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AI广告算法驱动增长,汇量科技(01860)2025Q1 Mintegral收入同比增48.4%,智能出价产品贡献超80%收入
智通财经网· 2025-05-26 09:16
Core Insights - The company, 汇量科技, reported strong financial performance for the three months ending March 31, 2025, with a significant revenue increase and enhanced profitability [1] - The Mintegral platform's revenue reached $420.8 million, reflecting a year-on-year growth of 48.4% [1] - Net profit for the company was $19.882 million, showing a remarkable year-on-year increase of 177.9% [1] Revenue Breakdown - The intelligent bidding products, including Target ROAS, contributed over 80% of Mintegral's total revenue, highlighting their role as a key growth driver [1] - The gaming category on the Mintegral platform generated $30.57 million in revenue, marking a substantial year-on-year growth of 50.7% [2] - Non-gaming categories also performed well, with revenue of $11.51 million, representing a year-on-year increase of 42.5% [2] Strategic Developments - The company has made significant investments in AI and machine learning for its bidding systems, which have been well-received by advertisers [1] - The optimization of advertising budget structures and a more balanced business layout have been achieved through the continuous enhancement of Mintegral's intelligent bidding capabilities [2]