Core Viewpoint - Hisense has established itself as a leading global brand in the home appliance industry through strategic sports marketing and technological innovation, particularly with its RGB-Mini LED technology, positioning itself as a key player in the international market [1][5][12]. Group 1: Sponsorship and Market Positioning - Hisense announced its sponsorship as the official global sponsor for the 2026 FIFA World Cup, marking its sixth major sponsorship in a decade [1][4]. - The company has leveraged sports marketing to enhance its brand visibility and drive technological upgrades, exemplified by its successful promotion of large-screen TVs during major sporting events [3][5]. - Hisense's global TV shipment market share reached 14.38% in the first half of 2025, with a leading position in the 98-inch and above segment at 28.9% [4]. Group 2: Technological Innovation - Hisense's RGB-Mini LED technology has been a focal point at international exhibitions, showcasing its advancements in display technology that offer superior color accuracy and energy efficiency compared to traditional OLED technologies [9][10]. - The company has developed its proprietary H7 chip, which enhances the performance of its RGB-Mini LED TVs, allowing for precise control of color and brightness [11]. - Hisense is the first company globally to mass-produce and sell RGB-Mini LED TVs, indicating its leadership in this emerging technology [11][12]. Group 3: Ecosystem and AI Integration - At the IFA exhibition, Hisense showcased its AI-driven smart home solutions, emphasizing the integration of various smart appliances to enhance user experience [15][16]. - The company is focusing on sustainable energy solutions, utilizing AI to optimize energy consumption and improve efficiency across its product range [16]. - Hisense's approach to building an ecosystem around its products allows for a more cohesive user experience and positions the brand favorably in the competitive landscape [17].

Group 1 - Hisense officially announced its sponsorship as the global official sponsor for the 2026 World Cup during the IFA 2025, marking its sixth sponsorship of a major national team competition in ten years [1][4] - The company has evolved from being a "follower" to a "leader" in technology through continuous innovation and deep industry layout, showcasing its advanced capabilities in AI applications and smart energy [1][10] - Hisense's RGB-Mini LED technology has gained significant attention at IFA, with the company leading the market in large-screen display products, achieving a global market share of 14.38% in TV shipments in the first half of 2025 [3][8] Group 2 - The RGB-Mini LED technology allows for precise control of RGB colors, resulting in superior display quality compared to traditional LED technologies, and is positioned as a cost-effective alternative in the high-end market [8][9] - Hisense's self-developed H7 chip, which powers its RGB-Mini LED TVs, enhances color management and brightness control, achieving a 430% improvement in precision over standard chips [9][10] - The company has introduced the U7S Pro model, which maintains high color purity and control while offering lower power consumption and a more accessible price point, further solidifying its market position [10][12] Group 3 - Hisense's strategic focus on sports marketing has been pivotal in establishing its global brand presence and driving technological upgrades, as evidenced by its partnership with FIFA [3][5] - The company has integrated AI-driven smart services across its product lines, enhancing user experience and promoting a comprehensive ecosystem that connects various smart home devices [12][13] - Hisense's commitment to sustainability is reflected in its smart energy solutions, which optimize energy usage and costs through intelligent management systems [13][14]