Core Insights - The research conducted by the Youth Practical Team from Sichuan Agricultural University provides valuable insights into the tea market consumption and awareness in the Dujiangyan area, aiming to support local tea industry development [1] Group 1: Research Methodology - The research team utilized a combination of online and offline random sampling methods, distributing electronic questionnaires through social media and professional research communities, while also conducting on-site surveys at various tea sales points and tea houses in Dujiangyan [3] - A total of 105 valid questionnaires were collected, and the data was analyzed using SPSS software, covering descriptive statistics, reliability and validity, correlation, and regression analysis [3] Group 2: Market Characteristics - The tea market in Dujiangyan shows distinct characteristics, with a significant proportion of consumers being female and aged 18-25, particularly students, and most consumers having a monthly income below 3000 yuan [4] - The primary tea consumption scenarios are home drinking and social gatherings, with green tea being the most popular choice; consumers generally have a purchasing budget under 300 yuan, and the main purchasing channels include supermarkets/convenience stores, tea specialty stores, and e-commerce platforms [4] - Taste is the primary factor influencing purchasing decisions, followed by price; consumers mainly acquire tea knowledge through online articles/videos and have a general understanding of tea efficacy, with a focus on origin and variety [4] Group 3: Recommendations - The research team proposed targeted suggestions, including developing innovative tea products such as fashionable bagged tea and cold brew tea for young and female consumers, and promoting organic and functional teas for health-conscious consumers [5] - A differentiated pricing strategy should be established based on the price sensitivity and purchasing power of different consumer groups to cover all market segments [5] - The strategy should also include online and offline integration, enhancing e-commerce promotion and optimizing specialty store layouts, while improving brand culture and quality control [5]