（来源：工人日报） 阅读提示 这个雪季，吉林省持续丰富冰雪旅游业态，一批冰雪新产品、新玩法投入运营。春节期间，各地将举办 300余项特色主题活动，满足外地游客深度游览与本地群众团圆出行双重需求。 "一下车就有惊喜，长春太热情了。"2月11日下午，河南郑州的崔女士带着两个孩子到东北过春节，刚 出站台，他们便被车站前的表演吸引了。"雪饼猴"王铁柱身着经典美猴王服饰，与嫦娥仙子、女儿国国 王等表演者组成特色迎宾团，热情欢迎各地游客。 在崔女士7天的行程里，不仅有赏冰雕雪雕、看烟花、观雾凇，还有滑雪、泡雪地温泉、体验查干湖冬 捕、到长白山看天池等。"每天的日程安排得满满当当，很充实。"来吉林前，崔女士就了解到，该省多 地不仅"上新"了冰雪旅游设施，还策划了丰富多彩的新春文化活动，让游客在冰天雪地里深度感受地道 的东北年味儿。 冰雪游业态焕新出彩 "到东北旅游，首先要体验的就是滑雪。"2025年12月25日，吉林冰雪旅游新地标长春万达茂正式营业， 一时间吸引不少游客。这里也成为崔女士的第一站。"商场内有超大型的滑雪场，雪道坡度很大，全天 温度保持在零下6摄氏度，游客在享受滑雪乐趣的同时拥有舒适的体感。"崔女士说，玩累了 ...

Core Viewpoint - Chagan Lake, one of China's top ten freshwater lakes, is recognized for its rich ecological resources and sustainable tourism development, following significant ecological restoration efforts since the 1970s [1][4][7]. Group 1: Ecological Restoration and Management - Since the 1970s, local communities have actively engaged in ecological restoration, including the "Songhua River Diversion Project," which increased the lake's area from over 50 square kilometers to over 500 square kilometers [7][9]. - As of February 2025, Chagan Lake has implemented 24 wetland protection and restoration projects, enhancing ecological balance through various engineering and management measures [11]. - The water quality has consistently met Class IV standards for four consecutive years, with an annual fish yield of approximately 5,000 tons [13]. Group 2: Biodiversity and Wildlife Protection - The number of nationally protected bird species in Chagan Lake has increased from 8 to 17 for first-class species and from 35 to 52 for second-class species by November 2025 [16]. - The lake serves as a crucial stopover for migratory birds, with tens of thousands visiting annually, including rare species like the white stork and the eastern white stork [14][16]. Group 3: Tourism Development - Chagan Lake has diversified its tourism offerings by integrating seasonal festivals and cultural events, transforming from a winter-focused destination to a year-round attraction [22][27]. - In 2025, the lake received nearly 70,000 visitors, generating a total tourism revenue of 60.76 million yuan, a 30% increase year-on-year [30]. - The local economy has benefited from eco-tourism, with initiatives like the "Fish Industry" achieving sales exceeding 50 million yuan in 2023 and 2024 [30]. Group 4: Cultural Integration and Community Impact - The region has successfully combined ecological conservation with cultural tourism, hosting events that celebrate local fishing traditions and seasonal activities [24][32]. - The development of eco-tourism has improved the livelihoods of local residents, allowing them to enjoy a sustainable income from the natural resources [29].

Group 1 - The core viewpoint of the report is that China's ice and snow tourism is expected to reach 360 million visits during the winter season of 2025-2026, indicating a significant growth in this sector [1] - The report highlights a notable upgrade in ice and snow tourism consumption, with increasing enthusiasm for ice and snow activities, making it a new hotspot in service consumption [3] - A new pattern of "north-south resonance, central rise, and east-west collaboration" has emerged in China's ice and snow tourism landscape, with indoor ice and snow theme complexes being the most active investment category [4][7] Group 2 - Ice and snow tourism has strong social attributes, with 37.51% of respondents traveling with friends and 39.56% participating in family and child ice and snow tourism, indicating a rising trend in repeat consumption [8] - The integration of cultural tourism and technological innovation continues to expand the boundaries of the ice and snow economy, leading to the formation of a comprehensive industrial chain driven by ice and snow tourism [10] - The deep integration of ice and snow culture and tourism is evident, with popular cultural elements such as ice sculpture skills and snow photography becoming key attractions, transforming short-term tourism experiences into lasting brand assets [12]

Core Viewpoint - The 24th Ice and Snow Fishing Culture Tourism Festival at Chagan Lake in Jilin has attracted thousands of visitors, with the highlight being the auction of the "head fish," which sold for 1,699,999 yuan, showcasing the cultural significance of this traditional event [1][3]. Group 1: Event Overview - The Chagan Lake winter fishing tradition dates back to the Liao and Jin dynasties and is recognized as a national intangible cultural heritage [3]. - The prime winter fishing season runs from mid-December to before the Spring Festival, with fishermen starting their work before dawn [3]. - Chagan Lake is home to over 60 fish species, with the "fat head fish" (Mylopharyngodon piceus) being the most notable [3]. Group 2: Auction Highlights - The "head fish," weighing 38 pounds, was auctioned at a price significantly exceeding its market value, reflecting the cultural appreciation for this tradition [3]. - The auction is a focal point of the event, with lively bidding that emphasizes the symbolic meanings associated with the fish, such as prosperity and abundance [3]. Group 3: Visitor Experience - Visitors expressed excitement and admiration for the traditional culture, highlighting the warmth and enthusiasm of the local people [5]. - The festival has expanded its offerings, introducing a 230,000 square meter ice and snow amusement park and a skiing area to cater to diverse visitor interests [5].

Core Insights - The report highlights the rise of Jilin Province as a prominent destination for ice and snow tourism, with a focus on its diverse offerings and strategic development approach [2][19] - Jilin's ice and snow economy is transitioning from a "traffic-driven" model to an "industry-driven" model, emphasizing sustainable growth and comprehensive service systems [3][19] Geographic Advantages - Jilin Province is located within the "golden latitude belt" for snow sports, comparable to renowned regions like the Alps and Rockies, providing ideal conditions for skiing with abundant powder snow [4][6] - The Long White Mountain area has been recognized as a world geological park, enhancing its appeal as a unique winter destination with diverse natural attractions [6] Snow Sports Development - Jilin has significantly increased its number of ski resorts from 30 in 2016 to nearly 70 in 2023, achieving near-complete county coverage [10] - The province's ski resorts offer a full spectrum of experiences, from high-end resorts to budget-friendly options, catering to both beginners and advanced skiers [10][11] Integrated Regional Strategy - Jilin's ice and snow tourism strategy is characterized by a coordinated provincial approach, avoiding competition between cities and promoting a diverse range of winter activities [13][14] - The opening of new transportation links, such as the Shenbai High-Speed Railway, has improved access to various attractions, enhancing visitor flow and experience [14] Cultural Integration - Jilin's ice and snow tourism is deeply rooted in local culture, with traditional practices like the Chagan Lake winter fishing festival and unique culinary experiences contributing to its identity [16][18] - The province is actively integrating cultural elements into its winter sports offerings, creating distinctive experiences that differentiate it from other destinations [18][19] Future Outlook - Jilin's approach to ice and snow tourism emphasizes building a sustainable and resilient industry, focusing on product quality and comprehensive service rather than relying on single-point attractions [19][20] - As the market matures, the emphasis will shift towards providing consistent, high-quality experiences that meet the evolving demands of tourists [20]