Core Concept - The article emphasizes the integration of ecological sustainability and industrial development in the dairy industry, particularly through the practices of Mengniu Group, which aims to embody the philosophy of "Green Mountains and Clear Water are Gold and Silver Mountains" in its operations [1][15]. Group 1: Ecological Initiatives - Mengniu has transformed the Ulan Buh Desert into a "desert oasis" by planting 98 million desert plants and greening over 220 square kilometers since 2009 [2][4]. - The company combines ecological restoration with industrial development, creating an organic milk industry chain that includes organic planting, breeding, and processing [4][6]. - Mengniu promotes ecological pasture construction nationwide, enhancing energy efficiency and implementing carbon sequestration projects to establish green, low-carbon pastures [6][10]. Group 2: Green Manufacturing - The Wuhan factory features a wastewater treatment center with a daily processing capacity of 5,000 tons, saving 70,000 tons of water annually through resource recycling [8][10]. - Mengniu's Ningxia factory is recognized as the world's first "lighthouse factory" for liquid milk, achieving a 43% reduction in overall energy consumption compared to traditional factories [10]. - The Qujing factory is the first in the industry to receive dual certifications as a "zero-carbon factory," focusing on environmentally friendly production throughout the product lifecycle [10]. Group 3: Sustainable Supply Chain - Mengniu has committed to sourcing "zero deforestation" soybeans, ensuring that its supply chain does not contribute to deforestation or vegetation destruction [11][13]. - The company aims to achieve "zero deforestation" by 2030, managing risks associated with wood, soybean, and palm oil products [13]. - Mengniu promotes a responsible industrial ecosystem by collaborating with partners to implement green supply chain management [13][15]. Group 4: Global Outreach and Responsibility - Mengniu actively promotes the "Two Mountains" philosophy on the global stage, showcasing its achievements in desertification control during major international events like the Olympics [15]. - The company has launched various public welfare projects, including the "Oasis Plan" and "Blue Planet," to advocate for ecological restoration and biodiversity protection [15]. - As a national representative, Mengniu is committed to continuing its efforts in sustainable development and ecological harmony in the dairy industry [15].

Core Viewpoint - The article discusses the evolution of the Chinese dairy industry over the past decade, highlighting the emergence of "Raising a Cow" as a new force in the market, driven by deep investment in the supply chain and a focus on user trust and product quality [1][45]. Group 1: Industry Background - The Chinese dairy industry faced a trust crisis after the 2008 incident, leading to a decline in consumer confidence in domestic products and a rise in overseas purchasing [1]. - Intense competition and homogenization within the industry prompted the need for innovative solutions [1]. Group 2: Company Development - "Raising a Cow" was founded in 2014 by Xu Xiaobo, who transitioned from real estate to dairy after identifying industry pain points during a purchasing experience [1]. - The company has established 10 modern farms and 2 advanced factories, housing over 100,000 dairy cows, with a self-sufficiency rate of 95% for milk sources and over 60 million users [1][8]. Group 3: Investment Strategy - The company invests 70% of its assets into livestock farming, contrary to the perception of being an online brand [7]. - This heavy asset investment strategy is aimed at building a robust supply chain and achieving long-term competitive advantages [45]. Group 4: Technological Empowerment - "Raising a Cow" emphasizes the transition from experience-based to data-driven dairy farming, utilizing technology to enhance productivity and management [9][11]. - Each cow is assigned a unique ID for precise management, ensuring tailored nutrition and health monitoring [12]. Group 5: User Engagement and Trust - The company focuses on building user trust through effective communication and engagement, aiming to create a loyal customer base [24][25]. - It has developed a user model that encourages loyalty through personalized service and interaction, with over 30 million members [25]. Group 6: Product Innovation - The company responds to user needs by innovating products, such as the A2 milk, which addresses specific consumer concerns about digestion [34]. - It has also introduced high-quality products like "Jiuanshan Milk" and organic milk to meet rising consumer expectations [35][36]. Group 7: Community and Social Impact - "Raising a Cow" collaborates with local farmers to enhance their income, demonstrating a commitment to community development [17]. - The company aims to transform the perception of agriculture, attracting younger generations to the industry [17]. Group 8: Marketing and Brand Strategy - The company avoids price wars, focusing instead on quality and value, and emphasizes consistent engagement with core users [46]. - It believes in the importance of gradual improvements and deepening user relationships to drive brand loyalty [46].