Investment Rating - The report maintains a "Buy" rating for Tencent Holdings [4] Core Viewpoints - Tencent showcased 46 products at the SPARK 2025 game launch event, highlighting its comprehensive capabilities in development, publishing, and investment [1] - The report emphasizes Tencent's strong research and development capabilities, particularly in adapting popular PC game IPs into mobile formats, which is expected to yield ongoing benefits [1][2] - Tencent's investment in external companies is anticipated to enhance its IP portfolio and improve its capabilities in the overseas PC gaming market, contributing to long-term growth [1][2] Summary by Sections Product Development and Investment - Tencent's game publishing strategy has evolved to include a focus on investment, showcasing successful overseas ventures and a clear direction for future IP and PC game development [1] - The report notes that the Chinese mobile gaming market is expected to maintain a significant global share, with Tencent's investments likely to bolster its competitive edge in the PC gaming sector [1] User Engagement and Market Position - Tencent's gaming user engagement remains robust, with a reported 66.5% share of industry usage time, indicating a strong operational advantage [2] - The upcoming release of new titles is expected to mitigate growth pressures from high baseline comparisons in the latter half of 2025 [2] Financial Projections - The report projects Tencent's Non-IFRS net profit to reach 254.72 billion RMB in 2025, with a slight upward revision from previous estimates [2][10] - The target price for Tencent's stock has been adjusted to 605 HKD, reflecting confidence in its sustained performance across gaming and digital content sectors [2][4]

Group 1 - The core viewpoint is that the approval of game licenses is stable, with 118 domestic licenses and 9 import licenses issued in April, indicating a positive trend for the gaming industry [1][2] - The report highlights that major companies like NetEase, Tencent, Perfect World, and Kaiying Network have received approvals for their products, with a significant number of mobile games included in the latest batch [2] - The government is actively supporting the gaming industry, particularly in terms of product development and international expansion, as evidenced by recent policy announcements [3] Group 2 - The April batch of domestic game licenses includes 110 mobile games, with a focus on casual and puzzle genres, reflecting the industry's shift towards mobile gaming [2] - The recent government policies aim to eliminate foreign investment restrictions in telecom services and digital industries, which will facilitate the expansion of gaming companies into international markets [3] - The government's encouragement for financing actions in the network publishing sector is expected to boost innovation and development within the gaming industry [3]

Group 1 - The gaming sector is experiencing a positive trend, with companies like Zhangqu Technology rising over 3% and others such as Ice Glacier Network and Perfect World also showing gains [1][2] - As of April 2023, a total of 118 domestic games have been approved, including titles from Perfect World and NetEase, contributing to a total of 510 game approvals this year [3] - The domestic gaming market shows strong internal demand, with monthly growth rates of 28% and 12% in January and February respectively, indicating a robust market environment [3] Group 2 - The gaming industry is expected to perform well under the cultural export backdrop, with continuous technological upgrades and rich content enhancing its capacity to carry Chinese cultural elements [4] - Companies with strong research and development capabilities and a focus on overseas markets are recommended for investment, as they are likely to enhance profitability through global expansion [4]

Core Insights - A total of 510 games have been approved for release in 2025, with 480 being domestic and 30 being imported [1][2][4] Domestic Games - In April 2025, 127 games were approved, including 118 domestic and 9 imported titles [1] - The number of "casual puzzle" games among the approved domestic titles decreased, with 46 such games making up approximately 39% of the month's approvals [1] - Notable domestic games include: - "Sea Melody: Return" by Xiamen Boyou (client game) - "Mountain Gate and Illusions" by Chengdu Xingyi (client game) - Four cross-platform games supporting mobile and PC, including "Extreme Battlefield" by NetEase LeiHuo and "Lost" by Perfect World [1][4] - The majority of the approved domestic games (110 out of 118) are pure mobile games [1] Imported Games - Among the approved imported games, Tencent's "Path of Exile: Ascendancy" and Shanghai Guoqu's "Track Connection" are pure client games, while the remaining seven are mobile games [2][4] - Tencent's "Path of Exile: Ascendancy" has over 2 million pre-registrations, indicating strong market interest [4] - Other notable imported titles include "Monopoly: Number One Winner" by Kaiying Network and "Book Realm Legend" by Zhongyou Mobile [4] Game Approval Changes - Six games completed operational approval changes, including "War of the Dual" by Kuro and "Dragon Stone War" by Guangzhou Kaiyibo, which added client versions [6] - One game underwent a name change, and another changed its publishing unit [6]