Core Viewpoint - The article explores the emerging trend of male models in the nightlife industry, highlighting the changing dynamics of female consumption of male beauty and the economic implications for young male models in this sector [5][6][14]. Group 1: Industry Overview - The traditional image of nightlife consumption has shifted, with male models becoming a mainstream attraction in various venues such as muscle bars and male model clubs [6][8]. - The male modeling industry is characterized by a significant number of young men, many of whom are driven by financial necessity due to personal or family hardships [10][12]. - The industry has become more visible and accepted, with male model services being openly advertised on platforms like Meituan and Douyin [6][8]. Group 2: Economic Dynamics - Male models primarily earn through three methods: bookings from regular clients, selection during "shooting" events, and commissions from alcohol sales [36][37]. - Earnings can vary significantly, with top earners making up to 80,000 yuan in a day, while average earnings range from 6,000 to 30,000 yuan per month [37][38]. - The competition is fierce, with many male models vying for attention in a crowded market, leading to a "more soup than monks" scenario [37][38]. Group 3: Consumer Behavior - Female consumers are increasingly willing to spend on male models for emotional experiences rather than purely physical interactions, seeking companionship and entertainment [23][25]. - The clientele includes not only women but also men, particularly gay men, who are often more direct in their intentions [15][19]. - The services provided by male models focus on emotional value and entertainment, with strict boundaries against sexual transactions [25][26]. Group 4: Personal Stories and Challenges - Many male models, like Liu Hanlin, enter the industry out of necessity, often carrying significant financial burdens from family debts [10][11][12]. - The lifestyle associated with being a male model includes long hours, heavy drinking, and potential health risks, leading to concerns about long-term well-being [41][43]. - The industry offers limited career longevity, with many models facing an uncertain future as they age out of the market [44][49].

Core Viewpoint - The article explores the emerging trend of male modeling and male entertainment services in nightlife, highlighting the economic dynamics and social implications of this industry. Group 1: Industry Overview - The male modeling and entertainment industry has seen a significant rise in popularity, with more consumers, including women and men, willing to spend on male aesthetics and experiences [3][4][5]. - Various platforms like Meituan, Douyin, Xiaohongshu, and video accounts have made male entertainment services more accessible and visible [5]. - The industry is characterized by a mix of traditional nightlife elements and modern consumer behavior, with a focus on emotional value and social interaction rather than purely physical services [35][36]. Group 2: Economic Dynamics - Male models can earn substantial income through different revenue streams, including room bookings, tips, and alcohol sales, with some earning up to 8,000 yuan in a day [50][52]. - The competition among male models is fierce, with many vying for limited consumer attention, leading to a "粥多僧少" (more porridge than monks) situation [52]. - The industry has a clear hierarchy, with opportunities for advancement to positions like team leader or director, which can significantly increase earnings [62]. Group 3: Consumer Behavior - Female consumers often seek emotional engagement and validation from male models, while male consumers are typically more straightforward in their intentions [21][26]. - The clientele includes a diverse demographic, from college students to successful businesswomen, indicating a broadening appeal of male entertainment services [29][30]. - Many consumers are driven by curiosity and the desire for unique experiences, often facilitated by social media platforms [28][29]. Group 4: Personal Stories and Challenges - The narrative of Liu Hanlin, a male model, illustrates the personal struggles and motivations behind entering the industry, including financial pressures and family obligations [12][20]. - The industry is not without its challenges, as many male models face issues related to health, lifestyle, and the stigma associated with their work [60][64]. - The article highlights the transient nature of a male model's career, with concerns about future prospects and the need for financial stability [64][70].

Core Viewpoint - The emergence of "handsome male companions" in the service industry is reshaping urban social interactions, offering a variety of services from luxury car rides to emotional support, catering primarily to urban young women [1][4][36] Group 1: Business Model and Services - The "handsome male" service model includes luxury car rides, where clients can enjoy a half-hour ride in high-end vehicles like Porsche for as low as 99 yuan [4][10] - Services have expanded to include companionship, emotional support, and even specialized experiences like photo shoots and customized playlists during rides [23][36] - The business has diversified into various niches, such as "city drive" experiences and "hug services" where clients can pay for brief physical affection from muscular male companions [6][32] Group 2: Market Dynamics - The trend has gained traction in southern cities like Shanghai, with a notable absence in northern cities like Beijing, indicating regional differences in demand [15][16] - The competitive landscape is intensifying, with many individuals entering the market under similar branding, leading to a price war among service providers [22][36] - The service is increasingly viewed as a substitute for traditional transportation options, with clients considering it a cost-effective alternative to taxis or ride-sharing services [21] Group 3: Target Demographics - The primary clientele for these services are urban young women seeking companionship and unique experiences, reflecting a shift in social dynamics and consumer behavior [25][36] - The services cater to a wide range of emotional and social needs, from casual companionship to more intimate interactions, highlighting the evolving nature of personal relationships in urban settings [20][36] Group 4: Cultural Context - The rise of "handsome male" services is part of a broader trend in the "male economy," where young women are increasingly willing to pay for male companionship and emotional support [26][34] - This phenomenon mirrors similar trends in East Asia, where the demand for male companionship services has surged, indicating a cultural shift in how relationships and social interactions are perceived [34][36]

文 | 邢初 编辑 | 何子维 视觉 | 诺言 一头利落的短发，戴着墨镜，弹着吉他，在舞台上摇滚范十足——随着《浪姐6》的热播，一位姐姐多 次登上热搜——她就是蒋一侨，香飘飘创始人蒋建琪的千金。 蒋一侨的出现预示着，20年前的"茶饮鼻祖"香飘飘正在高调重回公众视线。 而不久前，在号称"中国最贵"的四川成都春熙路，一家"香飘飘奶茶线下店"开业活动引发关注。多名身 高模样出众的年轻男店员，站在店外迎客。 更引人瞩目的是，成都门店开业之前，香飘飘发布了店员招聘信息， 要求"身高 180cm以上、空乘专业 优先、气质形象佳"。 香飘飘门店的年轻店员们/图源：社交媒体截图 开业当天，门店秒变"男模秀场"。帅哥店员冲泡奶茶时，被人们围得水泄不通。 成都并不是香飘飘开设第一个线下店的城市。今年初，香飘飘"地球首家奶茶店"在杭州西湖畔的湖滨银 泰开业，虽然只运营20多天，但第一天就大排长龙，店面浪漫有格调，泡茶师帅气吸睛。 这些容貌出众的年轻男性，在现场做的并不是现制调配奶茶，而是用茶包进行泡制。要知道，作为中国 杯装奶茶鼻祖，香飘飘做的就是植脂末冲泡的"奶茶"，原本是没有茶叶的。 历来以冲泡勾兑奶茶为特色的香飘飘，一时间喊 ...