齐鲁晚报.齐鲁壹点徐润杰 7月11日，青岛西海岸新区召开青岛西海岸新区体育事业品质提升新闻发布会，介绍青岛西海岸新区体育事业品质提升的相关情况。据 悉，2025年以来，青岛西海岸新区已成功举办世界跆拳道精英选拔赛、中国足球超级联赛、全省滑雪精英挑战赛、青岛西海岸半程马拉 松等各级各类体育赛事活动62项，其中国际级1项、国家级7项、省级8项、市区级46项，吸引24万人次参与，拉动消费约2亿元，青岛西 海岸新区获评山东省促进体育消费扩容升级成效明显地区。 青岛西海岸新区大力推动"办赛标准化"改革，完善赛前、赛中、赛后全流程保障机制，提升赛事保障水平。在中超、马拉松等大型赛事 期间，成立赛事保障工作专班，定向高频发布赛事信息、观赛服务指引，持续优化观赛服务品质，比如马拉松期间，作为山东省首个在 单一项目中采用分枪起跑的马拉松赛事，本次比赛按选手成绩划分出发区域，有效缓解了赛道拥堵问题，近5000名工作人员和志愿者服 务在领物、医疗、计时等各个环节，为赛事的顺利进行提供了全方位的保障。会同相关街道在赛道两侧设置表演团队、拉拉队等多个"氛 围加油站"，蓝莓、香橙、车厘子等新区特色农特产品展区，让参赛者在赛后还能品尝到当 ...

村BA 总决赛 7月11日晚，四川省第三届和美乡村篮球大赛（村BA）总决赛在宜宾市珙县巡场镇三合村拉开序 幕。 罗顺 摄（C视觉） 棍网球 世运会项目 7月12日，"大美阿坝杯"棍网球邀请赛在阿坝州茂县开赛。 何清海 摄（C视觉） 四川将发动超1.6万家品质生活服务商，推出"潮玩逸夏""美味逸夏""舒享逸夏""漫游逸夏""乐购逸夏"五大 主题专项活动，共有115场特色活动 聚焦银发、宠物、低空、潮玩等新业态，利用全省80个消费新场景和重点商圈、步行街，力争形成"一地 办赛、全省消费"格局 成都、绵阳、眉山三城推出票根经济优惠政策，其中餐饮占比超80%。成都共有140余家餐饮企业、10余 家博物馆及景区、20余家酒店参与打折促销 2025年第12届世界运动会（简称成都世运会）进入倒计时。来到四川的观众，除了看比赛，还能耍点啥？ "乐享天府"服务消费季系列活动以清单形式发布，涵盖"潮玩逸夏""美味逸夏""舒享逸夏""漫游逸夏""乐购 逸夏"五大主题专项活动，共有115场特色活动。 7月11日晚，在四川天府新区麓湖WAVE BOX海浪公园，以"魅力服务·活力世运"为主题的"跟着赛事去旅 行"暨"乐享天府"服务消费季 ...

不久前，江西景德镇陶瓷艺术家芷安来到位于宁波郑氏十七房景区的镇海区非遗馆开展"大漆艺术展"。 作为"最镇海 等你来"非遗主题月的重头戏，展览不仅展示了中国非遗漆艺的独特魅力，更成为引爆当 地文旅景区的"流量密码"。宁波郑氏十七房景区负责人陈夫猛表示，非遗展览带来了实实在在的人气和 消费，仅端午假期，景区游客同比增长66.7%。 宁波镇海区拥有蛟川走书、澥浦船鼓、镇海口海防历史故事等各级非遗项目52项，非遗代表性传承人60 名。如何让古老非遗焕发新活力？该区探索出一条"双向赋能"路径：依托丰富非遗人才资源和精心打造 的非遗馆、手艺人部落、非遗工坊等空间阵地，深挖"非遗+文旅"融合文章——以非遗魅力赋能文旅活 力，借文旅业态焕新非遗生机。 "我们将非遗馆、手艺人部落等特色场景植入景区、盘活城乡闲置空间，让非遗有展示平台，更成为文 旅的核心吸引力。"宁波镇海区文广旅游体育局副局长张琳介绍，目前，该区精心打造的10个特色非遗 空间，已成为市民游客争相打卡的热门地。 这些空间的成功实践，在多个村镇生动上演：在永旺村，手艺人部落推出的非遗研学课程累计吸引市民 游客超1万人次。曾经以村咖、村景闻名的永旺，如今因"村艺"的注 ...

Core Insights - The first "Longgang Good Products Cross-border Export Selection and Linkage Conference" was successfully held in Longgang District, Shenzhen, focusing on selecting quality products for cross-border e-commerce and facilitating efficient communication among over a hundred representatives from supply chain management, e-commerce platforms, manufacturing leaders, and financial service institutions [1][5] Group 1: Event Overview - The event showcased a variety of products from Longgang, including smart wearables, trendy IPs, and intangible cultural heritage handmade items, highlighting the region's manufacturing capabilities [3] - The "Overseas Display Base" was officially inaugurated, covering an area of 2,000 square meters, marking a new phase in providing one-stop services for enterprises looking to expand internationally [5] Group 2: Strategic Initiatives - The Longgang District has implemented a three-year action plan (2025-2027) aimed at creating a service cultivation area for enterprises going abroad, focusing on building a comprehensive service ecosystem and attracting quality cross-border e-commerce platforms and service providers [9] - The establishment of the "Longgang Good Products Promotion Officer Alliance" signifies a new level of resource integration, incorporating new employment groups like couriers and live streamers into the brand promotion system [7] Group 3: Future Plans - The Longgang District plans to deepen platform construction, expand service scenarios, and improve the cross-border service system, aiming to support local enterprises in entering international markets and promoting high-quality economic development [9]

Core Viewpoint - The 2025 Second China Baotou Art Expo showcases over 3,000 artworks from more than 60 renowned domestic and international art institutions, highlighting a diverse range of artistic expressions and enhancing public engagement with art [1] Group 1: Event Overview - The expo is held at the Baotou International Convention and Exhibition Center, covering an area of 5,800 square meters [1] - It features participation from over 260 artists, presenting various art forms including traditional Chinese painting, calligraphy, oil painting, sculpture, photography, cultural and creative products, pottery, purple clay, and intangible cultural heritage prints [1] Group 2: Interactive and Educational Initiatives - An interactive segment titled "AI Robot Calligraphy" explores new artistic forms through human-machine collaboration [1] - The event incorporates an "online + offline" auction model, combining art live streaming with real-time bidding to create an immersive art consumption experience [1] - Multiple public lectures and academic seminars are organized to shift public art perception from mere observation to deeper understanding, stimulating public interest in art creation [1] Group 3: Additional Activities - The expo will run until July 18, during which Baotou City will offer various supporting cultural and tourism activities, providing citizens and visitors with a rich and diverse artistic cultural experience [1]

"我们都是第一次来到新疆，两地大学生一起吃住游学，相互帮助，亲切交流，就像家人一样。"台湾科 技大学学生郑皓宇说，回到台湾后，一定要把自己在新疆看到的、感受到的分享给更多亲朋好友，期待 大家都能到大美新疆走走看看。 近日，"一路新疆·互学互鉴"——新台两地大学生交流营在新疆维吾尔自治区举办。为期10天的活动 中，来自台湾17所高校的24名大学生与新疆师范大学8名大学生共赴青春之约，在开展团建、走访高 校、探寻非遗等多样化形式中深入交流、互学互鉴，感受丝路文化魅力。 走进位于博尔塔拉蒙古自治州博乐市的孛罗大营，一场跨越海峡的青春之约在此上演。两岸学子在非遗 老师的指导下共同学习弹奏托布秀尔，合奏一段段经典民族乐曲旋律，现场充满欢声笑语。"托布秀尔 竟然能发出这么奇妙的声音，真是妙不可言！"台北医学大学学生梁芯语说。 在老师的指导下，梁芯语还现场调制出一杯醇香的新疆奶茶。"来新疆交流的体验很新鲜，人们的热情 和独特的文化都让我着迷，活动处处充满惊喜。"她表示。 此行中，新台两地学子还到访乌鲁木齐市、昌吉回族自治州、伊犁哈萨克自治州等地。在乌鲁木齐南 山，两岸青年开展团建活动，通过"旱地龙舟""合力筑塔"以及飞盘等 ...

Core Insights - The integration of "intangible cultural heritage + tourism" is emerging as a significant force in stimulating cultural and tourism consumption, showcasing substantial growth in visitor numbers and revenue in regions like Chaoshan and Chongqing [1][2][4] Group 1: Market Performance - In the Chaoshan region, the popularity of the Yingge dance led to a 795% year-on-year increase in tourism orders during the Spring Festival, with Shantou receiving 6.328 million visitors, a 24.77% increase, and generating tourism revenue of 6.265 billion yuan, up 43.47% [1] - Chongqing's Rongchang District, leveraging "Rongchang Lu Goose," welcomed 2.345 million visitors during the May Day holiday, marking a significant 168.2% increase compared to the previous year [1] Group 2: Consumer Engagement - "Intangible cultural heritage + tourism" effectively merges cultural, experiential, and emotional values, enhancing consumer engagement and preventing product homogenization by offering unique regional cultural elements [2][3] - The immersive experiences provided by "intangible cultural heritage + tourism" allow tourists to actively participate in traditional crafts, significantly increasing their willingness to spend [2] Group 3: Strategic Development - To further enhance the vitality of the cultural tourism market, strategies include promoting cross-industry integration and extending the value chain of "intangible cultural heritage + tourism," creating a comprehensive industry ecosystem [3] - Emphasizing technological empowerment can transform the consumer experience from a flat, single-sensory approach to a multi-sensory, interactive model [3] - Integrating intangible cultural heritage into everyday life through unique accommodations and public spaces can meet consumer demands and enhance overall consumption quality [3][4]

中新网银川7月11日电 题：宁夏打造六大"宁字号"品牌 绘就乡村文旅振兴新图景 中新网记者 李佩珊 宁景百村、宁味千碗、宁选好礼、宁韵百宿、宁遗百坊、宁艺好戏……最近，宁夏正以六大"宁字号"乡 村文旅品牌为笔，饱蘸地域特色之墨，在乡村振兴的画卷上挥毫泼墨。从生态村落的绿意盎然，到非遗 工坊的匠心传承；从特色美食的烟火氤氲，到文艺演出的欢声笑语，一幅产业旺、生态美、文化兴的塞 上乡村新图景正徐徐铺展。 宁夏民宿 一景。 宁夏文旅厅供图 八宝茶。 宁夏文旅厅供图 产业赋能 点燃乡村发展"新动能" 产业兴则乡村兴。"宁字号"品牌以"一村一品"为锚点，从多维度深挖乡村文旅价值，全链条赋能乡村文 旅发展，在贺兰山阙下、六盘山深处正书写产业振兴的生动实践。 宁选好礼，以创意设计激活农产品的文化属性，打造"可带走的宁夏记忆"，给农产品披上文化霓裳。石 嘴山市东永固村的枸杞田，如今变身"杞动田园"景区。游客坐着彩绘枸杞主题的观光小火车穿梭田间， 在生态餐厅品尝枸杞宴，临走时还能拎走"会讲故事"的枸杞礼盒。这种"农产品+文化+体验"的模式，让 当地枸杞售价提升3倍，2024年带动500余名村民参与种植、加工、导游等全链条工作， ...

记者了解到，大家的家·天津泰安道城心社区在2024年7月落成，在城里满一年之际，已经迎来了过百位长者的入住，他们的生活起居、休闲娱乐都在这里欣 然展开，让这座承载着丰富的历史文化底蕴的花园大楼焕发新生。 作为医养结合旗舰店，大家保险集团通过搭载微医互联网平台、链接区内顶级医疗资源，成为和平区内的医养结合标杆项目。社区除了持续提升养老服务水 平，还着力发挥大家保险养老金融产品研发、拓客、服务的核心枢纽职能，通过与属地寿险、产险公司建立客户互推、定制沙龙、金融基地等创新联动方 式，更先后推出旅居、非遗、健康管理等保险客户欢迎的服务产品，受到银行、保险公司、中介、信托等各类型金融机构的高度认可。 在大家的家·天津泰安道城心社区落地一周年之际，天津市和平区副区长张健在"金融助老提升行动启动仪式"上指出，大家的家·天津泰安道城心社区不仅为 和平区的老年人打造了"第二个家"，更以实际行动践行天津市和平区"金融助老提升行动"，为全区养老服务的提升贡献力量；其发展历程，是和平区养老事 业蓬勃发展的生动缩影，更是社会力量参与养老服务的成功实践。 【环球网财经记者 田刚】随着我国老龄化进程不断加快，养老需求正从基础的"生存保障" ...

Core Viewpoint - The core of intangible cultural heritage (ICH) transmission lies in cultural inheritance, which is its intrinsic value. The focus should be on preserving and promoting cultural connotations rather than merely pursuing economic benefits through commercialization [1][2][4]. Group 1: Current Trends in ICH Transmission - There is a noticeable trend of excessive commercialization in ICH transmission, leading to the reduction of ICH to mere consumer symbols. This trend often overlooks the cultural value behind these traditions [1][3]. - Some regions have turned ICH projects into "internet celebrity check-in points" or "fast-moving consumer products," simplifying traditional skills into assembly line-style handcrafts, which diminishes the understanding of the historical and cultural significance behind these crafts [1][2]. - The focus on consumer-driven transmission can yield short-term economic benefits but ultimately erodes the cultural foundation of ICH, reducing it to hollow commercial gimmicks [1][4]. Group 2: Importance of Cultural Inheritance - Each ICH item carries specific cultural genes of a region or ethnicity, embodying the wisdom and spirit of ancestors. For instance, traditional opera forms like Peking Opera and Kunqu not only represent artistic expressions but also encapsulate traditional Chinese cultural values [2][3]. - Institutions like the Palace Museum are effectively using exhibitions, academic lectures, and documentaries to convey the stories behind ICH projects, enhancing public recognition and pride in traditional culture [2][3]. Group 3: Collaborative Efforts for ICH Transmission - Various organizations should take the lead in supporting ICH protection and transmission through policy support and funding, encouraging academic research and cultural exchange [3][4]. - ICH inheritors need to maintain cultural integrity while innovating transmission methods, utilizing new media platforms to showcase the production processes and cultural meanings of ICH [3][4]. - Society at large should engage in ICH cultural transmission through volunteer services and public awareness campaigns, with educational institutions and businesses playing a role in promoting ICH [3][4].