新华社上海12月30日电（记者陈爱平）从机器人亮相晚会庙会、酒店景区、体育比赛，到虚拟现实、增 强现实项目日益成为文博展览延伸体验，再到人工智能、大模型技术助力开发文旅产品、优化消费者体 验……2025年，科技与文旅"双向奔赴"，激发文旅消费潜力。 2025年春，上海城市生活智能体"沪小游"上线。通过不断"学习"、引入生态合作伙伴，"沪小游"已对接 沪上4.5万余项文旅资源，梳理出33大类语料数据，形成AI定制专属行程、文旅资源推荐、AIGC游记生 成等功能。目前，"沪小游"已服务用户约1300万人次，成为上海文旅一站式信息服务"总入口"。 11月20日，观众在2025数智文旅发展大会上体验VR项目。新华社发 上海市文化和旅游局有关负责人介绍，一年多来，上海文旅系统按照语料、场景、产业三条路径全面推 动文旅人工智能发展。 其中，上海图书馆、上海博物馆、上海美术馆等文化场馆持续开展文物、古籍、书画等藏品数字化采 集；库帕思等语料企业与文旅机构合作启动文旅语料库建设。上海广播电视台、B站、携程、小红书等 企业单位推出一批垂类大模型，涵盖影视创作、3D内容生成、行程助手等方向。上海历史博物馆等场 馆和景区正在测试导 ...

Group 1 - The Shanghai Municipal Culture and Tourism Bureau signed a comprehensive cooperation framework agreement with Shanghai Securities News to enhance collaboration in the cultural and tourism sectors [1][2] - The agreement aims to build a platform for communication and cooperation among listed cultural and tourism companies, promoting high-quality development in Shanghai's cultural tourism industry [1][2] - The Shanghai government has implemented a three-year action plan (2025-2027) to promote high-quality development in tourism, focusing on a comprehensive strategy that includes smart city initiatives and seamless integration of tourism services [1] Group 2 - In the first three quarters of this year, Shanghai received 302 million domestic tourists, a year-on-year increase of 7.17%, with domestic tourism revenue reaching 404.61 billion yuan, up 15.07% [2] - The city welcomed over 6.32 million inbound tourists, marking a 37.14% increase compared to the previous year, showcasing the significant role of cultural tourism consumption in driving domestic demand and stabilizing growth [2] - The 36th Shanghai Tourism Festival generated over 300 billion yuan in consumption, and during the National Day and Mid-Autumn Festival holiday, the city received more than 25 million tourists [2]

Core Insights - The integration of technology and cultural tourism is creating innovative experiences, such as VR exhibitions that allow visitors to engage with historical sites like the Palace of Versailles [1][3] - The Shanghai Astronomy Museum and other venues are leveraging VR and AR technologies to enhance visitor engagement and expand access to cultural experiences [1][3] - Artificial intelligence and other advanced technologies are optimizing tourism services, providing real-time information and enhancing the overall visitor experience [4] Group 1: Technological Innovations in Cultural Tourism - The "Light Domain Wonderland" VR exhibition in Shanghai has received positive feedback for its immersive experience that transports visitors to historical settings [1] - The Shanghai Astronomy Museum has established VR metaverse experience stations to cater to increased visitor demand, offering immersive moon-viewing experiences during the upcoming National Day holiday [1][3] - The "Dragon Roar Nine Provinces" exhibition at the Shanghai Natural History Museum allows visitors to interact with lifelike dinosaur projections, enhancing educational engagement [3] Group 2: AI and Smart Tourism Services - The introduction of AI-driven tourism assistant "Hu Xiaoyou" provides a comprehensive platform for tourists to access information on commercial outlets, tourist traffic, and weather conditions [4] - The cultural tourism sector is identified as a rich field for technological innovation, with new technologies fostering a shift towards more efficient, digital, and intelligent service delivery [4]

Core Viewpoint - Shanghai is intensifying its efforts in the AI industry, aiming to leverage policy, capital, and technology to drive growth and innovation in this sector [3][4][19]. Group 1: Shanghai's AI Initiatives - Shanghai has launched the "Molding Shanghai" project to accelerate the development of key productivity tools in AI, focusing on sectors like manufacturing, finance, and healthcare [6][7]. - The city aims to create over 50 city-level demonstration scenarios for AI applications, enhancing the integration of supply and demand [7]. - In Q1 of this year, Shanghai's AI industry exceeded 118 billion yuan, marking a 29% year-on-year growth, with profits increasing by 65% [7]. Group 2: Policy and Financial Support - Shanghai's government has introduced several measures to support the AI industry, including a target for the intelligent computing cloud industry to exceed 200 billion yuan by 2027 [9]. - The city has established a fund to support AI companies through mergers, acquisitions, and diversified financing [9][10]. - A new incentive policy offers substantial rewards for software and information service companies based on revenue milestones, with up to 30 million yuan available for core teams [10][11]. Group 3: National AI Investment Trends - The national AI investment landscape is experiencing a surge, with 345 financing events in the first half of the year, a 34% increase from the previous year [16]. - Total financing in the domestic AI sector is estimated to reach 30.066 billion yuan, indicating a robust interest from various investors [16]. - Multiple cities are making strategic investments in AI, with significant funds allocated, such as 1 billion yuan in Hangzhou and 100 billion yuan in Suzhou, among others [16][20].

Core Insights - The Shanghai International Tourism Trade Fair held from May 27 to 29 showcased a vibrant inbound and outbound tourism market, with over 700 exhibitors from more than 80 countries, marking a 30% increase in scale compared to the previous year [1] - The inbound tourism section from China grew by 63% compared to last year, highlighting the robust development of the Chinese tourism market [1] Group 1: Event Highlights - The fair attracted significant attention with a diverse range of exhibitors, including a notable presence from the Chinese inbound tourism sector [1] - The event featured various cultural displays and technological innovations, such as the "Hu Xiaoyou" smart tourism entity from Shanghai, which engaged visitors interactively [3] - The fair also emphasized the growing interest of international tourists in China, with a focus on cultural experiences and unique travel offerings [6] Group 2: Visitor Statistics - In the first four months of the year, Shanghai received 2.6048 million inbound tourists, a year-on-year increase of 37.1%, with foreign visitors accounting for 2.001 million, up 44.8% [3] - The fair saw a significant increase in participation from international tourism destinations, with European exhibition space expanding by 35%, Middle Eastern and African by 23%, Latin America by 99%, and Asia by 47% [4][6] Group 3: International Engagement - Countries like Malaysia and the UAE reported strong interest from Chinese tourists, with Malaysia receiving over 1.4 million visitors from mainland China in the first four months [6] - The UAE highlighted that over 50% of Chinese tourists visit for cultural experiences, leading to partnerships with Chinese online travel agencies for tailored offerings [6] - Tunisia has also seen increased attention from Chinese tourists, promoting activities like marathons and golf to cater to health-conscious travelers [6]

Core Insights - The article highlights the integration of advanced technologies such as 5G, AI, large models, virtual reality, and robotics into the tourism industry, enhancing the travel experience and destination appeal [1] Group 1: AI and Smart Tourism - The Shanghai Municipal Bureau of Culture and Tourism launched the "Hu Xiaoyou" smart city assistant, which has expanded its resource database from 22 to 26 categories, covering various tourism activities and providing real-time travel information [2][4] - The "Hu Xiaoyou" app will connect with platforms like Xiaohongshu, Ctrip, Meituan, and Damai for data exchange, enhancing user experience [2] - Other regions in China are also developing AI-based models to improve destination management and visitor experiences, with solutions focusing on smart services and data analysis [3] Group 2: XR and Immersive Experiences - The "Star Sea Book Navigation XR Immersive Experience Project" was launched in collaboration with the Shanghai Astronomical Museum, utilizing advanced technologies to attract over 2.5 million visitors annually [5] - Virtual reality (VR) and augmented reality (AR) projects are proliferating, with upcoming exhibitions in Shanghai and Sichuan showcasing immersive experiences [5][6] Group 3: Robotics in Tourism - The 2025 Shanghai Tourism Industry Expo introduced an intelligent robot named "Yoyo," which interacts with visitors and enhances emotional experiences [9] - A humanoid robot performed at the Longhua Temple Fair, demonstrating the growing acceptance and interest in technology within tourism settings [8][9] - The tourism industry is seen as a rich platform for technological innovation, with new technologies driving the sector towards greater digitalization and efficiency [9]

Core Insights - The 2025 Shanghai Tourism Industry Expo, opening on March 30, showcases the accelerated integration of the tourism industry with various sectors, highlighting new opportunities for consumption and investment [1] Industry Overview - The expo is guided by the Shanghai Municipal Culture and Tourism Bureau and spans 5 days, featuring 5 cluster exhibitions across multiple venues in Shanghai, covering 15 major industry categories and 68 sectors, with over 6,000 exhibitors [1] - The total exhibition area reaches 700,000 square meters, setting a new record for the event [1] Economic Impact - According to Zhang Rungang, Vice President of the China Tourism Association, the tourism industry is a key engine for economic growth, consumption upgrade, and rural revitalization, while facing new challenges such as green low-carbon initiatives and digital transformation [3] Innovative Experiences - The expo emphasizes immersive exhibition experiences, with Shanghai showcasing ancient towns and interactive elements, such as tea tasting and performances, to engage visitors [3] - The introduction of technology in tourism is evident with projects like "沪小游," which incorporates artificial intelligence, and various virtual reality (VR) experiences making their debut [5] Consumer Trends - There is a growing interest in active and healthy lifestyles among investors and consumers, as seen in the increased participation in leisure activities like "lure fishing," with related exhibitors and exhibition space doubling compared to previous years [5] - The integration of sports events with tourism activities is highlighted as a significant driver of consumer engagement [7] Future Directions - The Shanghai Municipal Culture and Tourism Bureau plans to continue resource integration to create an open industrial chain and promote deep integration and comprehensive innovation within the cultural and tourism sectors [7]