今天分享的是：跨境电商运营：2026掘金指南：全球全品类20大消费趋势报告 报告共计：27页 《2026掘金指南：全球全品类20大消费趋势报告》（亚马逊全球开店发布）聚焦全球消费市场动态，梳理出多维度消费趋势，为跨境电商运营提供核心参 考。报告显示，全球消费市场正呈现健康化、智能化、个性化、可持续化等多元融合特征，不同品类和地区的消费需求呈现差异化升级。健康消费持续升 温，涵盖营养补充、运动健身、健康监测等领域的产品备受青睐，消费者对成分天然、功能明确的健康类产品关注度显著提升；智能科技全面渗透生活场 景，智能家电、可穿戴设备、智能家居控制系统等产品需求增长，尤其具备便捷操作、互联互动功能的产品更受市场欢迎，耳机等音频设备在运动等细分场 景的专项功能优化成为竞争亮点。个性化与情感化消费需求凸显，消费者愈发注重产品的独特设计、定制化服务以及情感价值共鸣，小众风格、定制化单品 和具有文化内涵的产品市场空间扩大。可持续消费理念深入人心，环保材质、节能降耗、可循环利用的产品更易获得消费者青睐，品牌的绿色理念和环保举 措成为重要竞争要素。此外，便捷化、场景化消费趋势明显，适配快节奏生活的高效产品，以及针对特定场景（如居 ...

今天分享的是：跨境电商运营：2026掘金指南——全球全品类消费趋势报告 报告共计：27页 《2026掘金指南——全球全品类消费趋势报告》（亚马逊全球开店发布）聚焦2026年跨境电商行业机遇，深度剖析全球消费市场趋势与品类机会，为跨境卖 家提供实战指引。报告显示，全球消费市场呈现多元升级态势，健康生活、智能科技、可持续消费、个性化体验成为核心趋势，不同地区消费者需求呈现差 异化特征。健康领域，运动健身、营养保健类产品需求持续攀升，73%的消费者更注重产品的健康属性与科学背书；智能科技品类中，智能家居、可穿戴设 备、AI辅助产品热度高涨，63%的用户愿意为便捷化、智能化功能支付溢价。可持续消费成为全球共识，环保材质、可循环设计的产品备受青睐，56%的消 费者会优先选择环保认证品牌。个性化与情感化消费需求凸显，定制化产品、小众设计、具有文化内涵的商品市场份额逐步扩大，44%的消费者愿意为独特 性买单。此外，居家场景相关品类持续受益于生活方式转变，舒适家居、居家办公装备、休闲娱乐产品需求稳定增长；户外与运动品类在全球范围内保持高 景气度，兼具功能性与时尚感的产品更受追捧。报告还强调，跨境卖家需把握不同市场的消费偏好， ...

Core Insights - Hikvision collaborates with Shanghai Liangxin Electric Co., Ltd. to enhance green manufacturing and support smart manufacturing strategies through the establishment of the Hangzhou Bay Super Factory [2] - The factory integrates smart logistics, AR workshops, intelligent production lines, and a dual-carbon brain to create a comprehensive smart ecosystem, significantly improving operational efficiency, product quality, and environmental friendliness [2] - Liangxin's products serve various industries globally, with peak daily shipment volumes exceeding ten thousand units, necessitating high logistics efficiency [2] Smart Logistics and Safety - The smart platform at Liangxin's factory includes a system that automatically identifies platform occupancy and monitors key information such as vehicle entry/exit times and loading progress, aiding in efficient dispatch and route planning [2] - Fire safety is enhanced through the deployment of Hikvision smoke detectors and thermal imaging cameras, which can quickly cut power to conveyor belts in case of detected anomalies [3] Manufacturing Efficiency - The overall logistics efficiency of the Hangzhou Bay Super Factory has significantly improved due to comprehensive smart logistics upgrades, supporting large-scale production [4] - The production lines operate with high precision and consistency, with AR workshops enhancing on-site management and providing real-time data on equipment status, product quality, and order progress [4] - The application of smart manufacturing has led to a more than 30% increase in product throughput and an 8.9% rise in per capita productivity, supported by Hikvision's IoT and AI technologies [4] Smart Park and Sustainability - The smart park integrates technology into various work and life scenarios, allowing for online visitor registration and real-time tracking of maintenance requests [4] - A green low-carbon dashboard displays real-time data on energy consumption and charging statistics, contributing to a greener and higher-quality development of the factory [5] - Liangxin aims to further enhance operational efficiency and sustainable development through continued collaboration with Hikvision and the application of advanced technologies [6]

Summary of the Conference Call for Zhongke Chuangda Company Overview - **Company**: Zhongke Chuangda - **Industry**: AI, Automotive, IoT, Smart Hardware Key Financial Performance - **Revenue**: In the first half of 2025, the company reported revenue of 6.7 billion yuan, a slight decrease of 4.7% year-on-year [2][3] - **Net Profit**: Net profit attributable to shareholders was 158 million yuan, an increase of 51.84% year-on-year [3] - **Cash Flow**: Operating cash flow net amount was 267 million yuan, a slight decrease of 4.7% [3] Business Line Performance - **Smart Software**: Revenue of 841 million yuan, up 10.52% year-on-year [4] - **Smart Automotive**: Revenue of 1.189 billion yuan, up 7.58% year-on-year [4] - **Smart IoT**: Revenue of 1.27 billion yuan, up 136.14% year-on-year [4] - **Market Growth**: Overseas market revenue grew by 81.41%, while revenue from China increased by 12.96% [2][6] Strategic Focus - **Core Strategy**: The company adheres to an edge AI core strategy, focusing on AI-defined automotive and smart terminal industries, while expanding globally [2][7] - **Product Lines**: Established six major smart hardware product lines, including smart cameras, conference systems, and robots, in collaboration with Qualcomm [2][9] - **Automotive as a Platform**: The company views automotive as a comprehensive computing platform, integrating AI technology to build complete vehicle systems [15] Market Dynamics - **IoT Growth**: The growth in IoT revenue is driven by increased demand for Edge AI, with sustainability depending on client investments [12] - **Automotive Sector Uncertainty**: There is uncertainty regarding client investments in the automotive sector, which the company will monitor closely [13] AI and Robotics Development - **AI Robotics**: The company has significant capabilities in the automotive sector and industrial IoT, focusing on AMR (Autonomous Mobile Robots) market expansion [5][29] - **AI Glasses**: Launched a leading dual CPU architecture platform for AI glasses, indicating a significant expansion in overall solution value [17] Competitive Landscape - **Collaboration with Qualcomm**: Achieved a 14 billion parameter large model on Qualcomm's 8,775 platform, enhancing user experience through integrated navigation and real-time data [5][19] - **Partnerships**: Collaborates with various chip manufacturers, including Horizon and Huawei, to enhance automotive smart driving capabilities [33] Future Outlook - **Global Market Expansion**: The company plans to continue expanding in global markets, leveraging product and talent advantages [7][34] - **Investment in Talent**: Focus on recruiting talent in robotics and edge intelligence to support new business directions [24][25] - **Long-term Strategy**: Emphasizes strategic investments for long-term growth rather than short-term profit margins [28][27] Conclusion Zhongke Chuangda is positioned to leverage its strengths in AI, automotive, and IoT sectors, with a strong focus on global market expansion and innovative product development. The company is navigating uncertainties in the automotive sector while capitalizing on growth opportunities in smart hardware and robotics.