数字化既是重塑城市肌理的"新基建"，更是连接历史与未来的"新纽带"。从以人为本的价值底色，到产 城融合的产业升级，数字化正以多维度、多层次方式为城市更新注入澎湃活力。 实施城市更新行动，是推动城市高质量发展、不断满足人民美好生活需要的重要举措。中共中央办公 厅、国务院办公厅印发的《关于持续推进城市更新行动的意见》，明确提出坚持以人民为中心，全面践 行人民城市理念，以文旅产业赋能城市更新，建设宜居、韧性、智慧城市。当前，随着数字技术快速发 展，城市更新已从建筑修补转向生活方式、治理模式、产业生态的系统性变革。数字化既是重塑城市肌 理的"新基建"，更是连接历史与未来的"新纽带"。从以人为本的价值底色，到产城融合的产业升级，数 字化正以多维度、多层次方式为城市更新注入澎湃活力。 城市更新的终极目标是服务人、提升幸福感与归属感。数字化以其独特禀赋，践行着"科技向善"理念， 为城市更新打上鲜明的人本底色：智慧灯杆自适应调光，智能垃圾分类系统精准引导，AI跌倒监测与 无感呼救守护安全；杭州市"城市大脑"通过实时交通流量分析，优化公交线路与信号灯配时，显著缓解 了"出行难"问题。数字技术精准捕捉民生需求，实现"民呼我应"。 ...

Overview of Cultural Tourism IP Commercialization - The report titled "2024 China Cultural Tourism IP Commercialization Report" explores various aspects of cultural tourism IP commercialization, including concepts, current status, consumer insights, trends, and expert opinions [1] - Cultural tourism IP refers to intellectual property or creative outcomes deeply tied to local culture, characterized by high recognition, extensibility, and a broad audience [1][6] - The commercialization process involves five steps: decoding cultural genes, market demand insights, and developing a sustainable operational system [10] Market Status - The market size for cultural tourism IP commercialization in China is projected to exceed 430 billion yuan in 2024, with expectations to reach nearly 700 billion yuan by 2027 [1] - The industry chain consists of upstream IP design incubation, midstream IP operation monetization, and downstream consumers [1] - Physical merchandise categories are expanding, and cross-industry collaborations are gaining popularity; digital collectibles are emerging as an efficient monetization method [1][13] Consumer Insights - Consumers are primarily located in first-tier and new first-tier cities in East and North China, mainly consisting of married young adults aged 18-40 and middle-class groups [2] - There is a preference for national trend and ethnic products, with cultural value being a significant consideration [2] - Consumers expect product innovation and reasonable pricing, with a notable interest in technology integration to enhance engagement [2] Trend Outlook and Expert Opinions - The process of cultural tourism IP going global is accelerating, leading to increased overseas commercialization [2] - Collaborative efforts within the same industry can enhance cultural dissemination and strengthen industry linkages [2] - Experts suggest that cultural tourism IP should possess traffic attraction and content creation capabilities, with digitalization being a key trend [2]