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白天走田埂晚上写策划,村里来了“CEO”
Chang Sha Wan Bao· 2025-07-21 23:49
Core Viewpoint - The emergence of "Rural CEOs" represents a significant shift in rural economic development, leveraging market-oriented strategies to revitalize rural resources and enhance local economies [3][14][15] Group 1: Introduction of "Rural CEOs" - The "Rural CEO" role was first introduced in Zhejiang, with the aim of recruiting professional managers to enhance rural economic activities [3] - In 2024, the first batch of "Rural CEOs" was appointed in Changsha, focusing on agricultural and technological expertise to drive local development [2][4] Group 2: Economic Impact - The introduction of "Rural CEOs" has led to substantial increases in village collective incomes and the transformation of idle farmland into productive assets [4][6] - For instance, the "Rural CEO" in Kaohui Town generated 2.6 million yuan in income through a land reclamation project, while another in Qiaoyi Town organized events that attracted over 72,000 visitors, increasing local revenue by 50% [4][6] Group 3: Operational Strategies - "Rural CEOs" utilize innovative business models, such as the "farmland claiming" initiative, which allows urban families to engage in farming activities, thus generating additional income for local communities [4][6] - They also focus on creating unique tourism experiences, such as music festivals and art events, to attract visitors and boost local economies [4][6] Group 4: Training and Support - The government has initiated training programs to cultivate a new generation of "Rural CEOs," aiming to develop 10,000 professionals over three years [9][10] - Support measures include performance-based compensation and funding for villages that hire "Rural CEOs," ensuring sustainable development and community engagement [11][12] Group 5: Future Prospects - The role of "Rural CEOs" is expected to evolve, focusing on strategic planning and operational management to further enhance rural revitalization efforts [15] - The integration of modern technology and marketing strategies is crucial for transforming rural areas into vibrant economic hubs, aligning with national goals for rural development [14][15]
行进中国 | 乡村来了“CEO”
Ren Min Wang· 2025-07-08 07:51
Core Insights - The article highlights the innovative efforts of Yang Hailiang, a "rural CEO," in developing the Blue Pond Temple Village in Wangcheng, focusing on local agricultural products and tourism [2][4]. Group 1: Development Initiatives - Yang Hailiang has initiated a brand development plan for Blue Pond Temple Village, aiming to create a unique identity and attract tourism [4]. - A successful Mid-Autumn Lantern Festival attracted 60,000 visitors and generated approximately 400,000 yuan in revenue for local residents [4]. - The introduction of professional operational agencies aims to transform idle farmhouses into cultural and leisure spaces, addressing the growing demand for rural accommodations [5]. Group 2: Policy Support - The local government has implemented supportive policies for "rural CEOs," including competitive salaries up to 300,000 yuan and various benefits to encourage talent retention and development [7]. - The initiative aims to attract skilled individuals who are passionate about agriculture and capable of managing rural development effectively [7].