - From January to October, China's NEV exports surpassed 2 million units for the first time, reaching 2.014 million units, a year-on-year increase of 90.4% [13] - In October, total vehicle exports from China reached 666,000 units, with a year-on-year growth of 22.9% [13][15] Future Outlook - The automotive industry is expected to exceed 34 million units in sales for the full year of 2025, driven by policies promoting consumption and the transition to NEVs [16]

Core Viewpoint - The mainstream joint venture automakers have shown a strong recovery in sales during the first half of the year, with notable growth in companies like FAW Toyota and SAIC Volkswagen, driven by the effectiveness of their "oil-electric integration" strategy [1][2]. Sales Performance - FAW Toyota sold 377,800 vehicles, a year-on-year increase of 16% - FAW-Volkswagen sold 436,100 vehicles, up 3.5% year-on-year - SAIC Volkswagen's sales reached 523,000 vehicles, a 2.3% increase - SAIC General sold 245,100 vehicles, marking an 8.64% growth - GAC Toyota achieved a total sales of 364,200 vehicles, showing positive growth [2]. Strategic Initiatives - The "oil-electric integration" strategy has helped stabilize the core market for fuel vehicles while accelerating the launch of competitive electric products [2][5]. - FAW-Volkswagen has implemented a three-step intelligent driving roadmap for fuel vehicles, aiming to enhance their competitiveness [3]. - GAC Toyota's flagship fuel vehicles, including Camry and Highlander, saw a total sales increase of 30% in the first half of the year [3]. Localization and R&D - Joint venture automakers are shifting their strategies from global technology import to local market dominance, with a focus on localized R&D [5][6]. - FAW Toyota's "RCE system" allows for localized decision-making and development, resulting in strong demand for the bZ5 electric model [5]. - Volkswagen aims to enhance its R&D capabilities in China, planning to launch over 11 new models by 2026 [6]. Marketing Strategies - The "one-price" marketing strategy has been widely adopted among joint venture automakers, enhancing sales through price transparency and significant discounts [8][9]. - This strategy simplifies the purchasing process and directly competes with new energy vehicle brands by offering substantial price reductions [9][10]. - The shift to a "one-price" model has improved consumer experience by eliminating uncertainties in pricing and enhancing service quality from dealers [10].