消费力 带动整个"冰雪经济链" 本届赛事已成为沈阳创新实践农文旅体商融合模式的成功案例，将"冷资源"转化为"热经济"的生动样 板，成功催生出独具特色的"票根经济"效应。 赛事奖品别出心裁，稻梦小镇的年猪、华美食品的新年礼盒、本地农场的年鱼和猪肘等，这些极具东北 地域特色的年货，让体育奖项直接转化为促进本地农产品销售的消费动力。 （来源：沈阳日报） 转自：沈阳日报 1月17日，随着冠军奖杯被高高举起，"年猪大奖"被冠军队赢回家，历时21天的沈阳市第三届雪地足球 村超联赛在稻梦小镇落幕。当天，"燃梦十五冬、活力新辽宁"2026年辽宁省雪地足球城市竞技赛随即启 幕，标志着由沈阳成功孵化的群众冰雪运动赛事，正式升级为辐射全省的规模化品牌赛事。 吸引力 全国足球爱好者来沈参赛 在21天里，104支群众足球队在稻梦小镇、清河半岛、怪坡国际滑雪场三大赛场进行了超过90场的激烈 角逐。不仅吸引了沈阳以及周边城市派队参赛，更吸引了来自福建、安徽等南方省份，以及黑龙江、吉 林的足球爱好者组队而来。 在竞争激烈的五人制乡村振兴组中，财落街道姚家村飞虎足球队勇夺冠军，五人制撒欢儿友谊组的桂冠 由本溪足球队摘得。在最受关注的八人制撒欢 ...

Core Insights - The Ministry of Commerce has recognized Guoyang County in Bozhou, Anhui Province, as a model for high-quality county-level commercial development, showcasing its innovative vitality and development momentum [2] Group 1: Logistics and E-commerce Development - Guoyang County has established a smart logistics distribution system at the county, town, and village levels, integrating resources from 10 courier companies to create a 16,000 square meter e-commerce logistics park, significantly improving efficiency and reducing labor costs [2] - The county has achieved same-day delivery for rural areas, with courier prices reduced by over 20%, facilitating the flow of quality industrial products to rural areas and local agricultural products to urban markets [2] Group 2: E-commerce Growth and Services - Guoyang County has provided comprehensive e-commerce services to over 200 businesses and individuals, including training, online store setup, product photography, and trademark registration, resulting in full coverage of administrative villages by rural e-commerce [3] - The county's online retail sales of rural products are projected to reach 2.18 billion yuan in 2024, with 9,006 online stores operating within the county [3] Group 3: Economic Growth and Consumer Market - The county's total retail sales of consumer goods are expected to grow from 25.68 billion yuan in 2023 to 27.09 billion yuan in 2024, reflecting a year-on-year increase of 5.5%, with a forecast of 28.39 billion yuan by 2025 [3] - Guoyang County's GDP is projected to exceed 50 billion yuan in 2024, with over 8,900 new urban jobs created and fixed asset investment reaching 17.44 billion yuan, marking a 5% year-on-year growth [4]

Core Viewpoint - The emergence of "Rural CEOs" represents a significant shift in rural economic development, leveraging market-oriented strategies to revitalize rural resources and enhance local economies [3][14][15] Group 1: Introduction of "Rural CEOs" - The "Rural CEO" role was first introduced in Zhejiang, with the aim of recruiting professional managers to enhance rural economic activities [3] - In 2024, the first batch of "Rural CEOs" was appointed in Changsha, focusing on agricultural and technological expertise to drive local development [2][4] Group 2: Economic Impact - The introduction of "Rural CEOs" has led to substantial increases in village collective incomes and the transformation of idle farmland into productive assets [4][6] - For instance, the "Rural CEO" in Kaohui Town generated 2.6 million yuan in income through a land reclamation project, while another in Qiaoyi Town organized events that attracted over 72,000 visitors, increasing local revenue by 50% [4][6] Group 3: Operational Strategies - "Rural CEOs" utilize innovative business models, such as the "farmland claiming" initiative, which allows urban families to engage in farming activities, thus generating additional income for local communities [4][6] - They also focus on creating unique tourism experiences, such as music festivals and art events, to attract visitors and boost local economies [4][6] Group 4: Training and Support - The government has initiated training programs to cultivate a new generation of "Rural CEOs," aiming to develop 10,000 professionals over three years [9][10] - Support measures include performance-based compensation and funding for villages that hire "Rural CEOs," ensuring sustainable development and community engagement [11][12] Group 5: Future Prospects - The role of "Rural CEOs" is expected to evolve, focusing on strategic planning and operational management to further enhance rural revitalization efforts [15] - The integration of modern technology and marketing strategies is crucial for transforming rural areas into vibrant economic hubs, aligning with national goals for rural development [14][15]

Core Insights - The article highlights the innovative efforts of Yang Hailiang, a "rural CEO," in developing the Blue Pond Temple Village in Wangcheng, focusing on local agricultural products and tourism [2][4]. Group 1: Development Initiatives - Yang Hailiang has initiated a brand development plan for Blue Pond Temple Village, aiming to create a unique identity and attract tourism [4]. - A successful Mid-Autumn Lantern Festival attracted 60,000 visitors and generated approximately 400,000 yuan in revenue for local residents [4]. - The introduction of professional operational agencies aims to transform idle farmhouses into cultural and leisure spaces, addressing the growing demand for rural accommodations [5]. Group 2: Policy Support - The local government has implemented supportive policies for "rural CEOs," including competitive salaries up to 300,000 yuan and various benefits to encourage talent retention and development [7]. - The initiative aims to attract skilled individuals who are passionate about agriculture and capable of managing rural development effectively [7].