文化引领科技创新，科技赋能文化发展，两者有机融合、双向赋能。深入理解文化和科技融合发 展，需要准确把握三个关键维度：一是坚持文化铸魂、科技为用。文化是根本，价值是灵魂。融合发展 要始终坚持社会主义先进文化前进方向，以社会主义核心价值观为引领。科技是工具、手段和渠道，其 目的在于更好地承载、表达和传播优质的文化内容，丰富人民精神世界，增强人民精神力量。这是融合 发展的根本立场和方向所在。二是坚持激发动能、重塑生态。紧紧抓住科技创新这个关键变量，将其转 化为推动文化繁荣发展的最大增量。运用大数据、人工智能、虚拟现实等前沿技术，突破传统文化生产 的局限，创造新的文化体验、文化业态和文化模式，彻底重塑文化创作、生产、传播和消费的全链条。 三是坚持统筹发展和安全并重。文化和科技的深度融合带来了新的机遇，也伴随着新的挑战。既要积极 鼓励创新，为新技术、新应用提供广阔空间，也要精准防范风险，特别是在意识形态、文化安全、数据 安全和知识产权等方面加强治理，实现活力与秩序、发展与安全的统一。 文化是民族的精神血脉，科技是国家的强盛之基。9月23日至24日，以"文化和科技融合发展"为年 度主题的2025北京文化论坛举办。论坛搭建 ...

Core Viewpoint - The integration of culture and technology is essential for national strength and cultural prosperity, as highlighted in the 2025 Beijing Cultural Forum, which aims to build a community with a shared future for humanity through cultural and technological collaboration [1][2]. Group 1: Cultural and Technological Integration - The fusion of culture and technology leads to mutual empowerment, where culture serves as the foundation and technology acts as a tool to enhance cultural expression and dissemination [2][3]. - The integration is driven by three key dimensions: cultural soul and technological utility, activation of momentum and ecological reshaping, and a balanced approach to development and security [2][3]. Group 2: Innovation and Economic Growth - The current trend of cultural and technological integration is reshaping cultural expressions and creating new cultural industries, thus injecting new momentum into economic growth [3][4]. - Digital empowerment revitalizes traditional culture, as seen in the case of the Palace Museum utilizing digital tools to enhance visitor engagement and cultural experience [3][4]. Group 3: Industry Upgrading and New Business Models - The deep integration of culture and technology is giving rise to new cultural business models, such as the Beijing Shougang Industrial Heritage Park, which combines technology, culture, and sports to create a multifaceted economic hub [4][5]. - The focus on digitalization, networking, and intelligence is crucial for exploring effective mechanisms for cultural and industrial development [4][5]. Group 4: Strategic Development and Talent Cultivation - Strengthening strategic guidance and top-level design is necessary to create a comprehensive policy framework for cultural digitalization and technological empowerment [5][6]. - There is a need to cultivate market entities and support the development of unicorns and specialized small and medium enterprises in the cultural and technological sectors [6].

Core Viewpoint - The "Wonders of the Great Wall" immersive theater, utilizing cutting-edge technologies like XR, AI, and digital avatars, represents a significant step in the digital transformation of cultural tourism, bringing the Great Wall to life and enhancing cultural storytelling [1][4]. Group 1: Cultural Heritage and Challenges - The Great Wall and its associated stories and culture have deeply influenced generations of Chinese people, emphasizing the importance of preserving and promoting this heritage [3]. - Traditional methods of showcasing historical culture struggle to attract modern audiences, particularly the younger generation, due to the fast-paced nature of contemporary life [3]. - The rise in popularity of immersive and customized tourism experiences presents both challenges and opportunities for cultural storytelling and heritage transmission [3]. Group 2: Technological Innovation and Cultural Transmission - Leveraging advanced resources and technologies for cultural heritage transmission is both necessary and urgent, with the "Wonders of the Great Wall" theater serving as a proactive exploration in this area [4]. - The immersive theater allows visitors to experience the Great Wall's history firsthand, enhancing their understanding and appreciation of traditional culture [4]. - The integration of technology, culture, and intellectual property (IP) creates new opportunities for tourism experiences and market growth in the cultural sector [4]. Group 3: Examples of Digital Innovation - Similar innovative projects include the "Digital Dunhuang" initiative, which preserves and shares the exquisite murals of the Mogao Caves, and the "Digital Palace Museum" program, which allows virtual tours of the Forbidden City [5]. - These initiatives break down physical barriers and expand traditional cultural transmission pathways, making it easier for people to engage with and understand cultural heritage [5]. - The call for more institutions and individuals to embrace technology in cultural heritage preservation is emphasized, with suggestions for increased government support and proactive engagement from cultural organizations [5]. Group 4: Future Directions - The vast array of world-renowned cultural IPs across China can be revitalized through technology and innovation, ensuring that traditional culture and tourism development reach new heights [6].

数字化既是重塑城市肌理的"新基建"，更是连接历史与未来的"新纽带"。从以人为本的价值底色，到产 城融合的产业升级，数字化正以多维度、多层次方式为城市更新注入澎湃活力。 实施城市更新行动，是推动城市高质量发展、不断满足人民美好生活需要的重要举措。中共中央办公 厅、国务院办公厅印发的《关于持续推进城市更新行动的意见》，明确提出坚持以人民为中心，全面践 行人民城市理念，以文旅产业赋能城市更新，建设宜居、韧性、智慧城市。当前，随着数字技术快速发 展，城市更新已从建筑修补转向生活方式、治理模式、产业生态的系统性变革。数字化既是重塑城市肌 理的"新基建"，更是连接历史与未来的"新纽带"。从以人为本的价值底色，到产城融合的产业升级，数 字化正以多维度、多层次方式为城市更新注入澎湃活力。 城市更新的终极目标是服务人、提升幸福感与归属感。数字化以其独特禀赋，践行着"科技向善"理念， 为城市更新打上鲜明的人本底色：智慧灯杆自适应调光，智能垃圾分类系统精准引导，AI跌倒监测与 无感呼救守护安全；杭州市"城市大脑"通过实时交通流量分析，优化公交线路与信号灯配时，显著缓解 了"出行难"问题。数字技术精准捕捉民生需求，实现"民呼我应"。 ...

Overview of Cultural Tourism IP Commercialization - The report titled "2024 China Cultural Tourism IP Commercialization Report" explores various aspects of cultural tourism IP commercialization, including concepts, current status, consumer insights, trends, and expert opinions [1] - Cultural tourism IP refers to intellectual property or creative outcomes deeply tied to local culture, characterized by high recognition, extensibility, and a broad audience [1][6] - The commercialization process involves five steps: decoding cultural genes, market demand insights, and developing a sustainable operational system [10] Market Status - The market size for cultural tourism IP commercialization in China is projected to exceed 430 billion yuan in 2024, with expectations to reach nearly 700 billion yuan by 2027 [1] - The industry chain consists of upstream IP design incubation, midstream IP operation monetization, and downstream consumers [1] - Physical merchandise categories are expanding, and cross-industry collaborations are gaining popularity; digital collectibles are emerging as an efficient monetization method [1][13] Consumer Insights - Consumers are primarily located in first-tier and new first-tier cities in East and North China, mainly consisting of married young adults aged 18-40 and middle-class groups [2] - There is a preference for national trend and ethnic products, with cultural value being a significant consideration [2] - Consumers expect product innovation and reasonable pricing, with a notable interest in technology integration to enhance engagement [2] Trend Outlook and Expert Opinions - The process of cultural tourism IP going global is accelerating, leading to increased overseas commercialization [2] - Collaborative efforts within the same industry can enhance cultural dissemination and strengthen industry linkages [2] - Experts suggest that cultural tourism IP should possess traffic attraction and content creation capabilities, with digitalization being a key trend [2]