假期收官，年味不散。"和你在北京"2026贺岁文化季将持续至3月3日，以不间断的文化服务，继续陪伴市民游客共度京味新春。 京津冀102场好戏连连看 上图：舞剧《五星出东方》在国家大剧院台湖剧场上演。 王小京摄 本报记者 路艳霞 今年新春，首文科集团整合旗下出版发行、演艺影视、传媒活动、文化服务四大板块资源，统一策划、统一品牌、统一行动，成功举办系列文化活动 ——"和你在北京"2026贺岁文化季。 自2月4日启动以来，截至2月23日，文化季共开展110场剧场演出，130场公共文化空间快闪及演出，600多场阅读分享、文化市集促销和线上推广等活动，惠 及近200万人次。 同时，首文科旗下近百位艺术家及演职人员，深度参与总台春晚及16个省市地区春晚，以精湛艺术向全国观众传递首都文化魅力。 40支"文艺轻骑兵"走街巷 北京图书大厦等门店"春节不打烊"，累计举办非遗体验、阅读分享等活动527场，实现"阅读+演艺+文创"跨界融合，接待客流15.07万人次。活动同步开展各 类直播近百场，观看量近80万人次，点赞量近200万。 春节假期，40支"文艺轻骑兵"穿梭于城市各个角落，累计开展快闪演出94场，触达观众约32万人次。在地 ...

2026年春节假期，北京文旅市场呈现人气旺、消费热、年味浓、科技范、国际化等特点，9天超长假期 累计接待游客1984.3万人次，实现旅游总花费331.4亿元。丙午马年春节的北京，呈现出前所未有 的"新"年味——既守住了京味年俗、老字号烟火、非遗匠心的根脉，又以科技、创新和开放的姿态，让 人们在"京"彩年的画卷里，照见新北京的时代变迁，感受到传统文化的生生不息。 春节期间，隆福寺新春市集热闹非凡。 本报记者 邓伟 摄 传统年味焕发新活力 春节期间，全市举办40余个各具特色的庙会灯会游园会活动，数量、规模均创新高，各大庙会以京味年 俗融合科技体验为亮点，打造"日逛庙会、夜赏灯彩"全时段、沉浸式新春盛宴，让市民游客在烟火气、 文化味、科技感中感受地道京味年。 这个春节，北京兴起了老字号消费热、非遗体验热。隆福寺新春市集成为春节假期"顶流"，义利面包、 稻香村糕点、六必居酱菜、兔儿爷文创等京味美食、非遗文创深受市民游客喜爱。地坛庙会、龙潭庙 会、厂甸庙会等传统经典庙会人气爆棚，带来民俗表演、科技潮玩、特色市集等多重惊喜，是市民游客 过年的"必打卡地"。 北京市文旅局联合天津、河北、广西、内蒙古等11个省区市，共同开展 ...

2月20日， 2026年春节"澳洲万人游北京首发团"欢迎仪式在鼓楼举办。本报记者 程功摄 2026年春节假期，北京文旅市场呈现人气旺、消费热、年味浓、科技范、国际化等特点，9天超长假期 累计接待游客1984.3万人次，实现旅游总花费331.4亿元。从传统庙会的守正创新，到商圈里"赛博"年味 的科技赋能；从文商旅体展融合的春节模式之变，到入境游客"当一天北京人"的文化体验，丙午马年春 节的北京，呈现出前所未有的"新"年味——既守住了京味年俗、老字号烟火、非遗匠心的根脉，又以科 技、创新和开放的姿态，让人们在"京"彩年的画卷里，照见新北京的时代变迁，感受到传统文化的生生 不息。 京城新春"马力"全开，传统年味焕发新活力 春节期间，全市举办40余个各具特色的庙会灯会游园会活动，数量、规模均创新高，各大庙会以京味年 俗融合科技体验为亮点，打造"日逛庙会、夜赏灯彩"全时段、沉浸式新春盛宴，让市民游客在烟火气、 文化味、科技感中感受地道京味年。这个春节，北京兴起了老字号消费热、非遗体验热。隆福寺新春市 集成为春节假期"顶流"，义利面包、稻香村糕点、六必居酱菜、兔儿爷文创等京味美食、非遗文创深受 市民游客喜爱。地坛庙会、龙 ...

（来源：经济参考报） "这也太棒了，一下子就进入过年状态了！大礼包里还有颐和园一日游服务，非常贴心。"同行的凯伦开 心地说。 从鼓楼往后海溜达，十来分钟的路程，导游金先生带着这群澳洲客人钻进胡同深处。一家餐馆门口，老 板正支起大锅摇元宵，圆滚滚的元宵在锅里翻滚，引得老外们纷纷举起手机。"太有意思了！这就是中 国的年味儿吧！"琳达笑着说。 从走马观花的"过境游"，到住下来慢慢品的"深度游"，越来越多的外国人选择在中国感受年味儿。据北 京边检总站预测，2月15日至2月23日春节假期期间，北京口岸出入境人员数量将达到53.1万人次。 在东城区沙井胡同北京非遗体验中心内，来自墨西哥的雷娜塔一家忙得不亦乐乎——包饺子、写福字、 画糖画、体验景泰蓝制作，一项都不舍得落下。 留下来、住下来、玩进去。在胡同里寻得烟火气；在非遗体验中触摸传统文化；在中国友人家中吃年夜 饭，感受团圆与温情……这个春节，年味儿里多了几分"国际范儿"。 除夕当天，首都机场T3航站楼"北京服务"柜台前，来自英国的马里奥收到了一份惊喜——北京市文旅局 送上的"新春大礼包"，里面有庙会门票、戏票、一日游产品，还有一堆年味儿小礼物。 大年初四，北京鼓楼前， ...

Core Insights - The Beijing cultural and tourism market during the 2026 Spring Festival showcased vibrant consumer activity, with 19.84 million visitors and total tourism spending of 33.14 billion yuan over the nine-day holiday [1][2]. Group 1: Traditional and Cultural Activities - Over 40 unique temple fairs and lantern festivals were held, marking a record in both quantity and scale, blending traditional customs with technological experiences [2]. - The "Double Olympic New Year" cultural exhibition featured Olympic artifacts and integrated traditional Chinese New Year culture, attracting significant visitor engagement [5]. - The "Enjoy the New Year in Beijing" series of activities included participation from 11 provinces, showcasing local specialties and cultural performances, leading to over 10 million yuan in sales of "Beijing gifts" [3]. Group 2: Consumer Trends and Economic Impact - The overall sales during the Spring Festival reached 8.45 billion yuan, with a year-on-year increase of 12.4%, driven by a surge in foot traffic across major shopping districts [6]. - The influx of inbound tourists contributed to a 73.2% increase in consumption related to shopping, aided by new visa policies [8]. - The popularity of museums surged, with approximately 3.28 million visitors during the holiday, reflecting a 20.61% increase from the previous year [10]. Group 3: Technological Integration and Innovation - The integration of technology in consumer experiences was highlighted by the "AI New Year" event, which featured advanced robotics and interactive displays, significantly boosting foot traffic in commercial areas [6]. - The introduction of automated shopping experiences in the Economic Development Zone led to a 23.9% increase in consumer spending [6]. Group 4: Rural Tourism and Community Engagement - Rural tourism saw a rise in activity, with the "Wander in the Suburbs" initiative generating over 28 million exposures and significant sales through innovative marketing strategies [12]. - Community-driven events in rural areas attracted large crowds, showcasing local products and cultural experiences, enhancing the festive atmosphere [13].

Group 1 - The core idea of the news is the launch of a "New Year Gift Package" by Beijing's cultural and tourism bureau to welcome British tourists arriving in Beijing, enhancing cultural exchange and tourism ties between China and the UK [1][2] - The "send-off and welcome" event included a warm send-off in London and a reception in Beijing, showcasing the importance of bilateral cultural exchanges [2] - The gift package contained tickets to the Beijing Dadu New Year Temple Fair, Peking Opera performances, brochures for premium inbound tourism routes, and various small gifts, aiming to create a festive atmosphere for the arriving tourists [1] Group 2 - The event aligns with the consensus reached by leaders of China and the UK, emphasizing the importance of deepening bilateral cultural exchanges and promoting mutual understanding [2] - Data indicates that by 2025, the number of British tourists visiting Beijing is expected to reach 117,500, marking a significant growth point for inbound tourism in Beijing [2] - Starting from February 17, 2026, China will implement a visa exemption policy for ordinary passport holders from Canada and the UK, facilitating easier travel for business, tourism, family visits, and transit for up to 30 days [2]

Group 1 - The core idea of the news is the launch of a "New Year Gift Package" by Beijing's cultural and tourism bureau to welcome foreign tourists, specifically targeting visitors from the UK, as part of a broader initiative to enhance cultural exchange and tourism between China and the UK [1][6]. Group 2 - The "New Year Gift Package" includes tickets to the Beijing Dadu Spring Festival Temple Fair, Peking Opera tickets, brochures for premium inbound tourism routes, and a one-day tour product sponsored by China Travel Service, along with various small gifts that embody the festive spirit [5]. - The event is part of a "send-off and welcome" initiative that began with a farewell event in London on February 15 and continued with greetings in Beijing on February 16, coinciding with the Lunar New Year [1][6]. Group 3 - A Beijing cultural and tourism bureau official stated that this initiative is an innovative practice to implement the consensus between the leaders of China and the UK, aiming to deepen bilateral cultural exchanges and promote mutual understanding [6]. - Data indicates that by 2025, the number of UK tourists visiting Beijing is expected to reach 117,500, positioning the UK as a significant source of inbound tourism for Beijing [6]. - Starting from February 17, 2026, China will implement a visa exemption policy for ordinary passport holders from Canada and the UK, allowing them to enter China for business, tourism, family visits, and transit for up to 30 days without a visa, which will lower travel barriers for UK tourists [6].

【同期】阿克苏市依干其镇村民 穆斯塔帕·吐拉吾东 人类首次！中国天关卫星或捕捉到中等质量黑洞"进食"白矮星 天坛"躺平式拍照"怎么拍？小新带你解锁花式打卡姿势 山西马文物勾勒千年文明 女性骑马俑诉说盛唐风采 2月10日，在新疆阿克苏地区阿克苏市电商产业园内，印有"2026年阿克苏市新春大礼包"字样的红色礼 盒显得格外喜庆，工人们正在将瓜子、花生、糖果、干果等零食装入礼盒，及时运送至配送点。 据悉，今年阿克苏地区将发放43万余份"新春大礼包"。 今年是第二次领这个大礼包了，还有春联，里面都是我喜欢吃的，家里人也喜欢吃，可以和家里人一起 分享。 【同期】阿克苏地区商务局副局长 程晓东 我们在去年覆盖农村全体家庭和城镇低保对象的基础上，今年我们新增加了一线户外工作的人员，今年 我们发放大礼包四十三万余份，希望他们过一个祥和快乐的春节。 据了解，阿克苏地区已连续2年发放新春大礼包，将本地优质特色农产品和民众喜爱的节日物资放入礼 包，既贴合春节习俗，又带动本地产业发展，实现"惠民"与"助农"双赢。 (冀江彤 贾志鹏） ...