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这一老牌国货,靠成都男模,爆了
盐财经· 2025-04-28 09:46
文 | 邢初 编辑 | 何子维 视觉 | 诺言 一头利落的短发,戴着墨镜,弹着吉他,在舞台上摇滚范十足——随着《浪姐6》的热播,一位姐姐多 次登上热搜——她就是蒋一侨,香飘飘创始人蒋建琪的千金。 蒋一侨的出现预示着,20年前的"茶饮鼻祖"香飘飘正在高调重回公众视线。 而不久前,在号称"中国最贵"的四川成都春熙路,一家"香飘飘奶茶线下店"开业活动引发关注。多名身 高模样出众的年轻男店员,站在店外迎客。 更引人瞩目的是,成都门店开业之前,香飘飘发布了店员招聘信息, 要求"身高 180cm以上、空乘专业 优先、气质形象佳"。 香飘飘门店的年轻店员们/图源:社交媒体截图 开业当天,门店秒变"男模秀场"。帅哥店员冲泡奶茶时,被人们围得水泄不通。 成都并不是香飘飘开设第一个线下店的城市。今年初,香飘飘"地球首家奶茶店"在杭州西湖畔的湖滨银 泰开业,虽然只运营20多天,但第一天就大排长龙,店面浪漫有格调,泡茶师帅气吸睛。 这些容貌出众的年轻男性,在现场做的并不是现制调配奶茶,而是用茶包进行泡制。要知道,作为中国 杯装奶茶鼻祖,香飘飘做的就是植脂末冲泡的"奶茶",原本是没有茶叶的。 历来以冲泡勾兑奶茶为特色的香飘飘,一时间喊 ...
3家消费公司拿到新钱;霸王茶姬提交招股书;羽衣甘蓝被茶饮品牌疯抢导致涨价|创投大视野
36氪未来消费· 2025-03-29 11:24
Mergers and Acquisitions - Quantum Song Group announced a merger investment cooperation with Letsvan, marking a significant entry into the trendy toy market and setting a record for financing in China's trendy toy industry in 2025 [3] - Letsvan will become a wholly-owned subsidiary of Quantum Song, with its financial data included in the group's consolidated financial statements [3] Financing Activities - Xidian Tea completed a Series A financing round of 30 million yuan, led by Guan Feng Yong Yue, aimed at expanding its smart production base and upgrading its international raw material traceability system [4][5] - Huiyi Technology, an internet home decoration service platform, raised several million yuan in Series A financing, which will be used for product iteration and market expansion [6] Company Intelligence - BaWang Tea Ji submitted an IPO application to the SEC, reporting a GMV of 29.5 billion yuan for 2024, a 173% increase year-on-year, with a net profit of 2.515 billion yuan, up 213.3% [7] - Shubao International, focusing on disposable hygiene products, went public with a share price of 0.51 HKD, raising approximately 86 million HKD [8] Market Trends - Cocoa prices have surged due to adverse weather and supply shortages, with Brazil aiming to establish the world's largest cocoa farm, expecting production to reach 300,000 tons by the end of the year [17] - The price of kale has increased from 0.8 yuan to 3.5 yuan per jin due to its popularity among tea brands, although experts warn about the nutritional claims of related products [22] Brand Developments - Lanvin clarified that its recent store closures in China are part of a strategic adjustment and that it will continue to invest in the Chinese market [11] - The second-hand market for luxury watches, including Rolex, has seen significant price drops, with some models losing nearly half their value [20]