Core Insights - The market scale of the 2025 Double 11 reached a new historical high, with total online retail sales estimated at nearly 1.8 trillion yuan, reflecting a year-on-year growth of over 10% [1] - Intelligent consumption has become mainstream, with AI deeply penetrating the 3C digital sector, leading to a surge in sales of smart devices and a strong consumer enthusiasm for new 3C digital products [1][3] - JD.com maintains a leading position in the 3C digital category, capturing 60% of online sales due to its advantages in product authenticity, after-sales service, and logistics speed [1][7] 3C Digital Product Trends - The top five most frequently used 3C digital products are smartphones, computers, headphones, tablets, and smartwatches/bands [3] - The demand for new 3C digital products is driven by the need to adapt to new scenarios, improve work-life efficiency, and upgrade experiences [3] - 91.7% of consumers pay special attention to new 3C digital products, and 77.9% prefer the latest models, indicating a strong sensitivity to new releases [3] Consumer Behavior and Preferences - During the pursuit of new products, 79.7% of consumers check JD.com for new recommendations and best-selling products before making a purchase [7] - Over 60% of respondents plan to purchase 3C digital products this Double 11, with more than 87% preferring to buy from JD.com [7] - The "pursuit of new" trend in the 3C digital category has significantly contributed to the record high in total online retail sales for this year's Double 11, showcasing sustained consumer enthusiasm [7]