生态牧场：敢叫沙漠换新颜 乌兰布和，中国第八大沙漠。 20年前，"绿水青山就是金山银山"理念的提出，科学阐述了经济产业发展和生态环境保护的重要关系， 为乳业实现"产业生态化和生态产业化"发展提供了根本遵循。 20年来，作为乳业国家队和行业龙头企业，蒙牛集团争当践行"两山"理念的排头兵，在"从牧场到餐 桌"的全产业链上，开展一场久久为功的绿色行动, 于"山水林田湖草沙"间，绘就出生态美、产业兴、百 姓富的美丽画卷。 曾经，这里漫天黄沙，浩浩荡荡。当地牧民说，"乌兰布和"在蒙语里的意思是"红色的公牛"，这里连草 都活不了，何况是牛？ 自2009年开始，蒙牛携手多方力量向这头狂野难驯的公牛发起挑战，在漫长的坚守与耕耘中，累计种植 9800万棵沙生植物，绿化沙漠面积超 220 平方公里，终于将这片令人生畏的"生命禁区"改造成为蕴含无 限生机的"沙漠绿洲"。 更具开创意义的是，在这片绿洲之上，蒙牛将生态修复与产业发展有机结合，以"山水林田湖草沙"的独 特自然禀赋，全面深化"种养加、草牧奶"协同发展，打造出一条覆盖有机种植、有机养殖、有机加工在 内的牛奶有机产业链。如今，这里35万亩优良草场郁郁葱葱，34座牧场拔地而起， ...

Core Viewpoint - The article discusses the evolution of the Chinese dairy industry over the past decade, highlighting the emergence of "Raising a Cow" as a new force in the market, driven by deep investment in the supply chain and a focus on user trust and product quality [1][45]. Group 1: Industry Background - The Chinese dairy industry faced a trust crisis after the 2008 incident, leading to a decline in consumer confidence in domestic products and a rise in overseas purchasing [1]. - Intense competition and homogenization within the industry prompted the need for innovative solutions [1]. Group 2: Company Development - "Raising a Cow" was founded in 2014 by Xu Xiaobo, who transitioned from real estate to dairy after identifying industry pain points during a purchasing experience [1]. - The company has established 10 modern farms and 2 advanced factories, housing over 100,000 dairy cows, with a self-sufficiency rate of 95% for milk sources and over 60 million users [1][8]. Group 3: Investment Strategy - The company invests 70% of its assets into livestock farming, contrary to the perception of being an online brand [7]. - This heavy asset investment strategy is aimed at building a robust supply chain and achieving long-term competitive advantages [45]. Group 4: Technological Empowerment - "Raising a Cow" emphasizes the transition from experience-based to data-driven dairy farming, utilizing technology to enhance productivity and management [9][11]. - Each cow is assigned a unique ID for precise management, ensuring tailored nutrition and health monitoring [12]. Group 5: User Engagement and Trust - The company focuses on building user trust through effective communication and engagement, aiming to create a loyal customer base [24][25]. - It has developed a user model that encourages loyalty through personalized service and interaction, with over 30 million members [25]. Group 6: Product Innovation - The company responds to user needs by innovating products, such as the A2 milk, which addresses specific consumer concerns about digestion [34]. - It has also introduced high-quality products like "Jiuanshan Milk" and organic milk to meet rising consumer expectations [35][36]. Group 7: Community and Social Impact - "Raising a Cow" collaborates with local farmers to enhance their income, demonstrating a commitment to community development [17]. - The company aims to transform the perception of agriculture, attracting younger generations to the industry [17]. Group 8: Marketing and Brand Strategy - The company avoids price wars, focusing instead on quality and value, and emphasizes consistent engagement with core users [46]. - It believes in the importance of gradual improvements and deepening user relationships to drive brand loyalty [46].