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从0到3000万 一汽-大众用技术沉淀与完善体系重塑中国乘用车市场
Core Viewpoint - FAW-Volkswagen has achieved a significant milestone by producing its 30 millionth vehicle, marking a critical transition in the Chinese automotive industry from scale expansion to quality enhancement, showcasing the successful integration of German manufacturing systems with the Chinese market [1] Group 1: System Strength and Achievements - FAW-Volkswagen's success is attributed to its comprehensive value chain, including R&D, production, supply, service, and marketing, all working in harmony to enhance customer experience [1][4] - The company employs rigorous testing standards, such as over 10 million door open-close tests and extreme conditions for vehicle durability, ensuring high quality [3] - Production facilities utilize advanced technologies, achieving micro-level precision and high automation rates, significantly exceeding industry standards [3][4] Group 2: Innovation and Market Strategy - FAW-Volkswagen has established a diverse ecosystem of suppliers to ensure stable supply chains, which has led to an industry-wide upgrade in collaboration [3][4] - The company is innovating its distribution channels to reach a broader customer base, with plans to exceed 1,000 outlets by year-end [4] - Marketing strategies focus on customer-centric approaches, driving internal organizational changes to enhance responsiveness and innovation [4][6] Group 3: Future Outlook and Technological Leadership - The company aims to maintain steady sales growth through continuous optimization of its systems and the introduction of smarter production platforms [6] - FAW-Volkswagen is positioned as a leader in technological innovation, having successfully transitioned from traditional fuel vehicles to electric and intelligent driving solutions [8][11] - The introduction of advanced platforms and electronic architectures will enhance the capabilities of future models, integrating AI and advanced driving assistance technologies [9][11] Group 4: Commitment to Quality and Customer Trust - FAW-Volkswagen emphasizes its commitment to quality and safety, with high-strength steel making up 81% of its vehicles, ensuring robust protection for users [11][12] - The company launched a "Thank You" campaign for its 30 million customers, offering a chance to win a year of free vehicle use, reflecting its dedication to customer satisfaction [12] - The trust built over 30 million vehicles reinforces FAW-Volkswagen's leadership in the fuel vehicle market and highlights the importance of quality and user benefits in maintaining competitive advantage [12]
超越规模:一汽-大众的深耕与焕新
Huan Qiu Wang· 2025-10-15 09:43
今年10月底,一汽-大众预计将迎来第3000万辆整车下线。这一具有标志性意义的数据,不仅是一家在华经营三十四年的合资企业所取得的重要发展成果, 也在当前合资品牌面临市场竞争与转型的背景下,为行业提供了值得关注的实践参照。 全价值链协同的 " 稳定器 " 效应 一汽-大众能够达到3000万辆的规模,从量变到质变的背后是体系化的跃变。一汽-大众所构建的,是一个覆盖研发、生产、供应、渠道、服务、营销的全价 值链高效协同体系。这一体系的价值,不仅在于其高效协同所锻造的市场竞争力,更在于它为整个产业生态所发挥的"稳定器"作用。 这条完整的工业链条,确保了从概念到产品的精准落地与高效交付。在研发端,一汽-大众秉持严苛标准,产品投产前的多重极限测试为产品可靠性奠定基 石。在生产制造端,源自德系的精工制造传统被严格传承,以远超国标的工艺水准铸就品质基石。在供应端,一个由多家国内外供应商构成的多元产业伙伴 生态,为生产稳定性提供了支持。 一汽-大众实现全方位安全防护,对安全的追求体现在主被动安全等各个维度。一汽-大众车型广泛采用高强度钢车身结构,占比达81%。在A柱、B柱等关键 部位使用了抗拉强度超过2150MPa的热成型钢, ...
上市首月,速腾家族销量高达33,289辆,市场份额50.6%
Qi Lu Wan Bao· 2025-10-15 06:54
"智":20万内燃油车智能天花板 作为A+级唯一搭载端到端高速NOA功能的车型,IQ. Pilot增强驾驶辅助系统历经超30万公里严苛验证,实现了高 速领航、自主上下匝道等高阶功能,让驾驶更从容。智慧座舱深度融合大模型与8155芯片,支持多方言连续对 话,将纯电级的智能语音体验首次带入燃油车。 齐鲁晚报·齐鲁壹点 李璟瑶 金秋十月,捷报频传。全新一代速腾L凭借全面进阶的领航实力上市即爆款,成功"引爆"速腾家族整体热度。上 市首月,速腾家族销量高达33,289辆,环比劲增86%,A+级燃油轿车同期市场份额50.6%,创历史新高! 出众的成绩,源于领先同级的硬核实力。全新一代速腾L围绕"美、智、体、德"全面进化,重新定义了A+级轿车 的价值标杆。 "美":A+级均衡美学,空间与颜值的双重进化 全新一代速腾L以4812mm同级最长车身,打造出媲美B级车的舒享空间,并以84.5%的"得房率"树立实用标杆。 外观上,IQ.Light像素矩阵大灯与可翻转发光尾标尽显科技美感;座舱内,通透的透光饰板与30色氛围灯,共同 营造出家居般细腻温馨的驾乘环境。 全新一代速腾L搭载1.5T Evo2发动机,动力强劲且百公里油耗低至5 ...
经典车型市场号召力不减 新速腾L上市首月狂卖3.3万辆
Zhong Guo Jing Ji Wang· 2025-10-11 08:49
外观上,全新一代速腾L搭载的IQ.Light像素矩阵大灯,结合可翻转发光尾标尽显科技美感;座舱内, 通透的透光饰板与30色氛围灯,共同营造出家居般细腻温馨的驾乘环境。此外,新车以4812毫米车身, 打造出媲美B级车的舒享空间,并以84.5%的"得房率"树立实用标杆。 作为A+级搭载端到端高速NOA功能的车型,全新速腾L的IQ.Pilot增强驾驶辅助系统历经超30万公里严 苛验证,实现了高速领航、自主上下匝道等高阶功能。智慧座舱深度融合大模型与8155芯片,支持多方 言连续对话,将纯电级的智能语音体验首次带入燃油车。 在新能源车市场份额不断提升的背景下,一汽-大众全新一代速腾L的逆势突围,证明经典燃油车型如果 能按照消费者的需求焕新升级,依然有很强的号召力。 一汽-大众发布数据显示,全新一代速腾L上市首月,速腾家族销量达33289辆,环比增长86%,占据 A+级燃油轿车同期市场份额50.6%,创历史新高。 这一亮眼成绩的背后,是全新一代速腾L围绕"美、智、体、德"四大维度的全面进化。作为深耕市场19 年、累计收获430万用户信任的功勋车型,速腾L以11.49万—13.19万元的售价区间,重新定义了A+级轿 车的 ...
打出“翻身仗”:传统燃料汽车连续三个月增长,8月销量同比增长12.9%
Core Insights - The traditional fuel vehicle market in China has shown signs of recovery, with August sales reaching 1.074 million units, a month-on-month increase of 9.5% and a year-on-year increase of 12.9% [1] - The recovery in traditional fuel vehicle sales is attributed to strategic adjustments by manufacturers, including enhancements in product performance and pricing [1][2] - The introduction of new models and aggressive marketing strategies, including cash incentives and financing options, have contributed to the resurgence of fuel vehicles [2][4] Industry Trends - The market for traditional fuel vehicles has experienced a notable year-on-year growth in sales over the past three months, contrasting with the overall trend of decline in recent years [1] - The sales of traditional fuel vehicles in the first eight months of 2025 have only decreased by 0.3% compared to the previous year, indicating a potential stabilization in the market [1] - Major automotive brands are accelerating the upgrade of fuel vehicles, focusing on design, configuration, and smart technology to compete with the rapidly growing electric vehicle market [2][3] Technological Developments - The IQ.Pilot enhanced driving assistance system, developed in collaboration with local tech firms, is being integrated into new fuel vehicle models to improve their competitiveness [3][4] - The A5L model from Audi represents a significant advancement in fuel vehicle technology, featuring a new electronic architecture that enhances its smart capabilities [4][5] - The collaboration between Audi and Huawei in developing driving assistance technology highlights the industry's shift towards integrating advanced technology in fuel vehicles [6] Market Dynamics - Despite the rise of electric vehicles, fuel vehicles remain essential for many consumers, particularly families, and are expected to maintain a significant market share [6] - The competitive landscape for fuel vehicles is evolving, with manufacturers addressing previous shortcomings and enhancing their offerings to attract consumers [6] - The traditional fuel vehicle segment continues to be a crucial revenue source for automakers, underpinning their transition to electric mobility [6]
打出“翻身仗”!传统燃料汽车连续三个月保持增长 8月销量同比增长12.9%
Group 1 - In August 2023, traditional fuel vehicle sales in China reached 1.074 million units, showing a month-on-month increase of 9.5% and a year-on-year increase of 12.9%, marking three consecutive months of growth [2] - Despite the overall decline in the fuel vehicle market, there has been a notable recovery in sales over the past three months, with year-on-year growth rates of 7.7%, 8.4%, and 12.9% for June, July, and August respectively [2] - The sales of traditional fuel vehicles in the first eight months of 2025 were 8.747 million units, reflecting a minimal year-on-year decline of only 0.3% compared to a 17.3% drop in 2024 [2] Group 2 - Many joint venture brands, including German and Japanese automakers, are responding to the competitive pressure from new energy vehicles by accelerating the upgrade of fuel vehicle models and offering various purchase incentives [3] - New models such as the all-new Volkswagen Sagitar L and Buick GL8 have been launched with significant price reductions and enhanced features, including advanced intelligent systems [3] - The all-new Sagitar L has a starting price reduced by approximately 20,000 yuan compared to its predecessor, while also enhancing its intelligent features [3] Group 3 - The IQ.Pilot advanced driving assistance system, developed by FAW-Volkswagen in collaboration with DJI's automotive division, aims to address the technological gaps in fuel vehicles [4] - The development of the IQ.Pilot system involved six years of collaboration, focusing on optimizing control algorithms and addressing thermal management challenges [4] - High-end fuel vehicles are also enhancing their intelligent configurations to compete with domestic high-end new energy models [4] Group 4 - The recently launched Audi A5L is notable for being the first fuel vehicle built on Audi's new PPC luxury fuel intelligent platform, featuring significant advancements in intelligent technology [5] - The A5L incorporates Huawei's advanced driving technology, utilizing a comprehensive sensor network for high-level driving assistance [5] - The main challenge for fuel vehicles in achieving intelligent features has been the limitations of their electronic and electrical architecture [6] Group 5 - Audi has developed a new E³ 1.2 electronic and electrical architecture to overcome the limitations of traditional fuel vehicles, enabling centralized control of all vehicle functions [6] - The collaboration between Audi and Huawei involves a clear division of responsibilities in the development of driving assistance technology [7] - The acceleration of intelligent transformation in fuel vehicles is expected to enhance their competitiveness and contribute to sales growth [7] Group 6 - Despite the rapid growth of new energy vehicles, fuel vehicles remain essential for many consumers, particularly families, and are still a significant source of revenue for traditional automakers [7] - The market for fuel vehicles is still substantial, with traditional automakers viewing their fuel vehicle business as crucial for their overall sales and profitability [7]
11.49万元起售 一汽-大众全新一代速腾L上市
Bei Jing Shang Bao· 2025-09-12 13:03
Core Points - The new generation of the Volkswagen Sagitar L has been officially launched with three versions: 300 TSI Fashion, 300 TSI Elite, and 300 TSI Luxury, priced between 114,900 and 131,900 yuan [1] - The vehicle measures 4,812 mm in length and offers a spacious interior with 1,849 mm of longitudinal seating space, featuring 21 refined storage compartments [1] - The smart cockpit is equipped with an 8155 chip, capable of supporting 20 seconds of continuous dialogue and understanding multiple intents, enabling over 400 vehicle control functions [1] - The Sagitar L is powered by a 1.5T Evo2 engine, delivering a maximum power of 118 kW and peak torque of 250 N·m, with a top speed of 212 km/h [1] - Comprehensive upgrades have been made to the chassis and body structure, including a 30 mm increase in front track width and a 25% increase in lateral stabilizer stiffness, resulting in a 15% reduction in bumpiness and a 21% optimization in impact sensation through joint tuning [1]
11.49万元起售,一汽-大众全新一代速腾L上市
Bei Jing Shang Bao· 2025-09-12 12:52
Group 1 - The new generation of FAW-Volkswagen's Sagitar L was officially launched on September 9, with three versions: 300 TSI Fashion Edition, 300 TSI Elite Edition, and 300 TSI Luxury Edition, priced between 114,900 to 131,900 yuan [1] - The Sagitar L measures 4,812 mm in length and offers a longitudinal seating space of 1,849 mm, featuring 21 refined storage spaces inside [1] - The vehicle is equipped with an 8155 chip, supporting 20 seconds of continuous dialogue and multi-intent precise understanding, enabling over 400 vehicle control functions [1] Group 2 - The Sagitar L is powered by a 1.5T Evo2 engine, delivering a maximum power of 118 kW and peak torque of 250 N·m, with a top speed of 212 km/h [1] - Comprehensive upgrades have been made to the chassis and body structure, including a 30 mm increase in front track width and a 25% increase in lateral stabilizer stiffness [1] - Through a combination of three rounds of Sino-German joint tuning and seven rounds of localized matching, the Sagitar L has reduced bumpiness by 15% and optimized impact sensation by 21% [1]
实现四大维度升级 一汽-大众全新一代速腾L正式上市
作为深耕A+级市场19年的车型,速腾累计收获430万用户信赖。此次全新一代速腾L在造型、智能化、 操控以及安全性方面实现四大维度升级,进一步回应消费者多元需求。新车以4812毫米车身尺寸实现 84.5%车内"得房率",1849毫米纵向空间媲美B级车,21处储物空间满足家庭需求。外观采用流线设 计,IQ.Light像素矩阵大灯配32颗独立LED,搭配可翻转发光尾标,夜间辨识度显著提升。座舱内30色 氛围灯与软质透光门板饰条营造家居感,提供6种车身颜色及新增浅色内饰选项。 转自:北京日报客户端 9月9日,一汽-大众全新一代速腾L正式上市。此次共推出300TSI时尚版、精英版、豪华版三款车型,售 价区间11.49万元至13.19万元。恰逢一汽-大众即将达成3000万辆产销里程碑,购车可享限时保险礼遇、 4000元现金补贴,同步推出3年道路救援、至高8000元置换支持及教师节专属1000元购车礼。 新车配备的1.5T Evo2发动机可输出118千瓦功率、250牛·米扭矩,实测极速212公里/小时,百公里油耗 5.49升。底盘升级包括前轮距加宽30毫米、横向稳定杆刚度提升25%,经1000余项参数优化,颠簸感降 低15 ...
打出“翻身仗”:传统燃料汽车连续三个月保持增长 8月销量同比增长12.9%
Core Insights - The traditional fuel vehicle market in China has shown signs of recovery, with sales in August reaching 1.074 million units, a month-on-month increase of 9.5% and a year-on-year increase of 12.9% [1] - The recovery in traditional fuel vehicle sales is attributed to strategic adjustments by manufacturers, including enhancements in product performance and pricing [1][2] - The introduction of new models and competitive pricing strategies by joint venture brands is driving the market, with significant upgrades in design, configuration, and technology [2][4] Industry Trends - The market for traditional fuel vehicles has experienced a notable year-on-year growth in sales over the past three months, contrasting with the overall trend of decline in recent years [1] - The sales of traditional fuel vehicles from January to August 2025 showed a minimal decline of 0.3% compared to the previous year, indicating a potential stabilization in the market [1] - Joint venture brands are responding to the competitive pressure from new energy vehicles by accelerating the launch of upgraded fuel models and offering various purchase incentives [2][3] Technological Developments - The IQ.Pilot enhanced driving assistance system, developed in collaboration with local technology firms, is being integrated into traditional fuel vehicles to improve their competitiveness [3][4] - The A5L model from Audi represents a significant advancement in fuel vehicle technology, featuring a new electronic architecture that enhances its smart capabilities [4][5] - The collaboration between Audi and Huawei in the development of driving assistance technology highlights a division of responsibilities, with each company focusing on its strengths [6] Market Dynamics - Despite the rapid growth of new energy vehicles, traditional fuel vehicles remain essential for many consumers, particularly families, and are expected to maintain a significant market presence [6][7] - The competitive landscape for traditional fuel vehicles is evolving, with manufacturers addressing previous shortcomings and enhancing their offerings to reclaim market share from electric vehicles [6][7]