Core Insights - The report from Zheshang Securities highlights the release of the promotional video for Perfect World's new game "Yihuan," emphasizing the new content and launch timeline [1] - The company, known for its expertise in heavy game development, has faced challenges in recent years, including being at the bottom of its product cycle, organizational restructuring, and divesting some traditional assets, which have impacted profit levels and stock prices [1] - Most of these issues have been resolved, and the development team behind "Huan Tower" is now focusing on the new title "Yihuan," indicating a favorable investment opportunity [1] Financial Projections - It is anticipated that "Yihuan" will generate a revenue of 5 billion yuan within 12 months post-launch, with projections of 3 billion yuan in 2026 and a profit margin expected to be between 30-50%, leading to a profit contribution of 900 million to 1.5 billion yuan [1] - The current stock price corresponds to P/E ratios of 37, 17, and 14 times, maintaining a "buy" rating [1]

Summary of Key Points from the Conference Call Industry Overview - The gaming sector's valuation has reached a lower limit of 15 times, with expectations of maintaining high prosperity and performance growth certainty through 2026, making it an attractive investment opportunity [1][3][25] - The A-share market recommends a "3+2" combination: Giant Network, Kaiying Network, and Century Huatong as stable fundamentals; Gibit and 37 Interactive are positioned lower but showing recent improvements [1][4] Company-Specific Insights Tencent - Expected to launch multiple mid-sized new games in 2026, with a diverse range of genres [7] - Notable titles include "Under One Person," "Rock Kingdom World," and "Monster Hunter Traveler" [7] NetEase - Anticipates additional revenue of 2-3 billion from international IP adaptations and domestic MMO games [2][24] - Key upcoming titles include "Forgotten Sea" and "Infinite," with the former developed by the team behind "Identity V" [7][24] Giant Network - "Famous General Kill" is expected to contribute 200-300 million in profit, with "Supernatural Action Group" potentially increasing annual revenue to 7-8 billion if successful during the Spring Festival [10][12] Kaiying Network - The "Legend Box" platform is driving growth, with DAU expected to reach 650,000 to 700,000 by the end of 2026, and annual advertising revenue projected at around 2.4 billion [10][13] Bilibili - Strong growth in advertising business, with expectations to outperform the overall internet advertising growth rate [21] - Anticipated game revenue growth in the low double digits, with "Three Kingdoms Hundred Generals Card" projected to generate 1-1.5 billion [21] Gibit - Recent performance impacted by a decline in revenue from "Sword of the World," but new game "Nine Mu of the Wild" expected to contribute 1-1.5 billion [19][20] Heart Company - Facing stock price pressure but has potential due to rapid progress in programmatic advertising, with profits expected to reach 150-200 million in 2026 [22] Market Trends and Predictions - The gaming sector is expected to maintain strong growth certainty compared to other sectors, with a focus on identifying high-certainty investment targets [25] - The first quarter of 2026 is anticipated to be stable, with significant product launches concentrated in the summer [11][25] Additional Insights - The competitive landscape is expected to increase in 2026, but companies will focus on their strengths without excessive suppression of smaller firms [11] - The overall sentiment is optimistic for the gaming industry, with a recommendation for investors to strategically select stocks based on performance certainty and market conditions [25]

Core Viewpoint - Tencent showcased 46 products at the SPARK 2025 game launch event, highlighting its comprehensive capabilities in research, development, and investment in the gaming sector [3][4]. Group 1: Game Investment and Market Trends - Tencent's separate display of its game investment segment indicates significant achievements in overseas investments, with a clear development strategy for IP and PC games. In Q1 2025, China's self-developed games achieved actual sales of $4.805 billion in overseas markets, reflecting a year-on-year growth of 17.9%. The domestic mobile game market is expected to maintain a global market share of 37.5% in 2024, while the overseas market shows a high degree of consolidation, with PC games accounting for 51% of the market [4]. - Tencent's investment in Ubisoft's subsidiary is expected to enhance its IP portfolio and improve its PC game development capabilities, thereby supporting long-term growth in its overseas gaming business [4]. Group 2: Game Development and Adaptation - The event highlighted Tencent's strong research and development capabilities, showcasing updates on popular mobile adaptations of established PC game IPs, such as "Call of Duty Mobile" and "Valorant: Source Action." This demonstrates Tencent's mature technical handling and industrial production experience in adapting PC games to mobile platforms [5]. - New game developments, including "Honor of Kings World" and "Wilderness Origin," indicate Tencent's expansion into new game genres beyond its traditional strengths [5]. Group 3: User Engagement and Market Position - Tencent's ability to attract quality developers for product distribution is supported by its extensive user base and social ecosystem. According to Quest Mobile data, Tencent's gaming user engagement accounted for 66.5% of the industry in 2024, leading in traffic [6]. - The upcoming release of "Victory Goddess: New Hope" in May is expected to contribute to user growth, while "Dungeon and Fighter: Kazan" is anticipated to enhance the value of the DNF IP [6]. Group 4: Product Release Strategy - The product release schedule is well-managed, with established games expected to drive growth in the first half of 2025, while new products are anticipated to alleviate high baseline pressure in the second half [6]. - Tencent's long-standing games, such as "Honor of Kings" and "Peacekeeper Elite," have shown strong performance, with a collaboration with the popular IP "Nezha" expected to boost game business in Q2 2025 [6].

Investment Rating - The report maintains a "Buy" rating for Tencent Holdings [4] Core Viewpoints - Tencent showcased 46 products at the SPARK 2025 game launch event, highlighting its comprehensive capabilities in development, publishing, and investment [1] - The report emphasizes Tencent's strong research and development capabilities, particularly in adapting popular PC game IPs into mobile formats, which is expected to yield ongoing benefits [1][2] - Tencent's investment in external companies is anticipated to enhance its IP portfolio and improve its capabilities in the overseas PC gaming market, contributing to long-term growth [1][2] Summary by Sections Product Development and Investment - Tencent's game publishing strategy has evolved to include a focus on investment, showcasing successful overseas ventures and a clear direction for future IP and PC game development [1] - The report notes that the Chinese mobile gaming market is expected to maintain a significant global share, with Tencent's investments likely to bolster its competitive edge in the PC gaming sector [1] User Engagement and Market Position - Tencent's gaming user engagement remains robust, with a reported 66.5% share of industry usage time, indicating a strong operational advantage [2] - The upcoming release of new titles is expected to mitigate growth pressures from high baseline comparisons in the latter half of 2025 [2] Financial Projections - The report projects Tencent's Non-IFRS net profit to reach 254.72 billion RMB in 2025, with a slight upward revision from previous estimates [2][10] - The target price for Tencent's stock has been adjusted to 605 HKD, reflecting confidence in its sustained performance across gaming and digital content sectors [2][4]

腾讯游戏大动作 4月22日晚间，SPARK2025腾讯游戏发布会（以下简称"发布会"）在线上举行， 公布了46款海内外游戏 的最新动态，含24款游戏新品 。 《影之刃零》 是本届大会"投资篇"的第一个亮相作品。此前，《影之刃零》一度被外界称作继《黑 神话：悟空》后，国产游戏的第二位"大学生"。 资料显示，《影之刃零》是由灵游坊自主研发及发行的动作角色扮演单机游戏。 会上，灵游坊创始人、《影之刃零》制作人梁其伟感谢广大玩家的支持与鼓励，"去年我们在全球 范围举办了6场试玩活动，共计12000名国内外玩家体验了游戏，提供了很多宝贵建议。目前游戏在 紧锣密鼓研发中，我们将于今年公布发售日期。" 投资红利已现 备受业内关注的《王者荣耀世界》以及《影之刃零》也在其中，并官宣了预约/发售日期。 作为腾讯在多人冒险游戏领域的重要布局，《王者荣耀世界》在此次发布会上公布了最新进展，包 括组队BOSS等多人玩法，凸显多人协作特色。 无畏契约系列产品 作为"制作篇"的压轴作品登场。 自2023年7月上线以来，《无畏契约》国服飞速发展，引领潮流射击竞技新风潮，成为年轻人最喜 欢的PC射击游戏之一。在2024年周年庆上，《无畏契约》 ...