曾以"家有宝贝就吃西贝"稳坐行业头把交椅的西贝，在2025年9月遭遇了预制菜风波的致命打击，导致 客流出现滑铁卢。海底捞却彻底打响了"抢娃大战"，更准确地说，在西贝陷入困境之前，海底捞早已加 速布局亲子餐饮。 从深圳200平的Hi乐园，到扬州"十一"期间正在装修的亲子餐厅，海底捞对于亲子餐饮的重视，并不只 是在菜品上的改变。 作者 | 李含章 简洋洋 编辑 ｜ 江江 新媒体编辑｜ 宝珠 视觉 | 顾芗 一份小小的儿童餐，正在成为餐饮巨头们的必争之地。 比如，今年7月底，在深圳南山区开业的方大城店，与其说是一家火锅店，不如说是一家披着餐厅外壳 的主题游乐园：门店有200平方米的室内游乐场地，设置了海洋球池、趣味沙地、涂鸦墙、投影滑梯、 ，， 阅读角等多个游乐区域；联合专业机构举办手工风铃、水果捞DIY、魔法小实验等亲子活动；还配备专 业陪护人员，持应急医疗证上岗…… 有着海洋球池的海底捞 海底捞亲子友好店一经推出，便迅速俘虏了大量家长的心。社交平台上，有曾带孩子体验该乐园的家长 感叹："亲测超值，立省一张meland（某室内亲子游乐品牌）门票钱，有吃有喝有得玩。" 以火锅与服务起家的海底捞，为什么要下重金在餐厅 ...

Core Viewpoint - The article discusses the rising trend among the new middle class in China to purchase children's clothing and products as a cost-saving measure while still maintaining a sense of style and quality [10][11]. Group 1: Children's Clothing Trend - The new middle class is increasingly opting for children's clothing due to significant cost savings, with examples like a Ralph Lauren polo shirt for 468 yuan, which is over 700 yuan cheaper than the adult version [4][8]. - The article highlights that many adults, particularly those with smaller frames, can fit into children's sizes, allowing them to buy high-quality brands at lower prices [12][19]. - Brands like Stella McCartney and Marni offer children's lines that are substantially cheaper than their adult counterparts, with prices around 400-600 yuan for items that would typically cost over 2000 yuan for adults [14][23]. Group 2: Dining and Children's Meals - The popularity of children's meals in restaurants has surged, with many chains now offering them as a staple, indicating a strategic shift in the dining industry [50][51]. - Children's meals are highlighted as a key selling point for various restaurants, with examples like McDonald's and Hai Di Lao leveraging them for customer attraction [55][56]. - The article notes that adults are increasingly enjoying children's meals for their balanced nutrition and affordability, reflecting a broader trend of adults embracing children's products [59][60]. Group 3: Psychological and Social Aspects - The consumption of children's products provides adults with a sense of comfort and nostalgia, allowing them to indulge in self-care without significant financial burden [80][84]. - The article discusses the duality of adult desires, where individuals seek to maintain a mature facade while also nurturing their inner child through the purchase of children's items [87]. - This trend is seen as a form of self-compensation, where adults use children's products to reclaim a sense of care and comfort in their lives [84][88].

Group 1 - The article discusses the trend of adults purchasing children's clothing and products as a cost-saving measure, highlighting the appeal of high-quality brands at lower prices [6][19][24] - The practice of buying children's clothing is becoming popular among the new middle class, who are looking for ways to save money while still enjoying quality products [6][25][29] - The article mentions specific brands like Ralph Lauren, Stella McCartney, and Marni, noting that their children's lines are significantly cheaper than adult versions, making them attractive options for budget-conscious consumers [8][10][22] Group 2 - The article points out that children's meals have also become a trend among adults, with many restaurants now offering children's menus that are both affordable and nutritious [34][36] - The nutritional value of children's meals is highlighted as being optimal, appealing to adults who are looking for healthier dining options [34][42] - The consumption of children's products is framed as a way for adults to experience a sense of care and comfort, providing a psychological benefit alongside financial savings [55][57][58] Group 3 - The article emphasizes the cultural shift where adults are embracing a "kidult" lifestyle, balancing the pressures of adulthood with the desire for comfort and nostalgia [60][61] - It suggests that this trend reflects a deeper societal need for self-care and emotional well-being, as adults seek to reclaim a sense of childhood joy amidst adult responsibilities [61][62] - The article concludes with a light-hearted note, encouraging adults to embrace their inner child, especially during occasions like Children's Day [63]