Core Viewpoint - Tencent showcased 46 products at the SPARK 2025 game launch event, highlighting its comprehensive capabilities in research, development, and investment in the gaming sector [3][4]. Group 1: Game Investment and Market Trends - Tencent's separate display of its game investment segment indicates significant achievements in overseas investments, with a clear development strategy for IP and PC games. In Q1 2025, China's self-developed games achieved actual sales of $4.805 billion in overseas markets, reflecting a year-on-year growth of 17.9%. The domestic mobile game market is expected to maintain a global market share of 37.5% in 2024, while the overseas market shows a high degree of consolidation, with PC games accounting for 51% of the market [4]. - Tencent's investment in Ubisoft's subsidiary is expected to enhance its IP portfolio and improve its PC game development capabilities, thereby supporting long-term growth in its overseas gaming business [4]. Group 2: Game Development and Adaptation - The event highlighted Tencent's strong research and development capabilities, showcasing updates on popular mobile adaptations of established PC game IPs, such as "Call of Duty Mobile" and "Valorant: Source Action." This demonstrates Tencent's mature technical handling and industrial production experience in adapting PC games to mobile platforms [5]. - New game developments, including "Honor of Kings World" and "Wilderness Origin," indicate Tencent's expansion into new game genres beyond its traditional strengths [5]. Group 3: User Engagement and Market Position - Tencent's ability to attract quality developers for product distribution is supported by its extensive user base and social ecosystem. According to Quest Mobile data, Tencent's gaming user engagement accounted for 66.5% of the industry in 2024, leading in traffic [6]. - The upcoming release of "Victory Goddess: New Hope" in May is expected to contribute to user growth, while "Dungeon and Fighter: Kazan" is anticipated to enhance the value of the DNF IP [6]. Group 4: Product Release Strategy - The product release schedule is well-managed, with established games expected to drive growth in the first half of 2025, while new products are anticipated to alleviate high baseline pressure in the second half [6]. - Tencent's long-standing games, such as "Honor of Kings" and "Peacekeeper Elite," have shown strong performance, with a collaboration with the popular IP "Nezha" expected to boost game business in Q2 2025 [6].

腾讯游戏大动作 4月22日晚间，SPARK2025腾讯游戏发布会（以下简称"发布会"）在线上举行， 公布了46款海内外游戏 的最新动态，含24款游戏新品 。 《影之刃零》 是本届大会"投资篇"的第一个亮相作品。此前，《影之刃零》一度被外界称作继《黑 神话：悟空》后，国产游戏的第二位"大学生"。 资料显示，《影之刃零》是由灵游坊自主研发及发行的动作角色扮演单机游戏。 会上，灵游坊创始人、《影之刃零》制作人梁其伟感谢广大玩家的支持与鼓励，"去年我们在全球 范围举办了6场试玩活动，共计12000名国内外玩家体验了游戏，提供了很多宝贵建议。目前游戏在 紧锣密鼓研发中，我们将于今年公布发售日期。" 投资红利已现 备受业内关注的《王者荣耀世界》以及《影之刃零》也在其中，并官宣了预约/发售日期。 作为腾讯在多人冒险游戏领域的重要布局，《王者荣耀世界》在此次发布会上公布了最新进展，包 括组队BOSS等多人玩法，凸显多人协作特色。 无畏契约系列产品 作为"制作篇"的压轴作品登场。 自2023年7月上线以来，《无畏契约》国服飞速发展，引领潮流射击竞技新风潮，成为年轻人最喜 欢的PC射击游戏之一。在2024年周年庆上，《无畏契约》 ...