（来源：工人日报） 阅读提示 这个雪季，吉林省持续丰富冰雪旅游业态，一批冰雪新产品、新玩法投入运营。春节期间，各地将举办 300余项特色主题活动，满足外地游客深度游览与本地群众团圆出行双重需求。 "一下车就有惊喜，长春太热情了。"2月11日下午，河南郑州的崔女士带着两个孩子到东北过春节，刚 出站台，他们便被车站前的表演吸引了。"雪饼猴"王铁柱身着经典美猴王服饰，与嫦娥仙子、女儿国国 王等表演者组成特色迎宾团，热情欢迎各地游客。 在崔女士7天的行程里，不仅有赏冰雕雪雕、看烟花、观雾凇，还有滑雪、泡雪地温泉、体验查干湖冬 捕、到长白山看天池等。"每天的日程安排得满满当当，很充实。"来吉林前，崔女士就了解到，该省多 地不仅"上新"了冰雪旅游设施，还策划了丰富多彩的新春文化活动，让游客在冰天雪地里深度感受地道 的东北年味儿。 冰雪游业态焕新出彩 "到东北旅游，首先要体验的就是滑雪。"2025年12月25日，吉林冰雪旅游新地标长春万达茂正式营业， 一时间吸引不少游客。这里也成为崔女士的第一站。"商场内有超大型的滑雪场，雪道坡度很大，全天 温度保持在零下6摄氏度，游客在享受滑雪乐趣的同时拥有舒适的体感。"崔女士说，玩累了 ...

Core Insights - The rise of the ice and snow economy is driven by a dual interaction between new supply and new demand, leading to a dynamic balance that promotes high-quality economic development in China [1][4] Group 1: Market Trends - The ice and snow economy is becoming a new consumption hotspot, with activities like skiing, ice sculpture, and snow fishing gaining popularity [1] - In Harbin, the average daily search volume for the Ice and Snow World increased by nearly 163% since mid-October, indicating a surge in consumer interest [2] - The number of ice and snow-related enterprises in Harbin exceeded 2,300, with a compound annual growth rate of 23.6% over the past three years [2] Group 2: Economic Growth - China's ice and snow industry is projected to grow from 270 billion yuan in 2015 to 980 billion yuan in 2024, with expectations to surpass 1 trillion yuan by 2025 [4] - The participation in ice and snow sports and related consumption is expected to exceed 187.5 billion yuan during the 2024-2025 winter season, reflecting a year-on-year growth of over 25% [4] Group 3: Industry Integration - The "ice and snow +" model is expanding the economic landscape, integrating various sectors such as education, tourism, culture, and agriculture [5][6] - The integration of multiple business formats is enriching the service offerings of the ice and snow economy, transitioning from single sports consumption to a comprehensive experience [6] Group 4: Policy Support - The Chinese government has introduced a series of supportive policies to enhance the development of the ice and snow economy, including a recent directive with 24 measures to stimulate growth across the entire industry chain [7] - The application of new technologies like 5G and AI is driving high-quality development in ice and snow equipment manufacturing, enhancing user experience [7] Group 5: Future Outlook - The ongoing development of various new economic forms, such as the "first release economy" and "silver economy," is expected to further stimulate consumer demand and support the growth of the ice and snow economy [8] - The strategic focus on enhancing supply-demand compatibility aims to unlock the potential of China's vast market, contributing to sustainable economic growth [8]

Core Viewpoint - The Harbin Ice and Snow World is set to accelerate its ice scenery construction with the utilization of 200,000 cubic meters of stored ice from the previous winter season, allowing for an earlier opening in mid-December [1][4][6]. Group 1: Ice Storage and Utilization - The stored ice, collected from the Songhua River during the last major cold period, amounts to 200,000 cubic meters, which is equivalent to covering 28 standard football fields with one meter of ice [3][6]. - The ice has been preserved for 10 months and has an 80% utilization rate, showcasing effective storage techniques that combine ancient methods with modern insulation materials [10][8]. Group 2: Construction and Expansion Plans - The construction of the ice scenery has already begun, with ice blocks being transported to the verification site for quality checks before being used in the park [14]. - The total volume of ice and snow for this year's Harbin Ice and Snow World is expected to reach 400,000 cubic meters, with the park area expanding from 1 million square meters to 1.2 million square meters [14].

Core Insights - Multiple regions in China have recently introduced new initiatives to boost ice and snow consumption, aiming to invigorate the ice and snow economy through innovative business models and expanded consumer demographics [1][2] Group 1: Regional Developments - Xinjiang has become a popular winter tourism destination, launching the first round of 10,000 ice and snow consumption vouchers covering 11 ski resorts [2] - Urumqi has introduced a "5-day snow holiday" offering free skiing opportunities for middle and primary school students [2] - New ski season has commenced with several ski resorts opening, attracting skiing enthusiasts [1] Group 2: Consumer Engagement - Night skiing has gained popularity among urban youth, with improvements in lighting and snow trails to accommodate working individuals [2] - The participation of younger demographics, particularly those born after 2010, is increasing in ice and snow sports [2] Group 3: Innovative Experiences - Unique ice and snow consumption experiences are being developed, such as snow viewing and hot springs in Qiqihar, enhancing the winter tourism appeal [2] - Qiqihar has created specific tourism routes like "Snow Viewing Cranes" and "Qiqihar Barbecue" to showcase local culture and cuisine [2] Group 4: Financial Incentives - Jilin Province plans to issue 100 million yuan in ice and snow consumption vouchers to attract both local and external tourists [3] - Additional policies will be introduced to support youth educational tourism and senior travel, further promoting ice and snow activities [3]