在过去一年里，"旅居"已成为我国文旅发展新的关键词之一。根据中国旅游研究院的数据显示，全国旅 居市场的潜在需求可达6亿人次，整体市场规模预计接近 3 万亿元。旅居凭借"长期停留+深度体验"的特 点，正成为连接城市与乡村、观光与生活的新场景。 据央视网 ...

在过去的一年里，"旅居"已成为我国文旅发展新的关键词之一。根据中国旅游研究院的数据显示，全国旅居市场的潜在需求可达6亿人次，整体市场规模预 计接近3万亿元。旅居凭借"长期停留+深度体验"的特点，正成为连接城市与乡村、观光与生活的新场景。"旅居"和"旅游"有什么区别？过去的2025年，"旅 居"又催生了哪些文旅消费的新生态？特别节目《我与国家一起前行》带你到茶马古道上的小镇去看一看。 2025年的最后一个星期五，虽然不是传统的旅游旺季，云南大理沙溪古镇依然吸引着来自全球的游客。人们在这里体验着茶马古道上延续下来的古集市。唐 海燕告诉记者，来这里赶集，已成为她三年来每周一次的日常。 唐海燕，今年50岁，曾在上海从事潜水教练的工作，2025年是她来到沙溪旅居的第三年。 就是这样一个吸引着众多旅居客的地方，二十年前也曾一度沉寂。 2001年，沙溪寺登街被列入"世界濒危建筑遗产名录"。这个"濒危"的标签，曾是沙溪的痛，也成了它重生的起点。不久后，当地决定启动"沙溪复兴工程"， 可究竟要做成什么样子？谁也没有想好。 沙溪复兴工程项目主管 黄印武：土木结构的建筑一段时间没有人用，它很快就会糟朽损坏，但如果一直有人住，我们叫 ...

党的二十届四中全会审议通过的"十五五"规划建议，对建设强大国内市场、扩大高水平对外开放都 作了专章部署，强调"强大国内市场是中国式现代化的战略依托""坚持开放合作、互利共赢是中国式现 代化的必然要求"。为深入学习贯彻党的二十届四中全会精神，记者采访了商务部党组书记、部长王文 涛。 以高水平开放促进深层次改革、推动高质量发展 记者："十五五"时期，我国扩大高水平对外开放有什么重要意义和具体要求？ 王文涛：习近平总书记强调，过去我们的开放是"跟跑"，现在我们的开放是要"领跑"。"十五五"规 划建议对扩大高水平对外开放作了专章部署，体现了以习近平同志为核心的党中央对开放工作的高度重 视，释放了中国坚持开放合作、互利共赢的强烈信号。"十五五"时期是基本实现社会主义现代化夯实基 础、全面发力的关键时期，对内以开放促改革促发展，对外以开放促合作促共赢，具有重要意义。 扩大高水平对外开放，是促进改革、推动发展的重要法宝。我们的改革与开放相互促进，不断减少 制约要素流动的"边境上"和"边境后"壁垒，稳步扩大制度型开放。货物贸易规模连续8年世界第一，服 务贸易突破1万亿美元，外资提前半年完成"十四五"目标，对外投资稳居世界前三 ...

Core Insights - The aging population in China is shifting from basic survival needs to higher quality of life expectations, with increasing interest in innovative retirement models [1][8] - The "大家的家·城心社区" in Tianjin is a flagship project by the company, showcasing a high-quality retirement community that integrates cultural heritage and modern care solutions [1][2] Group 1: Community Features - The community offers a variety of daily activities, including exercise, arts, and nutrition-focused meals, with over 28 types of ingredients used in their cuisine [2] - As of July 2024, the community has welcomed over 100 residents, demonstrating its appeal and successful integration of care and lifestyle [2][3] Group 2: Financial and Service Integration - The community serves as a model for combining healthcare and financial services, leveraging the 微医 internet platform and local medical resources [2][5] - The company has introduced various insurance products tailored to the needs of elderly clients, gaining recognition from financial institutions [2][5] Group 3: Government and Community Support - The local government is actively promoting a "service + finance" ecosystem for elder care, emphasizing collaboration between public and private sectors [5] - The community's success is seen as a microcosm of the broader development of elder care services in the region, contributing to the local economy and social fabric [3][5] Group 4: Strategic Expansion - The company has established a strategic presence in 14 major cities, positioning its communities as benchmarks for local elder care services [7] - The "城心养老" trademark has been registered, covering various aspects of elder care, healthcare, and management, indicating a comprehensive approach to the market [7] Group 5: Overall Impact - The community exemplifies a vibrant and engaging retirement lifestyle, providing valuable insights for the high-quality development of elder care across the country [8] - The integration of services and financial products is seen as a sustainable model for enhancing the longevity and vitality of the silver economy [8]

Core Insights - The extreme high temperatures in China are becoming a new normal, with temperatures exceeding 40°C expected to be more common this summer [2] - The tourism industry, traditionally busy during the summer months, is experiencing a significant decline in visitor numbers due to extreme heat [3][4] - The changing consumer mindset towards leisure and vacation is leading to a shift away from traditional scenic spots to new entertainment options [11][20] Group 1: Impact of Extreme Heat on Tourism - On July 10, the Central Meteorological Observatory issued over 200 high-temperature warnings, indicating that most regions experienced temperatures above 35°C, with many exceeding 37°C [1] - Theme parks and outdoor attractions are seeing a 30% drop in daily visitor numbers due to extreme heat, with many visitors unable to stay for long periods [4][5] - Even in cooler mountainous areas, visitor numbers are down as the distance from urban centers and the extreme heat deter potential tourists [6][7] Group 2: Changing Consumer Preferences - The traditional view of visiting scenic spots for leisure is shifting; families are now prioritizing comfort and convenience over visiting crowded tourist attractions [9][10] - The core purpose of summer travel for families has evolved to simply finding places for children to expend energy while adults relax, rather than visiting traditional scenic spots [19][20] - New leisure and entertainment options are increasingly attracting visitors away from traditional scenic areas, as they offer more appealing experiences during extreme heat [21][22] Group 3: Strategies for Scenic Areas - Scenic area operators are recognizing that extreme heat is not the sole reason for declining visitor numbers; a lack of innovative attractions is a significant factor [28] - Some scenic areas are adapting by extending operating hours into the evening, adding cooling features, and hosting events to attract visitors despite the heat [30][31][32] - Operators are aware of the competitive landscape, with urban commercial complexes increasingly drawing visitors away from traditional scenic spots [23][24]

Core Viewpoint - The hotel industry is experiencing a wave of consolidation and strategic partnerships, exemplified by the collaboration between China Tourism Group Hotel Holdings Co., Ltd. (CTG) and Accor Hotels Group, aimed at enhancing competitiveness through resource integration and mutual growth [2][4]. Group 1: Strategic Investment and Market Positioning - CTG's strategic investment in Accor reflects recognition of Accor's brand value and CTG's commitment to expanding its presence in the high-end hotel sector, which is crucial for the cultural tourism industry [4][7]. - Accor Hotels Group, established in 2002, has a significant focus on high-end hotel management, with 75.5% of its portfolio dedicated to this segment, aligning with CTG's strategic goals [4][9]. - The partnership aims to create a complementary brand matrix, enhancing market coverage and operational efficiency through mutual empowerment in both domestic and international markets [7][11]. Group 2: International Expansion and Market Trends - The outbound tourism market for Chinese citizens is projected to reach 146 million trips in 2024, indicating a strong recovery and growth potential for international hotel operations [11][12]. - CTG has been proactive in international expansion, having established over 40 hotels in the UK and other countries, while Accor has also expanded into Southeast Asia, indicating a shared vision for global growth [12][15]. - The collaboration is expected to enhance both companies' strategic positioning in emerging markets, particularly in Southeast Asia, which remains a key destination for Chinese tourists [15][19]. Group 3: Industry Transformation and Future Outlook - The high-end hotel market is undergoing significant changes, shifting from standardized offerings to culturally rich and personalized experiences, which are increasingly favored by consumers [19][21]. - The partnership between CTG and Accor signifies a broader trend in the hotel industry towards deeper integration and collaboration, moving beyond mere capital investment to include brand co-development and shared resources [21]. - This strategic alliance is anticipated to drive innovation and growth in the Chinese hotel sector, fostering a new model of high-quality development and enhancing customer experiences [21].